CPCM Final Exam (questions and answers) 2025

CPCM Final Exam (questions and
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Data nnSharing: nn(Can nnshare nnCompetitive nnData nnwith nnRetailers nn& nnVendor nnpartners
nncan nnshare nnit nnwith nnme) nn

Data nnConsiderations: nn(Need nnto nnunderstand nnwhich nnmeasures nnare nnadditive) nn
Trends nnAnalysis: nn(Can nncompare nnQuarterly nndata nnto nnunderstand nnSeasonality nnand
nnAnnual nndata nnfor nnoverall nnTrends) nn

Data nnSignificance: nn(Need nnto nnconfirm nnif nn# nnof nnBuyers nnis nnlarge nnenough) nn-
nnCORRECT nn

ANSWER-Panel nnData nnguidelines nn
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% nnof nnBuyers nnin nna nnparticular nnDemographic nnGroup nn- nnCORRECT nnANSWER-In nnthe
nncontext nnof nn
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Consumer nnDemographics nndata, nn"Distribution nnof nnBuyers"
nnrefers nnto:
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False nn- nnCORRECT nnANSWER-Truth nnor nnFalse? nnThe nnfollowing nnis nnan nnaccurate
nnformula nnfor nncalculating nnbuyer nnconversion: nnCategory nnBuyers nnShopping nnin

nnCategory nn÷ nnTotal nnBuyers nn
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Category nnLeakage nn- nnCORRECT nnANSWER-The nnloss nnof nn$ nnVolume nnin nna
nnCategory nnstemming nnfrom nna nnRetailer's nncurrent nnShopper nnpurchasing nnthe nnsame

nnCategory nnin nna nnCompetitive nnRetailer nn
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Measures nn- nnCORRECT nnANSWER-Which nnof nnthe nnfollowing nnis nnnot nna nntypical nntype
nnof nnCustom nnAggregate nnthat nncan nnbe nnprovided nnby nnSyndicated nndata nnproviders

nnsuch nnas nnNielsen nnand nnI nnR nnI? nn
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Competitive nnGap nnanalysis nn- nnCORRECT nnANSWER-Which nnof nnthe nnfollowing
nnevaluations nnis nn
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least nnlikely nnto nnbe nndone nnwith nnPoint-of-Sale nndata nnin nnisolation nnfrom nnother
nnavailable nndata?
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Average nnHousehold nnExpenditures: nnSpending nn$ nnper nnhousehold nn
Shopper nnConversions: nn% nnof nna nnbanner's nnShoppers nnpurchasing nnthe nnproduct
nngroup nnwithin nnthat nnbanner nn

$ nnShare nnof nnRequirements: nn% nnof nncategory nn$ nnspent nnin nnall nnoutlets nnon nnthe
nnproduct nngroup nn

Penetration: nn% nnof nnhouseholds nnthat nnbought nnthe nnproduct nngroup nn- nnCORRECT
nnANSWERShopper nnPanel nnMeasure nndefinitions nn
nn

Incremental nn- nnCORRECT nnANSWER-If nnyour nnoverall nnBrand nnStrategy nnis nnto
nndrive nnsales nn

, nn
through nnTrade nnSpend, nnthen nn_________ nnSales nngrowth nnis
nncritical.
nn

Assortment nn- nnCORRECT nnANSWER-A nncombination nnof nnPOS nnfor nnsales nnresults nn+
nnRetail nnMeasurement nndata nnfor nnitem nnmarket nnopportunities nn+ nnConsumer nnDecision

nnTree nndata nnwould nnresult nnin nnwhat nntype nnof nncross nndata nnanalysis? nn
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Ensure nnthat nnthe nndata nnhas nnbeen nnproperly nnsegmented nn- nnCORRECT nnANSWER-
Which nnof nnthe nn
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following nnis nnthe nnLEAST nnimportant nnconsideration nnwhen nncombining nndata
nnSOURCES nnto
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draw
nninsights?
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Baseline nnDrivers nn- nnCORRECT nnANSWER-Product nnDistribution. nn
Regular/Base nnPrice. nn
Shelving. nn
New nnProduct nnlaunch. nn
Marketing. nn
Direct nnMail nncampaign. nn
nn

Incremental nnDrivers nn - nn CORRECT nn ANSWER-
Ads/Circulars
nn
TPR/Promoted
nnPrice
nn
Price
nnreduction
nn
Promotion
nn
Display
nn

$ nnper nnBuyer nnformula nn- nnCORRECT nnANSWER-Number nnof nnPurchase nnOccasions
nntimes nn(x) nn$ nn
nn
per
nnTrip
nn

Penetration nnformula nn- nnCORRECT nnANSWER-Number nnof nnHouseholds nnbuying nnthe
nnproduct nn
nn
group nn÷ nnTotal nnnumber nnof
nnHouseholds
nn

Share nnof nnRequirements nnformula nn- nnCORRECT nnANSWER-Brand nn A nn Volume
nnpurchased nn÷ nn
nn
Category nnVolume nnpurchased nnby nnBrand nnA nnBuyers nntimes
nn(x) nn100
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, % nnRepeat nnBuyers nnformula nn- nnCORRECT nnANSWER-Number nnof nnBuyers nnwho
nnpurchased nn
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Brand nnA nnmore nnthan nnonce nn÷ nnTotal nnnumber nnof nnBrand
nnA nnBuyers
nn

Terms nnon nnthe nnleft, nnbest nndescription nnon nnthe nnright nn- nnCORRECT nnANSWER-* nnThe
nnmost nn

important nntactic: nnAssortment nn- nn"no nndistribution nn= nnno nnsales" nn
* Item nnlevel nnor nnSKU nnlevel: nnLowest nnproduct nnlevel nnin nna nnRetailer's nnassortment nn
* "In nndistribution": nnRegularly nnstocked nnand nnavailable nnitems nn
* Merchandise nnMix nnor nnProduct nnRange: nnA nnRetailer's nnproduct nnoffering nn
nn

Assortment nnStrategies nn- nnCORRECT nnANSWER-Market nnCoverage nnObjective: nnFocus
nnon nnthe nntop nnitems nnbeing nnsold nnin nnthe nntotal nnmarket nnusing nna nntarget nncoverage

nnobjective nnPrivate nnLabel nnStrategy: nnLimited nnnational nnbrand nnpresence, nnwith nnfocus

nnon nnPrivate nnLabel nnQuality nnLevel: nnPremium nnproducts nntargeted nnto nnhigh nnincome

nncustomers nnOR nnless nnexpensive, nnlower nnquality nnitems nn

Large nnSize nnStrategy: nnMajority nnof nnbrands nnand nnsegments nnrepresented nnthrough
nnlarge nnsizes nnonly nn

First nnto nnMarket: nnFocus nnon nn"speed nnto nnmarket" nnfor nnall nnnew nnproduct nnlaunches nn
Broad nnAssortment: nnStock nnas nnmany nnitems nnas nnpossible. nnOffer nnunique nn& nndifferent
nnproducts. nn
nn

Sales nnper nnPoint nnof nnDistribution nn- nnCORRECT nnANSWER-Which nnAssortment
nnanalytic nnis nn
nn
LEAST nnEFFECTIVE nnat nna nnBrand nnand nnSegment nnlevel nn[before nncompleting
nnItem nnLevel
nn
analysis]?
nn

Assortment nnmeasures nn- nnCORRECT nnANSWER-Share nnper nnSKU: nnGives nnan
nnaverage nnshare nn
nn
that nneach nnitem nnin nna nnproduct nngrouping nncarries nn[e.g. nnBrand nnor
nnSegment].
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Item nnShare: nnCalculates nnthe nnpercentage nnof nnitems nnthat nneach nnBrand nnor
nnSegment nncarries.


Fair nnShare nnIndex: nnComparison nnbetween nna nnBrand nnor nnSegment's nnShare nnof nnItems
nnand nntheir
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Category nn$

nnshare.
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The nntarget nnnumber nnof nnitems nn- nnCORRECT nnANSWER-Pareto nnCurve nnanalysis
nnhelps nnyou nnto nn
nn
determine
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