Key Concepts:
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The Couple is a Unique System
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business.technology.
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society
Sixteenth Edition #vf
KennethLaudon, #vf
New York University
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CarolTraver, #vf
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Azimuth Interactive, Inc. #vf #vf
,This work is protected by United States copyright laws and is provided solely for the
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use of instructors in teaching their courses and assessing student learning.
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Dissemination or sale of any part of this work (including on the World Wide Web) will
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destroy the integrity of the work and is not permitted.
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The work and materials from
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it should never be made available to students except by instructors using the
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accompanying text in their classes.
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All recipients of this work are expected to abide
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by these restrictions and to honor the intended pedagogical purposes and the needs of
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other instructors who rely on these materials.
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Content Producer: Guneet Gulati #vf #vf #vf
Supplement Project Manager: Sindhuja Vadlamani, SPi Global #vf #vf #vf #vf #vf #vf
Copyright © 2022 by Pearson Education, Inc. or its affiliates, 221 River Street, Hoboken, NJ
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07030. All Rights Reserved. Manufactured in the United States of America. This publication is
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protected by copyright, and permission should be obtained from the publisher prior to any
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prohibited reproduction, storage in a retrieval system, or transmission in any form or by any
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means, electronic, mechanical, photocopying, recording, or otherwise. For information regarding
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permissions, request forms, and the appropriate contacts within the Pearson Education Global
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Rights and Permissions department, please visit www.pearsoned.com/permissions/.
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PEARSON and ALWAYS LEARNING are exclusive trademarks owned by Pearson Education,
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Inc. or its affiliates, in the United States, and/or other countries.
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Unless otherwise indicated herein, any third-party trademarks, logos, or icons that may appear in
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this work are the property of their respective owners, and any references to third-party
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trademarks, logos, icons, or other trade dress are for demonstrative or descriptive purposes only.
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Such references are not intended to imply any sponsorship, endorsement, authorization, or
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promotion of Pearson’s products by the owners of such marks, or any relationship between
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the owner and Pearson Education, Inc., or its affiliates, authors, licensees, or distributors.
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ISBN-10: 0136931782 #vf
ISBN-13: 9780136931782 #vf
,E-commerce 2021: business. technology. society., 16e (Laudon/Traver)
Chapter 1 The Revolution Is Just Beginning
1) Analysts estimate that by 2024, consumers will be spending around in digital
transactions.
A) $180 million
B) $1.8 billion
C) $180 billion
D) $1.8 trillion
Answer: D
Difficulty: Moderate
AACSB: Application of knowledge
Learning Objective: 1.1: Understand why it is important to study e-commerce.
2) It is likely that e-commerce will eventually impact nearly all commerce.
Answer: TRUE
Difficulty: Easy
AACSB: Application of knowledge
Learning Objective: 1.1: Understand why it is important to study e-commerce.
3) Why study e-commerce?
Answer: E-commerce is a disruptive innovation that is different and more powerful than any of
the other technologies we have seen in the past century. E-commerce technologies—and the
digital markets that result—have brought about some fundamental, unprecedented shifts in
commerce. While other technologies transformed economic life in the twentieth century, the
evolving Internet and other information technologies are shaping the twenty-first century.
Difficulty: Moderate
AACSB: Application of knowledge; Written and oral communication
Learning Objective: 1.1: Understand why it is important to study e-commerce.
4) Which of the following best defines e-commerce?
A) digitally enabled commercial transactions between and among organizations and individuals
B) the use of digital technologies in a firm's daily activities
C) the digital enablement of transactions and processes within an organization
D) any electronically based organizational activity that supports a firm’s market exchanges
Answer: A
Difficulty: Moderate
AACSB: Application of knowledge
Learning Objective: 1.2: Define e-commerce, understand how e-commerce differs from e-
business, identify the primary technological building blocks underlying e-commerce, and
recognize major current themes in e-commerce.
5) Which of the following is an example of e-business?
A) Amazon's inventory control system
B) the Amazon.com website
C) an Amazon mobile app
D) Amazon's Pinterest page
Answer: A
1
Copyright © 2022 Pearson Education,
#vf #vf #vf #vf
Inc. #vf
, Difficulty: Moderate # v f
AACSB: Application of knowledge # v f #vf #vf
Learning Objective: 1.2: Define e-commerce, understand how e-commerce differs from e-
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business, identify the primary technological building blocks underlying e-commerce, and
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recognize major current themes in e-commerce.
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6) Which of the following can be considered synonymous with the term e-commerce?
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A) e-business
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C) the Internet #vf
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Answer: B
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Difficulty:
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Learning Objective: 1.2: Define e-commerce, understand how e-commerce differs from e-
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business, identify the primary technological building blocks underlying e-commerce, and
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recognize major current themes in e-commerce.
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7) Which of the following is not true about the use of apps?
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A) Users spend nearly 90% of their smartphone app minutes using their top five apps.
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B) Users still spend more time using mobile browsers than they do using mobile apps.
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C) Apps are easier to control and monetize than websites.
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D) Users typically use about 20 different apps per
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month. Answer: B
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Difficulty: Difficult # v f
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Learning Objective: 1.2: Define e-commerce, understand how e-commerce differs from e-
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business, identify the primary technological building blocks underlying e-commerce, and
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recognize major current themes in e-commerce.
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8) All of the following statements about e-commerce in the United States in 2020 are true
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except:
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A) Social e-commerce generated more revenue than mobile e-commerce.
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B) Mobile advertising accounted for almost 70% of all digital advertising spending.
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C) On-demand service firms fueled the growth of local e-commerce. #vf #vf #vf #vf #vf #vf #vf #vf
D) Retail e-commerce and m-commerce grew as a result of the Covid-19
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pandemic. Answer: A
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Difficulty: Moderate # v f
AACSB: Application of knowledge # v f #vf #vf
Learning Objective: 1.2: Define e-commerce, understand how e-commerce differs from e-
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business, identify the primary technological building blocks underlying e-commerce, and
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recognize major current themes in e-commerce.
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9) In 2020, about
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solely using a mobile device.
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A) 8%
2
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Inc. #vf
#vf
T est B ank
Chapter 1:
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The Couple is a Unique System
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•
E-commerce2021: f
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business.technology.
#vf #vf
society
Sixteenth Edition #vf
KennethLaudon, #vf
New York University
#vf #vf #vf
CarolTraver, #vf
#vf
Azimuth Interactive, Inc. #vf #vf
,This work is protected by United States copyright laws and is provided solely for the
#vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf
use of instructors in teaching their courses and assessing student learning.
#vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf
Dissemination or sale of any part of this work (including on the World Wide Web) will
# v f #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf
destroy the integrity of the work and is not permitted.
#vf #vf
The work and materials from
#vf #vf #vf #vf #vf #vf #vf #vf # v f #vf #vf #vf #vf
it should never be made available to students except by instructors using the
#vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf
accompanying text in their classes.
#vf
All recipients of this work are expected to abide
#vf #vf #vf #vf # v f #vf #vf #vf #vf #vf #vf #vf #vf
by these restrictions and to honor the intended pedagogical purposes and the needs of
#vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf
other instructors who rely on these materials.
#vf #vf #vf #vf #vf #vf #vf
Content Producer: Guneet Gulati #vf #vf #vf
Supplement Project Manager: Sindhuja Vadlamani, SPi Global #vf #vf #vf #vf #vf #vf
Copyright © 2022 by Pearson Education, Inc. or its affiliates, 221 River Street, Hoboken, NJ
#vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf
07030. All Rights Reserved. Manufactured in the United States of America. This publication is
#vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf
protected by copyright, and permission should be obtained from the publisher prior to any
#vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf
prohibited reproduction, storage in a retrieval system, or transmission in any form or by any
#vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf
means, electronic, mechanical, photocopying, recording, or otherwise. For information regarding
#vf #vf #vf #vf #vf #vf #vf #vf #vf #vf
permissions, request forms, and the appropriate contacts within the Pearson Education Global
#vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf
Rights and Permissions department, please visit www.pearsoned.com/permissions/.
#vf #vf #vf #vf #vf #vf #vf
PEARSON and ALWAYS LEARNING are exclusive trademarks owned by Pearson Education,
#vf #vf #vf #vf #vf #vf #vf #vf #vf #vf
Inc. or its affiliates, in the United States, and/or other countries.
#vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf
Unless otherwise indicated herein, any third-party trademarks, logos, or icons that may appear in
#vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf
this work are the property of their respective owners, and any references to third-party
#vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf
trademarks, logos, icons, or other trade dress are for demonstrative or descriptive purposes only.
#vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf
Such references are not intended to imply any sponsorship, endorsement, authorization, or
#vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf
promotion of Pearson’s products by the owners of such marks, or any relationship between
#vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf
the owner and Pearson Education, Inc., or its affiliates, authors, licensees, or distributors.
#vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf #vf
ISBN-10: 0136931782 #vf
ISBN-13: 9780136931782 #vf
,E-commerce 2021: business. technology. society., 16e (Laudon/Traver)
Chapter 1 The Revolution Is Just Beginning
1) Analysts estimate that by 2024, consumers will be spending around in digital
transactions.
A) $180 million
B) $1.8 billion
C) $180 billion
D) $1.8 trillion
Answer: D
Difficulty: Moderate
AACSB: Application of knowledge
Learning Objective: 1.1: Understand why it is important to study e-commerce.
2) It is likely that e-commerce will eventually impact nearly all commerce.
Answer: TRUE
Difficulty: Easy
AACSB: Application of knowledge
Learning Objective: 1.1: Understand why it is important to study e-commerce.
3) Why study e-commerce?
Answer: E-commerce is a disruptive innovation that is different and more powerful than any of
the other technologies we have seen in the past century. E-commerce technologies—and the
digital markets that result—have brought about some fundamental, unprecedented shifts in
commerce. While other technologies transformed economic life in the twentieth century, the
evolving Internet and other information technologies are shaping the twenty-first century.
Difficulty: Moderate
AACSB: Application of knowledge; Written and oral communication
Learning Objective: 1.1: Understand why it is important to study e-commerce.
4) Which of the following best defines e-commerce?
A) digitally enabled commercial transactions between and among organizations and individuals
B) the use of digital technologies in a firm's daily activities
C) the digital enablement of transactions and processes within an organization
D) any electronically based organizational activity that supports a firm’s market exchanges
Answer: A
Difficulty: Moderate
AACSB: Application of knowledge
Learning Objective: 1.2: Define e-commerce, understand how e-commerce differs from e-
business, identify the primary technological building blocks underlying e-commerce, and
recognize major current themes in e-commerce.
5) Which of the following is an example of e-business?
A) Amazon's inventory control system
B) the Amazon.com website
C) an Amazon mobile app
D) Amazon's Pinterest page
Answer: A
1
Copyright © 2022 Pearson Education,
#vf #vf #vf #vf
Inc. #vf
, Difficulty: Moderate # v f
AACSB: Application of knowledge # v f #vf #vf
Learning Objective: 1.2: Define e-commerce, understand how e-commerce differs from e-
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business, identify the primary technological building blocks underlying e-commerce, and
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recognize major current themes in e-commerce.
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6) Which of the following can be considered synonymous with the term e-commerce?
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A) e-business
B) digital commerce #vf
C) the Internet #vf
D) the Web #vf
Answer: B
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Difficulty:
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Easy
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AACSB: Application of knowledge # v f #vf #vf
Learning Objective: 1.2: Define e-commerce, understand how e-commerce differs from e-
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business, identify the primary technological building blocks underlying e-commerce, and
#vf #vf #vf #vf #vf #vf #vf #vf #vf #vf
recognize major current themes in e-commerce.
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7) Which of the following is not true about the use of apps?
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A) Users spend nearly 90% of their smartphone app minutes using their top five apps.
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B) Users still spend more time using mobile browsers than they do using mobile apps.
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C) Apps are easier to control and monetize than websites.
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D) Users typically use about 20 different apps per
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month. Answer: B
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Difficulty: Difficult # v f
AACSB: Application of knowledge # v f #vf #vf
Learning Objective: 1.2: Define e-commerce, understand how e-commerce differs from e-
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business, identify the primary technological building blocks underlying e-commerce, and
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recognize major current themes in e-commerce.
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8) All of the following statements about e-commerce in the United States in 2020 are true
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except:
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A) Social e-commerce generated more revenue than mobile e-commerce.
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B) Mobile advertising accounted for almost 70% of all digital advertising spending.
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C) On-demand service firms fueled the growth of local e-commerce. #vf #vf #vf #vf #vf #vf #vf #vf
D) Retail e-commerce and m-commerce grew as a result of the Covid-19
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pandemic. Answer: A
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Difficulty: Moderate # v f
AACSB: Application of knowledge # v f #vf #vf
Learning Objective: 1.2: Define e-commerce, understand how e-commerce differs from e-
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business, identify the primary technological building blocks underlying e-commerce, and
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recognize major current themes in e-commerce.
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9) In 2020, about
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solely using a mobile device.
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A) 8%
2
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Inc. #vf
