1|Page
Bus 210 final Questions and Answers with
Complete Solutions
A television advertisement being shown durning the academy
awards is an example of what part of the marketing mix, as
seen from the customer's perspective? - ANSWER
Communication
The use of promotions can effectively reach consumers if -
ANSWER There is a proper format, and it is correctly timed
What statement accurately describes promotion and its effect
on communication? - ANSWER All customers interactions with a
company communicate messages
Yuri needs to replace his smartphones. He dreads going out to
purchase one because the salesperson tend to make him feel
clueless about current technology. With witch of the four Cs is
Yuri most concerned in this scenario? - ANSWER
Communication
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Rodrigo has begun selling tacos from a cart on his college
campus. He promotes his products as "the cheapest around" his
business is good, but rodrigo needs to make more money to
keep the venture viable. What is the best advice you can give
him? - ANSWER A lowest price strategy is difficult to maintain
and may not influence the entire target market. Rodrigo would
be better served by taking multiple approaches to his marketing
strategy, which will increase customer loyalty and, ultimately,
company profits
You are the brand manager for a line of denim pants that has
been in production for more than 150 years. These jeans are
moderately priced, traditionally styled, and known for being
able to withstand years of wear and tear. Recently a competitive
brand has been running comparative advertisements claiming
that your brand is too out of touch with current fashion trends.
What is the best way to respond? - ANSWER You emphasize
your marketing strategy by creating a contest with your brand
community as to who owns the oldest pair of your branded
jeans. Ask customers to post photos of themselves and the
jeans on social media
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What element pairs helps markets creat the bond that forms
brand communities? - ANSWER Brand purpose and
consumption
A company who creates interest in outside groups in exchange
for their insights on a product is engaging in - ANSWER
Crowdsourcing
Maya couldn't stop talking about her purchase of her new
clothes for work. Not only had the people in the store been
helpful and gracious, she was amazed at how comfortable the
surroundings had been from the lighting to the flowers to the
way the goods were colourfully displayed, the chilled water was
offered, the amenities in the changing rooms, the way her
purchases had been wrapped and more. Her friends were
acting bored, but they were also thinking about visiting the
same store. What maya has experienced was? - ANSWER
Experiential marketing
What accurately describes current use of technology - ANSWER
Facebook is the largest social platform in the world
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Krafts "my food and family" website gives customers a forum for
sharing recipes, party tips and ideas for healthy living while also
promoting the full line of kraft food products. This is an example
of - ANSWER Brand community
What can be a disadvantage to the firm when deciding on the
place a business will operate from? - ANSWER Inconvenience
While ____________ make product decisions, customers buy
products for the benefits they receive from buying and using
the product - ANSWER Marketers
Valuable insights are gained by understanding the marketing
mix from the perspective of - ANSWER The customer
What is not part of the marketing mix? - ANSWER Corporation
What is the most recent group to be incorporated into product
benefits? - ANSWER Core values
Bus 210 final Questions and Answers with
Complete Solutions
A television advertisement being shown durning the academy
awards is an example of what part of the marketing mix, as
seen from the customer's perspective? - ANSWER
Communication
The use of promotions can effectively reach consumers if -
ANSWER There is a proper format, and it is correctly timed
What statement accurately describes promotion and its effect
on communication? - ANSWER All customers interactions with a
company communicate messages
Yuri needs to replace his smartphones. He dreads going out to
purchase one because the salesperson tend to make him feel
clueless about current technology. With witch of the four Cs is
Yuri most concerned in this scenario? - ANSWER
Communication
,2|Page
Rodrigo has begun selling tacos from a cart on his college
campus. He promotes his products as "the cheapest around" his
business is good, but rodrigo needs to make more money to
keep the venture viable. What is the best advice you can give
him? - ANSWER A lowest price strategy is difficult to maintain
and may not influence the entire target market. Rodrigo would
be better served by taking multiple approaches to his marketing
strategy, which will increase customer loyalty and, ultimately,
company profits
You are the brand manager for a line of denim pants that has
been in production for more than 150 years. These jeans are
moderately priced, traditionally styled, and known for being
able to withstand years of wear and tear. Recently a competitive
brand has been running comparative advertisements claiming
that your brand is too out of touch with current fashion trends.
What is the best way to respond? - ANSWER You emphasize
your marketing strategy by creating a contest with your brand
community as to who owns the oldest pair of your branded
jeans. Ask customers to post photos of themselves and the
jeans on social media
,3|Page
What element pairs helps markets creat the bond that forms
brand communities? - ANSWER Brand purpose and
consumption
A company who creates interest in outside groups in exchange
for their insights on a product is engaging in - ANSWER
Crowdsourcing
Maya couldn't stop talking about her purchase of her new
clothes for work. Not only had the people in the store been
helpful and gracious, she was amazed at how comfortable the
surroundings had been from the lighting to the flowers to the
way the goods were colourfully displayed, the chilled water was
offered, the amenities in the changing rooms, the way her
purchases had been wrapped and more. Her friends were
acting bored, but they were also thinking about visiting the
same store. What maya has experienced was? - ANSWER
Experiential marketing
What accurately describes current use of technology - ANSWER
Facebook is the largest social platform in the world
, 4|Page
Krafts "my food and family" website gives customers a forum for
sharing recipes, party tips and ideas for healthy living while also
promoting the full line of kraft food products. This is an example
of - ANSWER Brand community
What can be a disadvantage to the firm when deciding on the
place a business will operate from? - ANSWER Inconvenience
While ____________ make product decisions, customers buy
products for the benefits they receive from buying and using
the product - ANSWER Marketers
Valuable insights are gained by understanding the marketing
mix from the perspective of - ANSWER The customer
What is not part of the marketing mix? - ANSWER Corporation
What is the most recent group to be incorporated into product
benefits? - ANSWER Core values
