LEARNING AIM AB: H&M
,Contents
Introduction..................................................................................................1
Purpose.........................................................................................................1
Scope............................................................................................................2
Sector...........................................................................................................2
Size...............................................................................................................2
Ownership of H and M Group........................................................................3
Visions and Values........................................................................................5
Organisational Structure...............................................................................6
Board of Directors.........................................................................................7
CEO...............................................................................................................7
Internal Stakeholders..................................................................................10
Employees and Managers...........................................................................10
CEO.............................................................................................................12
Customers...................................................................................................14
Government................................................................................................15
Suppliers.....................................................................................................17
Reasons for Success...................................................................................18
Introduction
H&M Group is a global fashion and design company, with over 4,000 stores in more than 70 markets and
online sales in 60 markets. It was founded in 1947 by Erling Persson when he opened his first shop in
Sweden. The H&M Group includes a range of brands like H&M Home, ARKET and Monki. They operate
both online and in store. They have a website and an app where customers can purchase products. They
also have stores in most big shopping centre. The current CEO appointed by the board of directors is
Daniel Erver. The target market is people who are looking for good quality fashion while also being
environmentally friendly and cost-effective. About us - H&M Group (hmgroup.com)
Purpose
H&M’s purpose is to distribute clothes as a retail outlet. They buy clothes from other companies then
sell them. They don’t make the clothes directly. H&M Group is a global fashion and design company. The
company's mission is to make great and more sustainable fashion and design available to everyone.
They appeal to the eco-friendly market as well. The H&M Group has a circular approach which is
reflected in the increased use of recycled and sustainable materials. The brand is set out to offer fashion
, and quality at the best price in a sustainable way. H&M achieve this purpose by adapting to customer
needs especially growing trends such as eco-friendly manufacturing and sustainable products. About us -
H&M Group (hmgroup.com)
Scope
The H&M Group operate in 79 markets and in 58 markets in online sales. The company operate on a
global scale. The top three locations that ship its products are China, Bangladesh, and India. Its retail
headquarter is located in Stockholm, Sweden, where 21 suppliers and factories manufacture H&M's
clothing products and accessories. They have been operating for 75 years as a retail outlet distributor.
About us - H&M Group (hmgroup.com)
Sector
The H&M Group sell mostly clothing under different brands. These brands include H&M, H&M Home,
Monki, COS, Weekday, Other Stories and ARKET. H&M is a fashion brand specialising in unique
collaborations and affordable essentials. Monki is a Swedish clothing brand which joined H&M Group in
2008. It’s a storytelling brand that offers great fashion at competitive prices while staying sustainable.
The brand mixes Scandinavian cool with creative street style and is all about being brave, friendly and
fun while empowering young women to stand up for themselves — and others. COS is a clothing brand
which offers reinvented classics and wardrobe essentials for women, men and children. Their items are
made to last beyond the latest season and the collections merge lasting quality with timeless design.
ARKET is a modern-day market offering essential products for men, women, children and the home.
ARKET’s mission is to democratise quality through widely accessible, well-made, durable products,
designed to be used and loved for a long time. Weekday is a Swedish street/fashion brand influenced by
youth culture and street style. The brand offers a unique retail experience and a carefully curated mix of
women’s, men’s and accessories assortments, as well as a small selection of external brands. H&M
HOME is a design-driven global interior brand within H&M Group, offering contemporary decor and
home accessories for every style and room. The assortment ranges from high-quality bed linen and
timeless dinnerware to stylish textiles, furniture and lamps. H&M utilise online shopping through their
own website by allowing customers to place orders from there. They also have a mobile app where
customers can also purchase products. The mobile app is also useful as H&M have integrated a points
system that rewards loyal customers. The H&M Group have mobile apps for each one of its brands.
Brands - H&M Group (hmgroup.com)
Size
H&M Group is a known globally as it has markets in all continents and regions. They have 150,000
employees globally. They have 4,801 stores under the various company brands. In 2022, net sales of
H&M Group worldwide amounted to around $22.25 billion. The number of H&M stores has fallen since
2019: there were 4,465 stores worldwide in 2022, which was 336 fewer stores than in the previous year.
The three countries with the highest number of stores are the United States, Germany, and the United
Kingdom. Under the umbrella of the H&M Group, the company hosts a number of other apparel and
homeware brands, such as COS, & Other Stories, and Arket. The brand with the most physical stores is
,Contents
Introduction..................................................................................................1
Purpose.........................................................................................................1
Scope............................................................................................................2
Sector...........................................................................................................2
Size...............................................................................................................2
Ownership of H and M Group........................................................................3
Visions and Values........................................................................................5
Organisational Structure...............................................................................6
Board of Directors.........................................................................................7
CEO...............................................................................................................7
Internal Stakeholders..................................................................................10
Employees and Managers...........................................................................10
CEO.............................................................................................................12
Customers...................................................................................................14
Government................................................................................................15
Suppliers.....................................................................................................17
Reasons for Success...................................................................................18
Introduction
H&M Group is a global fashion and design company, with over 4,000 stores in more than 70 markets and
online sales in 60 markets. It was founded in 1947 by Erling Persson when he opened his first shop in
Sweden. The H&M Group includes a range of brands like H&M Home, ARKET and Monki. They operate
both online and in store. They have a website and an app where customers can purchase products. They
also have stores in most big shopping centre. The current CEO appointed by the board of directors is
Daniel Erver. The target market is people who are looking for good quality fashion while also being
environmentally friendly and cost-effective. About us - H&M Group (hmgroup.com)
Purpose
H&M’s purpose is to distribute clothes as a retail outlet. They buy clothes from other companies then
sell them. They don’t make the clothes directly. H&M Group is a global fashion and design company. The
company's mission is to make great and more sustainable fashion and design available to everyone.
They appeal to the eco-friendly market as well. The H&M Group has a circular approach which is
reflected in the increased use of recycled and sustainable materials. The brand is set out to offer fashion
, and quality at the best price in a sustainable way. H&M achieve this purpose by adapting to customer
needs especially growing trends such as eco-friendly manufacturing and sustainable products. About us -
H&M Group (hmgroup.com)
Scope
The H&M Group operate in 79 markets and in 58 markets in online sales. The company operate on a
global scale. The top three locations that ship its products are China, Bangladesh, and India. Its retail
headquarter is located in Stockholm, Sweden, where 21 suppliers and factories manufacture H&M's
clothing products and accessories. They have been operating for 75 years as a retail outlet distributor.
About us - H&M Group (hmgroup.com)
Sector
The H&M Group sell mostly clothing under different brands. These brands include H&M, H&M Home,
Monki, COS, Weekday, Other Stories and ARKET. H&M is a fashion brand specialising in unique
collaborations and affordable essentials. Monki is a Swedish clothing brand which joined H&M Group in
2008. It’s a storytelling brand that offers great fashion at competitive prices while staying sustainable.
The brand mixes Scandinavian cool with creative street style and is all about being brave, friendly and
fun while empowering young women to stand up for themselves — and others. COS is a clothing brand
which offers reinvented classics and wardrobe essentials for women, men and children. Their items are
made to last beyond the latest season and the collections merge lasting quality with timeless design.
ARKET is a modern-day market offering essential products for men, women, children and the home.
ARKET’s mission is to democratise quality through widely accessible, well-made, durable products,
designed to be used and loved for a long time. Weekday is a Swedish street/fashion brand influenced by
youth culture and street style. The brand offers a unique retail experience and a carefully curated mix of
women’s, men’s and accessories assortments, as well as a small selection of external brands. H&M
HOME is a design-driven global interior brand within H&M Group, offering contemporary decor and
home accessories for every style and room. The assortment ranges from high-quality bed linen and
timeless dinnerware to stylish textiles, furniture and lamps. H&M utilise online shopping through their
own website by allowing customers to place orders from there. They also have a mobile app where
customers can also purchase products. The mobile app is also useful as H&M have integrated a points
system that rewards loyal customers. The H&M Group have mobile apps for each one of its brands.
Brands - H&M Group (hmgroup.com)
Size
H&M Group is a known globally as it has markets in all continents and regions. They have 150,000
employees globally. They have 4,801 stores under the various company brands. In 2022, net sales of
H&M Group worldwide amounted to around $22.25 billion. The number of H&M stores has fallen since
2019: there were 4,465 stores worldwide in 2022, which was 336 fewer stores than in the previous year.
The three countries with the highest number of stores are the United States, Germany, and the United
Kingdom. Under the umbrella of the H&M Group, the company hosts a number of other apparel and
homeware brands, such as COS, & Other Stories, and Arket. The brand with the most physical stores is
