IAB DBPC Exam Questions and
Answers13
What is the MOST IMPORTANT step when crafting a vendor POV? - ANSWERS -providing a
recommendation to the brand
A media day MOST OFTEN allows a vendor to provide - ANSWERS -capabilities overview.
According to the IAB Native Advertising Disclosure Principles, the disclosure MUST - ANSWERS -
use language that conveys that the ad has been paid for.
If a brand wants to reach users during their morning commute, what channel should the
planner/buyer recommend? - ANSWERS -audio
In a first-price auction, Advertiser A bids $5.00 and Advertiser B bids $3.00. What is the cost of
the winning bid? - ANSWERS -$5.00
On a campaign brief, what criteria MUST be present to begin planning? - ANSWERS -Business
Objectives
Campaign flighting is often determined by - ANSWERS -Sales Seasonality
During the digital media planning phase, it is important to recommend - ANSWERS -Fluid
budgets across tactics
A campaign's media strategy should be based on - ANSWERS -Business Objectives
, A brand's business objective is to increase the number of transactions made on their site by
10% without making any changes to the site design. Which of the following options is an
appropriate media objective? - ANSWERS -Increase
site visits by 10% while maintaining average conversion rate.
Syndicated audience behavior data is MOST helpful while developing the campaign's -
ANSWERS -Media strategies
The MRC standard for display viewability is - ANSWERS -50% in-view for one continuous second.
Which of the following specifications is most important for a digital planner/buyer to provide to
the creative development team for video assets? - ANSWERS -Bitrate
What is a factor in determining a timeline for site tagging implementation? - ANSWERS -
Quantity of retargeting segments
The brand has requested that the planning timeline be shortened due to a time sensitive
product launch revision, how SHOULD the digital planner/buyer accommodate the request? -
ANSWERS -confirm if approvals can be expedited
A brand category competitive report is best used to - ANSWERS -determine brand share of voice
What is an example of first party research that can be used in developing a media strategy? -
ANSWERS -focus groups
Historical campaign performance should be used when establishing - ANSWERS -media mix
allocation
Answers13
What is the MOST IMPORTANT step when crafting a vendor POV? - ANSWERS -providing a
recommendation to the brand
A media day MOST OFTEN allows a vendor to provide - ANSWERS -capabilities overview.
According to the IAB Native Advertising Disclosure Principles, the disclosure MUST - ANSWERS -
use language that conveys that the ad has been paid for.
If a brand wants to reach users during their morning commute, what channel should the
planner/buyer recommend? - ANSWERS -audio
In a first-price auction, Advertiser A bids $5.00 and Advertiser B bids $3.00. What is the cost of
the winning bid? - ANSWERS -$5.00
On a campaign brief, what criteria MUST be present to begin planning? - ANSWERS -Business
Objectives
Campaign flighting is often determined by - ANSWERS -Sales Seasonality
During the digital media planning phase, it is important to recommend - ANSWERS -Fluid
budgets across tactics
A campaign's media strategy should be based on - ANSWERS -Business Objectives
, A brand's business objective is to increase the number of transactions made on their site by
10% without making any changes to the site design. Which of the following options is an
appropriate media objective? - ANSWERS -Increase
site visits by 10% while maintaining average conversion rate.
Syndicated audience behavior data is MOST helpful while developing the campaign's -
ANSWERS -Media strategies
The MRC standard for display viewability is - ANSWERS -50% in-view for one continuous second.
Which of the following specifications is most important for a digital planner/buyer to provide to
the creative development team for video assets? - ANSWERS -Bitrate
What is a factor in determining a timeline for site tagging implementation? - ANSWERS -
Quantity of retargeting segments
The brand has requested that the planning timeline be shortened due to a time sensitive
product launch revision, how SHOULD the digital planner/buyer accommodate the request? -
ANSWERS -confirm if approvals can be expedited
A brand category competitive report is best used to - ANSWERS -determine brand share of voice
What is an example of first party research that can be used in developing a media strategy? -
ANSWERS -focus groups
Historical campaign performance should be used when establishing - ANSWERS -media mix
allocation
