MGT 6203 - Part 2 UPDATED ACTUAL
Questions and CORRECT Answers
What are the 5 main types of traditional advertising - CORRECT ANSWER - Outdoor,
print, mailings, radio, television
Cost per 1000 is also known as - CORRECT ANSWER - CPM
HUT is an advertising term for what? - CORRECT ANSWER - Households Using
TV/Total TV Households
Rating is calculated as what? - CORRECT ANSWER - Channel # Users / Total TV
Households
Share is calculated as what? - CORRECT ANSWER - Channel # Users / Households
Using TV
What is GPR? - CORRECT ANSWER - Gross Rating Points
How is GPR calculated? - CORRECT ANSWER - It is the sum of the percentage ratings
over the course of a week.
How is reach calculated? - CORRECT ANSWER - It is the sum of the channel #
households over the course of a week / Total TV Households
How is frequency calculated? - CORRECT ANSWER - GRPs/Reach
What are the 5 kinds of digital advertising? - CORRECT ANSWER - Display, Search
Engine, Social Media, Email, and Mobile
, When did the study of the psychological aspects of advertising start? - CORRECT
ANSWER - 1900s
What has the largest percentage of advertising revenue by ad type? - CORRECT
ANSWER - Search
Video ad revenue is greater than banner advertising. - CORRECT ANSWER - False
A term for the marketing of products or service using digital technologies. - CORRECT
ANSWER - Digital marketing
an arrangement in which the seller is paid based on the actual performance of its product or
service - CORRECT ANSWER - Performance-based pricing
The point at which an ad is loaded on a web page, also known as ad view. - CORRECT
ANSWER - Impression
The number of clicks advertisers receive on their ads per number of impressions - CORRECT
ANSWER - Click Thru Rate
To get good ROI to your campaigns, your CPC must be high and conversion should be low. -
CORRECT ANSWER - False
Google Analytics, Google Adwords, Adobe Analytics, Webtrends are examples of what? -
CORRECT ANSWER - Analytic Tools
Price of Traditional Ads is based on what? - CORRECT ANSWER - CPM
What Connects Advertisers to Networks - CORRECT ANSWER - Ad Placement Systems
Questions and CORRECT Answers
What are the 5 main types of traditional advertising - CORRECT ANSWER - Outdoor,
print, mailings, radio, television
Cost per 1000 is also known as - CORRECT ANSWER - CPM
HUT is an advertising term for what? - CORRECT ANSWER - Households Using
TV/Total TV Households
Rating is calculated as what? - CORRECT ANSWER - Channel # Users / Total TV
Households
Share is calculated as what? - CORRECT ANSWER - Channel # Users / Households
Using TV
What is GPR? - CORRECT ANSWER - Gross Rating Points
How is GPR calculated? - CORRECT ANSWER - It is the sum of the percentage ratings
over the course of a week.
How is reach calculated? - CORRECT ANSWER - It is the sum of the channel #
households over the course of a week / Total TV Households
How is frequency calculated? - CORRECT ANSWER - GRPs/Reach
What are the 5 kinds of digital advertising? - CORRECT ANSWER - Display, Search
Engine, Social Media, Email, and Mobile
, When did the study of the psychological aspects of advertising start? - CORRECT
ANSWER - 1900s
What has the largest percentage of advertising revenue by ad type? - CORRECT
ANSWER - Search
Video ad revenue is greater than banner advertising. - CORRECT ANSWER - False
A term for the marketing of products or service using digital technologies. - CORRECT
ANSWER - Digital marketing
an arrangement in which the seller is paid based on the actual performance of its product or
service - CORRECT ANSWER - Performance-based pricing
The point at which an ad is loaded on a web page, also known as ad view. - CORRECT
ANSWER - Impression
The number of clicks advertisers receive on their ads per number of impressions - CORRECT
ANSWER - Click Thru Rate
To get good ROI to your campaigns, your CPC must be high and conversion should be low. -
CORRECT ANSWER - False
Google Analytics, Google Adwords, Adobe Analytics, Webtrends are examples of what? -
CORRECT ANSWER - Analytic Tools
Price of Traditional Ads is based on what? - CORRECT ANSWER - CPM
What Connects Advertisers to Networks - CORRECT ANSWER - Ad Placement Systems
