questions with verified answers
Quantitative research - correct answer ✔✔Systematic empirical investigation of quantitative
properties and phenomena and their relationships. This data is LIMITED. Number data.
Qualitative research - correct answer ✔✔Goal is to gather an in-depth understanding of human
behavior and the reasons that govern such behavior. Investigates the why and how of decision
making. Ex- Performance, OPEN-ENDED (are there common themes that emerge?), interviews
transcripts--> put data into categories (themes).
Different types of qualitative research - correct answer ✔✔Ethnographic, Phenomenological,
grounded theory, case study
Ethnographic - correct answer ✔✔Study that describes and interprets a culture or social group
system. Researcher becomes immersed in the day-to-day lives of the people being studied or
uses extensive interviews of the group to determine what they say about their culture or social
condition.
Phenomenological - correct answer ✔✔Study of lived experiences by individuals who have
experienced a phenomenon. Ex- kids that have a learning disorder.
Grounded theory - correct answer ✔✔Study which tries to generate a theory of a particular
phenomenon. Interviews of people observations in the natural environment, and theoretical
propositions are developed. Grounded in existing information facts revision of a study.
Case study - correct answer ✔✔Investigation in which a "case" (person, event, activity, or
individuals) are studied extensively. Ex- medical cases... Looking at particular clinical cases.
, Four basic ways of collecting data for qualitative study - correct answer ✔✔Observations,
interviews, documents, visual materials.
Observations - correct answer ✔✔researcher makes notes about behaviors/events and field
notes obtained in the natural environment (commonly used with ethnographic studies)
Interviews - correct answer ✔✔Researcher asks a series of standard questions to participants
(commonly used with phenomenological and grounded theory studies)
Documents - correct answer ✔✔Journals that people produce.
Visual materials - correct answer ✔✔data from photos, videotapes or drawings.
Mixed research - correct answer ✔✔Based on both quantitative and qualitative research.
Turn this into a quantitative statement:
Qualitative: The purpose of the study was to determine the perceptions and reactions of lower
and middle income home owners in Chicago to homeless individuals in that city. - correct
answer ✔✔Quantitative: The purpose of the study was to determine the difference between
the perceptions and reactions of lower and middle income homeowners to homeless individuals
in Chicago.
Turn this into a qualitative statement:
Quantitative: The purpose of the study was to determine if there were significant differences in
the amount of money wagered at 3 different gaming tables (roulette, BJ, poker) at a Las Vegas
casino across a 6 month period. - correct answer ✔✔Qualitative: The purpose of the study was
to determine what factors that contribute to a gamblers choice between roulette, BJ, and poker
at a Las Vegas casino.