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mean value for each day included within the timeframe for
the display data -
ANSWER-how are daily sessions displayed in
dashboard?
daily sessions per MAU - ANSWER-metric for the number of
sessions logged by
monthly active users per day, averaged over
the timeframe
templates and media - ANSWER-where in the Braze dashboard
do you import
existing marketing
assets?
Users > User Import - ANSWER-where in the Braze dashboard
do you import
legacy end-user data from a previous
marketing tool?
,-user search tool
-segment user data tool - ANSWER-what are the two ways to
view individual user profiles within the dashboard?
Users > User Search - ANSWER-where in the dashboard is
the user search
tool?
Integrations > Technology partners - ANSWER-where can you
view technology
partners in the Braze
dashboard?
-campaign
tool
-canvas flow tool - ANSWER-what are the two tools for
messaging users?
campaign - ANSWER-designed to send single messages in
Braze; can be
recurring messages, like a monthly
newsletter
,messages that do not require followup messaging -
ANSWER-what are
campaigns ideally
used for?
canvas flow - ANSWER-allows you to send customized
sequences of messages to your users; can connect multiple
messages with intuitive logic such as audience filtering,
conditionals, or delays
user update - ANSWER-canvas flow component that allows
you to update a
user's attributes, events, and purchases in a
JSON composer
feature flags - ANSWER-canvas flow component that allows
you to experiment
and confirm your hypotheses around
new features
-loyal
-active
-lapsing
-inactive - ANSWER-what are the four user lifecycles stages?
, loyal - ANSWER-user lifecycle stage; users that are
consistently active; engagement superstars, premium
members, most purchases/sessions
active - ANSWER-user lifecycle stage; users that are
recently active, at a
minimum; makes purchases, standard tier of
membership
lapsing - ANSWER-user lifecycle stage; users that have a
recent drop in
activity; formerly active user, now not
logging sessions
inactive - ANSWER-user lifecycle stage; users that are inactive
longer than the
lapsing
period
high-value actions - ANSWER-user actions that lead to
downstream
conversions
-how complex is the message?