SMPS CPSM LATEST ACTUAL EXAM [2025-2026]
QUESTIONS With CORRECT DETAILED ANSWERS
ALREADY GRADED A+
Action Plan - answer--Defines the tasks that must be accomplished to
implement each strategy within the marketing plan and who will be
responsible for accomplishing that task.
Advertising agency - answer--Professional services agency to handle
advertising, selection is similar to AEC firm - people and technical
qualifications.
Aimed at the Right Audience - answer--Advertising directed to those
interested in and needing your service
Alliance - answer--A long-term relationship between two parties for
services on several projects. Usually based on a unique service the
seller can provide the client, linking the two where the seller becomes
almost an extension of the client. (EX: Design-Build Relationship)
Alternate Dispute Resolution - answer--Alternative methods, besides
litigation, to settle project dispute - mediation or arbitration.
,Alternate Dispute Resolution Mediation - answer--A procedure in which
the parties submit their disputes, including details of their positions to
an independent, third party mediator. The mediator then discusses the
dispute with the parties, including the mediator's view of the strengths
and weaknesses of each party's position. The mediator helps the parties
attempt to reach a settlement of their dispute. If the dispute is not
settled, the next step is arbitration or litigation, depending on the terms
of the contract.
Mediation is an example of non-binding dispute resolution
Alternate Dispute Resolution Arbitration - answer--In order to have a
binding arbitration agreement, the parties must, in writing, agree to
submit any claims or dispute to arbitration. Generally the parties agree
to submit the arbitration to the AAA per the Construction Industry
Arbitration Rules.
Dictionary.com:
The hearing and determining of a dispute or the settling of differences
between parties by a person or persons chosen or agreed to by them.
Attention Getting - answer--Advertising must be: distinctive, repetitive,
unique, words and images must work together.
,Audience - answer--To whom things are aimed. Qualify and target the
audience.
Benchmarking Studies - answer--A standard by which something can be
measured or judged. To measure according to specified standards in
order to compare it with and improve one's product.
Benchmarking - answer--Is a comparative measure. Establishes a
standard and shows progress or decline. To compare one's goods,
services or processes with recognized leaders in those areas.
Brand Positioning - answer--One sentence distinguishes and
differentiates
Brand Equity - answer--Good will, value and volume margins
Brochure - answer--Firm marketing tool to present salient facts about
the firm at a glance. Cross selling tool explains who you are and what
you do.
• Three Year shelf life
• Six months to plan and produce
, Budget Goal-Based Method - answer--Also known as the bottom-up
method, this method assigns cost to each item in marketing plan. This
method allows you to base your budgeting on the year's business plan
revenue goals and marketing plan implementation tasks.
Budget Percentage Method - answer--Also known as the top-down
method, this method of budgeting allocates a certain percentage of the
firm's total operating revenue to marketing. The percentage usually falls
between 5 - 15%.
Budget Projection Method - answer--Also known as the comparison
method; relies on using the prior year's costs to develop the upcoming
year's budget. This process works well if the company is stable but it
doesn't allow consideration of year's marketing planning goals or the
changing conditions of the market.
Business Plan - answer--The business plan establishes the firm's near-
term goals, including gross revenues, net revenues and expenditures by
category and profit amounts and percentages. Marketing plan is part of
the overall business plan. Developed yearly. Should consist of Market
Segment analysis.
Contract - answer--An exchange of promises between two or more
parties that creates a legal obligation between them. In its simplest
form, it is an offer and an acceptance. Oral and written. Used to
appropriately allocate risk and avoid ambiguity.
QUESTIONS With CORRECT DETAILED ANSWERS
ALREADY GRADED A+
Action Plan - answer--Defines the tasks that must be accomplished to
implement each strategy within the marketing plan and who will be
responsible for accomplishing that task.
Advertising agency - answer--Professional services agency to handle
advertising, selection is similar to AEC firm - people and technical
qualifications.
Aimed at the Right Audience - answer--Advertising directed to those
interested in and needing your service
Alliance - answer--A long-term relationship between two parties for
services on several projects. Usually based on a unique service the
seller can provide the client, linking the two where the seller becomes
almost an extension of the client. (EX: Design-Build Relationship)
Alternate Dispute Resolution - answer--Alternative methods, besides
litigation, to settle project dispute - mediation or arbitration.
,Alternate Dispute Resolution Mediation - answer--A procedure in which
the parties submit their disputes, including details of their positions to
an independent, third party mediator. The mediator then discusses the
dispute with the parties, including the mediator's view of the strengths
and weaknesses of each party's position. The mediator helps the parties
attempt to reach a settlement of their dispute. If the dispute is not
settled, the next step is arbitration or litigation, depending on the terms
of the contract.
Mediation is an example of non-binding dispute resolution
Alternate Dispute Resolution Arbitration - answer--In order to have a
binding arbitration agreement, the parties must, in writing, agree to
submit any claims or dispute to arbitration. Generally the parties agree
to submit the arbitration to the AAA per the Construction Industry
Arbitration Rules.
Dictionary.com:
The hearing and determining of a dispute or the settling of differences
between parties by a person or persons chosen or agreed to by them.
Attention Getting - answer--Advertising must be: distinctive, repetitive,
unique, words and images must work together.
,Audience - answer--To whom things are aimed. Qualify and target the
audience.
Benchmarking Studies - answer--A standard by which something can be
measured or judged. To measure according to specified standards in
order to compare it with and improve one's product.
Benchmarking - answer--Is a comparative measure. Establishes a
standard and shows progress or decline. To compare one's goods,
services or processes with recognized leaders in those areas.
Brand Positioning - answer--One sentence distinguishes and
differentiates
Brand Equity - answer--Good will, value and volume margins
Brochure - answer--Firm marketing tool to present salient facts about
the firm at a glance. Cross selling tool explains who you are and what
you do.
• Three Year shelf life
• Six months to plan and produce
, Budget Goal-Based Method - answer--Also known as the bottom-up
method, this method assigns cost to each item in marketing plan. This
method allows you to base your budgeting on the year's business plan
revenue goals and marketing plan implementation tasks.
Budget Percentage Method - answer--Also known as the top-down
method, this method of budgeting allocates a certain percentage of the
firm's total operating revenue to marketing. The percentage usually falls
between 5 - 15%.
Budget Projection Method - answer--Also known as the comparison
method; relies on using the prior year's costs to develop the upcoming
year's budget. This process works well if the company is stable but it
doesn't allow consideration of year's marketing planning goals or the
changing conditions of the market.
Business Plan - answer--The business plan establishes the firm's near-
term goals, including gross revenues, net revenues and expenditures by
category and profit amounts and percentages. Marketing plan is part of
the overall business plan. Developed yearly. Should consist of Market
Segment analysis.
Contract - answer--An exchange of promises between two or more
parties that creates a legal obligation between them. In its simplest
form, it is an offer and an acceptance. Oral and written. Used to
appropriately allocate risk and avoid ambiguity.
