MAR 3023 Brady FSU Exam 1 |64 Questions and
Answers
Marketer's view of marketing - -The aim of marketing is to know and understand
customers so well the product/ service fits them and sells itself
-"If you nail positioning and targeting, the rest falls into place" - -Philip Kotler
-My view of marketing - -The answer to the question of why you buy a product
-What is a core marketing function? - -product development
-First goal of marketing ***** - -identify unmet consumer needs and then develop
products that fill those needs
-Not much reason to advertise if ... ***** - -product, price, and distribution are good
-Great markets do what (3 things)? ***** - -1) develop Products that people want/need
2) Price them at a level that maximizes profits
3) Distribute them to where consumers are
-What is the foundation of every business? ***** - -Marketing
-What most people think of marketing: ***** - -promotion
-What marketing actually is instead of what people think it is: - -Complex, strategic,
quantitative, milt-faceted
-The visible side of marketing is (3things)? - -1) time/reality
2) its powerful
3) it works
-What do competitors force firms to do in order to differentiate then from close
competitors? - -promote their products
-4 Ps ***** - -Product, Place, Price, Promotion
-"The aim of marketing is to know and understand customers so well the product or
service fits them and sells itself" - -Peter Drucker
-Simple Trade Era ***** - -Pre-1860s
products were made by hand, grown, or traded in small quantities
-not efficient
Answers
Marketer's view of marketing - -The aim of marketing is to know and understand
customers so well the product/ service fits them and sells itself
-"If you nail positioning and targeting, the rest falls into place" - -Philip Kotler
-My view of marketing - -The answer to the question of why you buy a product
-What is a core marketing function? - -product development
-First goal of marketing ***** - -identify unmet consumer needs and then develop
products that fill those needs
-Not much reason to advertise if ... ***** - -product, price, and distribution are good
-Great markets do what (3 things)? ***** - -1) develop Products that people want/need
2) Price them at a level that maximizes profits
3) Distribute them to where consumers are
-What is the foundation of every business? ***** - -Marketing
-What most people think of marketing: ***** - -promotion
-What marketing actually is instead of what people think it is: - -Complex, strategic,
quantitative, milt-faceted
-The visible side of marketing is (3things)? - -1) time/reality
2) its powerful
3) it works
-What do competitors force firms to do in order to differentiate then from close
competitors? - -promote their products
-4 Ps ***** - -Product, Place, Price, Promotion
-"The aim of marketing is to know and understand customers so well the product or
service fits them and sells itself" - -Peter Drucker
-Simple Trade Era ***** - -Pre-1860s
products were made by hand, grown, or traded in small quantities
-not efficient
