questions well answered already
passed
Scanning - correct answer ✔✔surveillance of a firm's external environment to predict
environmental changes and detect changes already under way.
Monitoring - correct answer ✔✔a firm's analysis of the external environment that tracks the
evolution of environmental trends, sequences of events, or streams of activities
Competitive intelligence (CI) - correct answer ✔✔a firm's activities of collecting and interpreting
data on competitors, defining and understanding the industry, and identifying competitors'
strengths and weaknesses.
Scenario Planning - correct answer ✔✔an in-depth approach to environmental forecasting that
involves experts' detailed assessments of societal trends, economics, politics, technology, or
other dimensions of the external environment.
Segments of the General Environment: Demographic - correct answer ✔✔Aging population.
Rising affluence. Changes in ethnic composition. Geographic distribution of population. Greater
disparities in income levels.
Segments of the General Environment: Sociocultural - correct answer ✔✔More women in the
workforce. Increase in temporary workers. Greater concern for fitness. Greater concern for the
environment. Postponement of family formation.
Segments of the General Environment: Political/Legal - correct answer ✔✔Rules, Laws,
Regulations. (Self explanatory)
, Segments of the General Environment: Technological - correct answer ✔✔Improvements/
changes in technology or analytics.
Segments of the General Environment: Economic - correct answer ✔✔GDP, interest rates, stock
market prices. Any macroeconomic trend
Segments of the General Environment: Global - correct answer ✔✔Changes in global trade.
Currency exchange rates. Emergence of the Indian and Chinese economies.Trade agreements
among regional blocs
Porters Five Forces - correct answer ✔✔1. The threat of new entrants
2. The bargaining power of buyers
3. The bargaining power of suppliers
4. The threat of substitute products and services
5. The intensity of rivalry among competitors in an industry
strategic group - correct answer ✔✔A cluster of firms in an industry with similar competitive
approaches and market positions
Value Chain Analysis - correct answer ✔✔a strategic analysis of an organization that uses value-
creating activities
Primary Activities - correct answer ✔✔inbound logistics, operations, outbound logistics,
marketing and sales, service
Support Activities - correct answer ✔✔general administration, human resource management,
technology development, procurement