Inside LVMH - Certificate 2024
1. Which of these Maisons is the oldest Chaumet
1 - TAG heuer
2 - Zenith
3 - Chaumet
4 - Hublot
2. What are the key drivers for selective retail- Constant innovation,
ing maisons ? personalisation of relationships,
1 - Constant innovation transforming shopping in a unique expe-
2 - Standard product selection rience
3 - Personalization of relationships
4 - Transforming shopping in a unique expe-
rience
3. Which fashion house within the group was Loewe
founded in 1846 ?
1 - Louis Vuitton
2 - Berluti
3 - Loewe
4 - Rimowa
4. How many stores does LVMH manage ? More than 6,000 stores
1 - 1,500 stores
2 - 3,00 stores
3 - 5,000 stores
4 - More than 6,000 stores
5. LVMH operating model has six pillars, which Centralized organization
one is not correct ?
1 - Centralized organisation
2 - Vertical integration
3 - Sustaining savoir-faire
, Inside LVMH - Certificate 2024
4 - Organic growth
5 - Creating synergies
6 - Balance across business segments and
geographies
6. How many employees work at LVMH and 213,000 employees out of which 71% are
how many are women ? women
1 - 156,000 employees out of which 80% are
women
2 - 175,000 employees out of which 30% are
women
3 - 213,000 employees out of which 71% are
women
7. How many Maisons are part of the LVMH More than 75
Group ?
1 - 15
2 - 48
3 - 62
4 - More than 75
8. Which business sector at LVMH generated Fashion & leather goods
the highest share of revenues in 2023 ?
1 - Selective retailing
2 - Fashion & leather goods
3 - Wines & spirits
4 - Perfumes & cosmetics
9. Which Maison of the perfumes & cosmetics Officine Universelle Buly
division is the oldest ?
1- Acqua di Parma
2 - Guerlain
, Inside LVMH - Certificate 2024
3 - Officine Universelle Buly
4 - Make Up For Ever
10. Which is the oldest wine estate and Domaine des Lambrays (oldest) & Emi-
youngest brand in the wines & spirits divi- nente (youngest)
sion ?
1 - Domaine des Lambrays (oldest) & Emi-
nente (youngest)
2 - Veuve Clicquot (oldest) & Krug
(youngest)
3 - Hennessy (oldest) & Ao Yun (youngest)
4 - Domaine des Lambrays (youngest) & Em-
inente (oldest)
11. Select the appropriate sentences related to Omnichannel is a client-centric approach
LVMH omnichannel strategy aimed at providing a consistent, qualita-
1 - Omnichannel is a client-centric approach tive, and seamless customer experience
aimed at providing a consistent, qualitative, across all channels and geographies /
and seamless customer experience across
all channels and geographies Establishing a smooth omnichannel cus-
2 - The omnichannel vision is only relevant tomer experience requires cross-collabo-
to retail as this is where the brands come in ration across all teams, departments, and
direct contact with the customer through all activities from warehouses to
3 - Establishing a smooth omnichannel cus- stores
tomer experience requires cross-collabora-
tion across all teams, departments, and
through all activities from warehouses to
stores
12. Looking at distribution, is Brick and Mortar Yes
still an important part of the luxury story ?
13. Agree
1. Which of these Maisons is the oldest Chaumet
1 - TAG heuer
2 - Zenith
3 - Chaumet
4 - Hublot
2. What are the key drivers for selective retail- Constant innovation,
ing maisons ? personalisation of relationships,
1 - Constant innovation transforming shopping in a unique expe-
2 - Standard product selection rience
3 - Personalization of relationships
4 - Transforming shopping in a unique expe-
rience
3. Which fashion house within the group was Loewe
founded in 1846 ?
1 - Louis Vuitton
2 - Berluti
3 - Loewe
4 - Rimowa
4. How many stores does LVMH manage ? More than 6,000 stores
1 - 1,500 stores
2 - 3,00 stores
3 - 5,000 stores
4 - More than 6,000 stores
5. LVMH operating model has six pillars, which Centralized organization
one is not correct ?
1 - Centralized organisation
2 - Vertical integration
3 - Sustaining savoir-faire
, Inside LVMH - Certificate 2024
4 - Organic growth
5 - Creating synergies
6 - Balance across business segments and
geographies
6. How many employees work at LVMH and 213,000 employees out of which 71% are
how many are women ? women
1 - 156,000 employees out of which 80% are
women
2 - 175,000 employees out of which 30% are
women
3 - 213,000 employees out of which 71% are
women
7. How many Maisons are part of the LVMH More than 75
Group ?
1 - 15
2 - 48
3 - 62
4 - More than 75
8. Which business sector at LVMH generated Fashion & leather goods
the highest share of revenues in 2023 ?
1 - Selective retailing
2 - Fashion & leather goods
3 - Wines & spirits
4 - Perfumes & cosmetics
9. Which Maison of the perfumes & cosmetics Officine Universelle Buly
division is the oldest ?
1- Acqua di Parma
2 - Guerlain
, Inside LVMH - Certificate 2024
3 - Officine Universelle Buly
4 - Make Up For Ever
10. Which is the oldest wine estate and Domaine des Lambrays (oldest) & Emi-
youngest brand in the wines & spirits divi- nente (youngest)
sion ?
1 - Domaine des Lambrays (oldest) & Emi-
nente (youngest)
2 - Veuve Clicquot (oldest) & Krug
(youngest)
3 - Hennessy (oldest) & Ao Yun (youngest)
4 - Domaine des Lambrays (youngest) & Em-
inente (oldest)
11. Select the appropriate sentences related to Omnichannel is a client-centric approach
LVMH omnichannel strategy aimed at providing a consistent, qualita-
1 - Omnichannel is a client-centric approach tive, and seamless customer experience
aimed at providing a consistent, qualitative, across all channels and geographies /
and seamless customer experience across
all channels and geographies Establishing a smooth omnichannel cus-
2 - The omnichannel vision is only relevant tomer experience requires cross-collabo-
to retail as this is where the brands come in ration across all teams, departments, and
direct contact with the customer through all activities from warehouses to
3 - Establishing a smooth omnichannel cus- stores
tomer experience requires cross-collabora-
tion across all teams, departments, and
through all activities from warehouses to
stores
12. Looking at distribution, is Brick and Mortar Yes
still an important part of the luxury story ?
13. Agree
