SEVI

UARK SEVI Cummings Final questions well answered already passedScanning - correct answer surveillance of a firm's external environment to predict environmental changes and detect changes already under way. Monitoring - correct answer a firm's analysis of the external environment that tracks the evolution of environmental trends, sequences of events, or streams of activities Competitive intelligence (CI) - correct answer a firm's activities of collecting and interpreting data on co...

SEVI FINAL EXAM: uark questions and answers graded A+Marketing - correct answer the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Importance of managing customer relationships - correct answer Establishing long-term, mutually satisfying buyer-seller relationships. (CRM) Using information about customers to create marketing strategies that develop and sustain ...

UARK SEVI TEST 2 questions well answered graded A+Business Models - correct answer •How the company intends to implement its' strategy for a product or group of products Components of a Business Model - correct answer •Revenue Model: •Price X Volume •Additional Revenue Streams •Expenditure Model •Direct and indirect costs Manufacturing, Operations, etc. •Margin Model •Profit contribution needed from each sale, given expected volume •Analyzes impact of multip...