Bus 112 complete questions and
verified correct answers
economic, environmental, social - answer ✔✔-what are the three pillars of sustainability
a set of 17 goals and 169n targets agreed by all UN member states in order to achieve a
collectively better future for all. - answer ✔✔-How many goals and how many targets under the
UN Sustainable Development Goals
it is about competing differently from rivals - doing what competitors dont or doing what they
can't do. - answer ✔✔-In a sentence, what is organizational strategy about?
Competitive advantage, if linked to their competitively important resources and capabilities or
value chain activities. Strategies that only address social problems boost reputation but may not
improve competitive strength. - answer ✔✔-CSR and environmentally responsible strategies
that simulataneosly provide social benefits and meet customer needs can result in ______?
Include: increased buyer patronage, reduced risk of reputation damage, lowered costs and
enhanced employee recruiting and workforce retention
opportunties for revenue enhancement, long term protection of shareholders. - answer ✔✔-
What are the benefits of social and environmental sustainability for business
Weeks 1, 5, 7, 9 and 11 - answer ✔✔-What are the five weeks assessed in the exam?
Sustainable growth - answer ✔✔-What is Week One all about
Managing your marketing mix part 1 - product, price and placement - answer ✔✔-What is
Week Five all about
Marketing law and consumer protection - answer ✔✔-What is Week Seven all about
Understanding diversity and developing ethical business practices - answer ✔✔-What is Week
Nine all about
Understanding how to internatonalise a business - answer ✔✔-What is Week Eleven all about?
, ILAC: Issues (identify), Laws (identify), Application (discuss laws in relation to facts), Conclusion
(suggest a course of action eg "may be liable"). - answer ✔✔-What is the structure to be used
when answering commercial law questions
Product, Price, Place, Promotion - answer ✔✔-What are the four Ps
Marketing is about aligning the product or service with the needs of consumers. Marketing
should be embedded throghout businesses activities. Everyone within a business impacts of
customers experience = "everyone a marketer". - answer ✔✔-what is marketing all about?
Functionality, brand, packaging, services, appearance, quality, warranty, service support -
answer ✔✔-The key components of 'product'?
List price, discounts, bundling, credit terms, allowances, fianancing, leasing options - answer
✔✔-The key components of 'price'?
Channel, inventory, logistics, distribution, market coverage, locations, - answer ✔✔-The key
components of 'place'?
Advertising, sales force, publicity, sales promotion. message, media, budget - answer ✔✔-The
key components of 'Promotion'?
The TPC model provides three different product levels to understand the value created within a
product.
1. Core product (customer value (intangible)), 2. actual product (attributes expected), 3.
Augmented product (additional differentiating features). - answer ✔✔-What is the total product
concept
Essetially is the 4Ps in combination. Companies create value for customers by developing a
comprehensive offering. It is the mix of attributes about the product or service which provide
benefits the target customer will like. - answer ✔✔-What is the marketing offering?
Introduction, growth, maturity, decline. Most products undergo a prod life cycle, passing
through the stages in sales and profits. Each has a different marketing challenge. - answer ✔✔-
What is the typical product life cycle.
Ideas generation, idea screening, business analysis, prototyping, test marketing,
communication. - answer ✔✔-What is the typical product development process?
A unique name, symbol or design; the legal protections (trademark eg); overall company or
organisational brand.
verified correct answers
economic, environmental, social - answer ✔✔-what are the three pillars of sustainability
a set of 17 goals and 169n targets agreed by all UN member states in order to achieve a
collectively better future for all. - answer ✔✔-How many goals and how many targets under the
UN Sustainable Development Goals
it is about competing differently from rivals - doing what competitors dont or doing what they
can't do. - answer ✔✔-In a sentence, what is organizational strategy about?
Competitive advantage, if linked to their competitively important resources and capabilities or
value chain activities. Strategies that only address social problems boost reputation but may not
improve competitive strength. - answer ✔✔-CSR and environmentally responsible strategies
that simulataneosly provide social benefits and meet customer needs can result in ______?
Include: increased buyer patronage, reduced risk of reputation damage, lowered costs and
enhanced employee recruiting and workforce retention
opportunties for revenue enhancement, long term protection of shareholders. - answer ✔✔-
What are the benefits of social and environmental sustainability for business
Weeks 1, 5, 7, 9 and 11 - answer ✔✔-What are the five weeks assessed in the exam?
Sustainable growth - answer ✔✔-What is Week One all about
Managing your marketing mix part 1 - product, price and placement - answer ✔✔-What is
Week Five all about
Marketing law and consumer protection - answer ✔✔-What is Week Seven all about
Understanding diversity and developing ethical business practices - answer ✔✔-What is Week
Nine all about
Understanding how to internatonalise a business - answer ✔✔-What is Week Eleven all about?
, ILAC: Issues (identify), Laws (identify), Application (discuss laws in relation to facts), Conclusion
(suggest a course of action eg "may be liable"). - answer ✔✔-What is the structure to be used
when answering commercial law questions
Product, Price, Place, Promotion - answer ✔✔-What are the four Ps
Marketing is about aligning the product or service with the needs of consumers. Marketing
should be embedded throghout businesses activities. Everyone within a business impacts of
customers experience = "everyone a marketer". - answer ✔✔-what is marketing all about?
Functionality, brand, packaging, services, appearance, quality, warranty, service support -
answer ✔✔-The key components of 'product'?
List price, discounts, bundling, credit terms, allowances, fianancing, leasing options - answer
✔✔-The key components of 'price'?
Channel, inventory, logistics, distribution, market coverage, locations, - answer ✔✔-The key
components of 'place'?
Advertising, sales force, publicity, sales promotion. message, media, budget - answer ✔✔-The
key components of 'Promotion'?
The TPC model provides three different product levels to understand the value created within a
product.
1. Core product (customer value (intangible)), 2. actual product (attributes expected), 3.
Augmented product (additional differentiating features). - answer ✔✔-What is the total product
concept
Essetially is the 4Ps in combination. Companies create value for customers by developing a
comprehensive offering. It is the mix of attributes about the product or service which provide
benefits the target customer will like. - answer ✔✔-What is the marketing offering?
Introduction, growth, maturity, decline. Most products undergo a prod life cycle, passing
through the stages in sales and profits. Each has a different marketing challenge. - answer ✔✔-
What is the typical product life cycle.
Ideas generation, idea screening, business analysis, prototyping, test marketing,
communication. - answer ✔✔-What is the typical product development process?
A unique name, symbol or design; the legal protections (trademark eg); overall company or
organisational brand.
