Matching Supply with Demand An Introduction to Operations Management, 5th Edition
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Cachon Chapter 2-19
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Chapter 2 pp
The Process View of the Organization
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Q2.1 Dell
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The following steps refer directly to Exhibit 2.1.
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#1: For 2001, we find in Dell’s 10-k: Inventory = $400 (in million)
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#2: For 2001, we find in Dell’s 10-k: COGS = $26,442 (in million)
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26,442$/ year
#3: Inventory turns 66.105 turns per year
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400$ pp
40% per
0.605% per year
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#4: Per unit Inventory pp pp pp pp pp pp
year
cost
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66.105 per pp
year pp
Q2.2. Airline
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We use Little’s law to compute the flow time, since we know both the flow rate as
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well as the inventory level:
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Flow Time Inventory/ Flow Rate 35 passengers/ 255 passengers per hour 0.137 hours
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8.24 minutes pp pp
Q2.3 Inventory Cost
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(a) Sales $60,000,000 per year / $2000 per unit 30,000 units sold per
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year Inventory $20,000,000 / $1000 per unit 20,000 units in
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inventorypp
Flow Time Inventory/ Flow Rate 20,,000 per year year 8
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months Turns 1/ Flow Time 1/( year) 1.5 turns per year
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Note: we can also get this number directly by writing:
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(b) Cost of Inventory: 25% per year /1.5 turns 16.66%. For a $1000 product, this
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would make an absolute inventory cost of $166.66 .
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Q2.4. Apparel Retailing
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(a) Revenue of $100M implies COGS of $50M (because of the 100% markup).
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Turns COGS/ Inventory $50M/ $5M 10 .
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(b) The inventory cost, given 10 turns, is 40%/10 4% . For a 30$ item, the
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inventory cost is 0.4 $30 $1.20 per unit .
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Q2.5. La Villa
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consent of McGraw Hill LLC. pp pp pp pp pp
, (a) Flow Rate Inventory / Flow Time 1200 skiers /10 days 120 skiers per day
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(b) Last year: on any given day, 10% (1 of 10) of skiers are on their first day of skiing
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consent of McGraw Hill LLC.
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, This year: on any given day, 20% (1 of 5) of skiers are on their first day of skiing
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Average amount spent in local restaurants (per skier)
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Last year 0.1$50 0.9$30 $32
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This year 0.2$50 0.8$30 $34
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% change ($34 $32) / $32 6.25% increase
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Q2.6. Highway
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We look at 1 mile of highway as our process. Since the speed is 60 miles per hour,
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it takes a car 1 minute to travel through the process (flow time).
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There are 24 cars on ¼ of a mile, i.e. there are 96 cars on the 1 mile stretch
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(inventory). Inventory = Flow Rate * Flow Time: 96 cars = Flow Rate * 1 minute
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Thus, the Flow Rate is 96 cars per minute, corresponding to 96*60 = 5760 cars per hour.
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Q2.7. Strohrmann Baking
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The bread needs to be in the oven for 12 minutes (flow time). We want to produce
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at a flow rate of 4000 breads per hour, or 4000/60 = 66.66 breads per minute.
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Inventory = Flow Rate * Flow Time: Inventory = 66.66 breads per minute* 12
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minutes Thus, Inventory = 800 breads, which is the required size of the oven.
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Q2.8. Mt Kinley Consulting
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We have the following information available from the question:
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Level Inventory (number of consultants at pp pp pp pp Flow Time (time spent at that
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that level) pp level)
Associate 200 4 years
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Manager 60 6 years
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Partner 20 10 years pp
(a) We can use Little’s law to find the flow rate for associate consultants: Inventory
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= Flow Rate * Flow Time; 200 consultants = Flow Rate * 4 years; thus, the
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flow rate is 50 consultants per year, which need to be recruited to keep the
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firm in its current size (note: while there are also 50 consultants leaving the
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associate level, this says nothing about how many of them are dismissed vs
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how many of them are promoted to Manager level).
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(b) We can perform a similar analysis at the manager level, which indicates that the
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flow rate there is 10 consultants. In order to have 10 consultants as a flow rate
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at the manager level, we need to promote 10 associates to manager level
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(remember, the firm is not recruiting to the higher ranks from the outside).
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Hence, every year, we dismiss 40 associates and promote 10 associates to the
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manager level (the odds at that level are 20%)
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consent of McGraw Hill LLC. pp pp pp pp pp
, Now, consider the partner level. The flow rate there is 2 consultants per year
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(obtained via the same calculations as before). Thus, from the 10 manager cases
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we evaluate every year, 8 are dismissed and 2 are promoted to partner (the odds at
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that level are thereby also 20%).
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In order to find the odds of a new hire to become partner, we need to multiply the
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promotion probabilities: 0.2*0.2 = 0.04. Thus, a new hire has a 4% chance of
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making it to partner.
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Q2.9. Major US Retailers
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a. Product stays on average for 31.9 days in Costco’s inventory
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b. Costco has for a $5 product an inventory cost of $0.1311 which compares to a
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$0.2049 at Wal-Mart pp pp
Q2.10. McDonald’s
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a. Inventory turns for McDonald’s were 92.3. They were 30.05 for Wendy’s.
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b. McDonald’s has per unit inventory costs of 0.32%, which for a 3$ meal about pp pp pp pp pp pp pp pp pp pp pp pp pp
$0.00975. That compares to 0.998% at Wendy’s where the cost per meal is $0.0299 .
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Q2.11. BCH pp
I = 400 associates, T = 2 years. R I / T 400 associates / 2 yrs 200 associates / yr .
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Q2.12. Kroger pp
Turns R / I 12.3
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Matching Supply with Demand: An Introduction to Operationspp pp pp pp pp pp pp
Management 5e pp pp
Solutions to Chapter Problems pp pp pp
Chapter 3 pp pp
Understanding the Supply Process: Evaluating Process Capacity pp pp pp pp pp pp
Q3.1 Process Analysis with One Flow Unit
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(a) Capacity of the three resources in units per hour are 602 /10 12 , 601/ 6
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10; 603 /16 11.25 . The bottleneck is the resource with the lowest
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capacity, which is resource 2.
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(b) The process capacity is the capacity of the bottleneck, which is 10 units/hr .
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(c) If demand 8 units / hr , then the process is demand constrained and the flow rate is
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8 units/hr pp
(d) Utilization = Flow Rate / Capacity . For the three resources they are 8 /12 , 8 /10 , and
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8 /11.25 . pp p
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