Retail Management Final Exam
Questions with Complete Solutions38
Promostyl - ANSWERS -international design and consulting bureau
-predicts fashion change
-headquarters: Paris
-branches: Milan, London, New York, Tokyo
-services all segments of industry
-analyze specific trends, brand positioning, creating new products
Donegar Group - ANSWERS --1946
-David Woolf
-fashion industry's leading source of global trend intelligence, focused merchandising direction
and comprehensive market info
-industry research and analysis, Tobe (magazine for trends), trend and color services, consulting
services
Tobe: largest fashion consultant in US
-analyze/ interpret trends
imaginative minds and color association - ANSWERS -Imaginative Minds: forecast colors, fabrics,
silhouettes from 18 months-2 yrs in advance of selling season
Color Association of US:
,predict color 2 yrs in advance, providing color charts, swatches, newletters
Store Line Path - ANSWERS -1. Area/ Department/ Group Sales Manager
(Entry Level Position)
2. Area /Department/Group Sales Manager
(Level 2)
3. Merchandise Team Manager
4. Assistant Store Manger/Divisional Store Manager/District Merchant
5. Operations Manager
6. General Manager/Vp
7. Divisional Vp
8.Regional Director Of Stores
The main focus of store line positions - ANSWERS --managing multi-million$ business
-driving business
-developing people
,-selling & merchandising
Merchandising Duties - ANSWERS --merchandise presentation and replenishment
-direct functions related to assortments
-direct financial functions related to merchandise
-communicate w/ central office
Sales Manager - ANSWERS --max sales and profit for area
-develop quality sales team (recruit/hire/ train/coach)
-drive/analyze business
-role model
-quality customer service
-ensure effective merch presentations/management through effective FIXTURE TOURS
-inventory control
-evaluate sales staff
Merchandise Team Manager - ANSWERS --responsible for coordinating merchandising activities
, -managing/training team of associates to assist in merch. placement, floor moves, other merch
stuff
-analyze sales, space allocations, assure merch standards are maintained
-drive business through merch
Divisional Assistant - ANSWERS -supporting store manager in achieving store goals and
objectives (manage in absence of store manager)
-driving the business
-develop/manage/ evaluate team of area sales managers and hold them accountable for their
results
-responsibilities: combined results of managers (sales,profit, expenses, shrinkage)
Operations Manager - ANSWERS -hire, train, coach, mentor sales support managers
-supervise managers of security, credit, platform, HR, delivery, maintenance, and inventory
control
-responsible for ALL store operational functions / driving business
-manage budget and merch inventories and control expenses
-pass audits
Questions with Complete Solutions38
Promostyl - ANSWERS -international design and consulting bureau
-predicts fashion change
-headquarters: Paris
-branches: Milan, London, New York, Tokyo
-services all segments of industry
-analyze specific trends, brand positioning, creating new products
Donegar Group - ANSWERS --1946
-David Woolf
-fashion industry's leading source of global trend intelligence, focused merchandising direction
and comprehensive market info
-industry research and analysis, Tobe (magazine for trends), trend and color services, consulting
services
Tobe: largest fashion consultant in US
-analyze/ interpret trends
imaginative minds and color association - ANSWERS -Imaginative Minds: forecast colors, fabrics,
silhouettes from 18 months-2 yrs in advance of selling season
Color Association of US:
,predict color 2 yrs in advance, providing color charts, swatches, newletters
Store Line Path - ANSWERS -1. Area/ Department/ Group Sales Manager
(Entry Level Position)
2. Area /Department/Group Sales Manager
(Level 2)
3. Merchandise Team Manager
4. Assistant Store Manger/Divisional Store Manager/District Merchant
5. Operations Manager
6. General Manager/Vp
7. Divisional Vp
8.Regional Director Of Stores
The main focus of store line positions - ANSWERS --managing multi-million$ business
-driving business
-developing people
,-selling & merchandising
Merchandising Duties - ANSWERS --merchandise presentation and replenishment
-direct functions related to assortments
-direct financial functions related to merchandise
-communicate w/ central office
Sales Manager - ANSWERS --max sales and profit for area
-develop quality sales team (recruit/hire/ train/coach)
-drive/analyze business
-role model
-quality customer service
-ensure effective merch presentations/management through effective FIXTURE TOURS
-inventory control
-evaluate sales staff
Merchandise Team Manager - ANSWERS --responsible for coordinating merchandising activities
, -managing/training team of associates to assist in merch. placement, floor moves, other merch
stuff
-analyze sales, space allocations, assure merch standards are maintained
-drive business through merch
Divisional Assistant - ANSWERS -supporting store manager in achieving store goals and
objectives (manage in absence of store manager)
-driving the business
-develop/manage/ evaluate team of area sales managers and hold them accountable for their
results
-responsibilities: combined results of managers (sales,profit, expenses, shrinkage)
Operations Manager - ANSWERS -hire, train, coach, mentor sales support managers
-supervise managers of security, credit, platform, HR, delivery, maintenance, and inventory
control
-responsible for ALL store operational functions / driving business
-manage budget and merch inventories and control expenses
-pass audits
