MAR3023 UF Exam 3 |175 Questions and Answers
interactivity - -refers to companies listening to customers and responding to their needs
-individuality - -treating customers as individuals & empowering them, giving them a say
-choiceboard - -online tool that allows for customers to customize products they order
-collaborative filtering - -a process that automatically groups people with similar buying
intentions, preferences, and behaviors and predicts future purchases
-personalization - -the consumer-initiated practice of generating content on a marketer's
website that is custom tailored to an individual's specific needs and preferences
-permission marketing - -GNC
-context - -the visual design and layout of the website
-content - -the sounds, videos and pictures on the site
-connection - -the connection of the site with other sites
-communication - -the degree to which the site facilitates communication
-community - -the degree to which user to user communication exists on the site
-commerce - -the ability to facilitate commercial transactions
-average time per unique visitor - -average visit per month X average timer per visit
-online consumers - -the subsegment of all internet users who employ this technology to
research products and services and make purchases
-bot - -an electronic program that combs websites to compare prices
-eight-second rule - -a view that customers will abandon their efforts to enter and
navigate a website if download time exceeds eight seconds
-web communities - -websites that allow people to congregate online and exchange views
on topics of common interest
-blogs - -Personal Web sites to share activities and opinions
-viral marketing - -internet enabled means of encouraging those who receive marketing
efforts to share and pass on those efforts to their network
, -dynamic pricing - -the practice of changing prices for products and services in real time in
response to supply and demand conditions
-cookies - -computer files that a marketer can download onto the computer and mobile
phone of an online shopper who visits the marketer's website
-behavioral targeting - -uses information provided by cookies for directing online
advertising from marketers to those online shoppers whose behavioral profiles suggest
they would be interested in such advertising
-social commerce - -the use of social networks for business
-cross-channel shopper - -an online consumer who researches products online and then
purchases them at a retail store
-showrooming - -Customers visit a store to touch, feel, and even discuss a product's
features with a sales associate, and then purchase it online from another retailer at a lower
price.
-webrooming - -the practice of examining products online and then buying them in a store
-multichannel marketing - -the blending of different communication and delivery channels
that are mutually reinforcing in attracting, retaining, and building relationships with
consumers who shop and buy in traditional intermediaries and online
-click & mortar - -a business that operates in a physical store and on the internet
-recreational shopping - -refers to the fact that many consumers get some sort of intrinsic
satisfaction from being in a shopping environment
-cost of changing prices - -making new menu's
-sales office - -manufacturer-owned wholesaler who does not carry inventory
-channel captain - -a manager who helps direct the activities of a whole channel and tries
to avoid or solve channel conflicts
-multinational marketing - -different parts of the world need to be treated differently
-network marketing - -pyramid schemes
-exclusive dealing - -illegal trade agreement which forces a company to only serve your
product or not have access to your product at all
interactivity - -refers to companies listening to customers and responding to their needs
-individuality - -treating customers as individuals & empowering them, giving them a say
-choiceboard - -online tool that allows for customers to customize products they order
-collaborative filtering - -a process that automatically groups people with similar buying
intentions, preferences, and behaviors and predicts future purchases
-personalization - -the consumer-initiated practice of generating content on a marketer's
website that is custom tailored to an individual's specific needs and preferences
-permission marketing - -GNC
-context - -the visual design and layout of the website
-content - -the sounds, videos and pictures on the site
-connection - -the connection of the site with other sites
-communication - -the degree to which the site facilitates communication
-community - -the degree to which user to user communication exists on the site
-commerce - -the ability to facilitate commercial transactions
-average time per unique visitor - -average visit per month X average timer per visit
-online consumers - -the subsegment of all internet users who employ this technology to
research products and services and make purchases
-bot - -an electronic program that combs websites to compare prices
-eight-second rule - -a view that customers will abandon their efforts to enter and
navigate a website if download time exceeds eight seconds
-web communities - -websites that allow people to congregate online and exchange views
on topics of common interest
-blogs - -Personal Web sites to share activities and opinions
-viral marketing - -internet enabled means of encouraging those who receive marketing
efforts to share and pass on those efforts to their network
, -dynamic pricing - -the practice of changing prices for products and services in real time in
response to supply and demand conditions
-cookies - -computer files that a marketer can download onto the computer and mobile
phone of an online shopper who visits the marketer's website
-behavioral targeting - -uses information provided by cookies for directing online
advertising from marketers to those online shoppers whose behavioral profiles suggest
they would be interested in such advertising
-social commerce - -the use of social networks for business
-cross-channel shopper - -an online consumer who researches products online and then
purchases them at a retail store
-showrooming - -Customers visit a store to touch, feel, and even discuss a product's
features with a sales associate, and then purchase it online from another retailer at a lower
price.
-webrooming - -the practice of examining products online and then buying them in a store
-multichannel marketing - -the blending of different communication and delivery channels
that are mutually reinforcing in attracting, retaining, and building relationships with
consumers who shop and buy in traditional intermediaries and online
-click & mortar - -a business that operates in a physical store and on the internet
-recreational shopping - -refers to the fact that many consumers get some sort of intrinsic
satisfaction from being in a shopping environment
-cost of changing prices - -making new menu's
-sales office - -manufacturer-owned wholesaler who does not carry inventory
-channel captain - -a manager who helps direct the activities of a whole channel and tries
to avoid or solve channel conflicts
-multinational marketing - -different parts of the world need to be treated differently
-network marketing - -pyramid schemes
-exclusive dealing - -illegal trade agreement which forces a company to only serve your
product or not have access to your product at all
