IAB DBPC EXAM 2025 QUESTIONS AND
ANSWERS
On a campaign brief, what criteria MUST be present to begin planning? - ANS Business
Objectives
Campaign flighting is often determined by - ANS Sales Seasonality
During the digital media planning phase, it is important to recommend - ANS Fluid budgets
across tactics
A campaign's media strategy should be based on - ANS Business Objectives
A brand's business objective is to increase the number of transactions made on their site by
10% without making any changes to the site design. Which of the following options is an
appropriate media objective? - ANS Increase
site visits by 10% while maintaining average conversion rate.
Syndicated audience behavior data is MOST helpful while developing the campaign's -
ANS Media strategies
The MRC standard for display viewability is - ANS 50% in-view for one continuous second.
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, Which of the following specifications is most important for a digital planner/buyer to provide to
the creative development team for video assets? - ANS Bitrate
What is a factor in determining a timeline for site tagging implementation? - ANS Quantity of
retargeting segments
The brand has requested that the planning timeline be shortened due to a time sensitive
product launch revision, how SHOULD the digital planner/buyer accommodate the request? -
ANS confirm if approvals can be expedited
A brand category competitive report is best used to - ANS determine brand share of voice
What is an example of first party research that can be used in developing a media strategy? -
ANS focus groups
Historical campaign performance should be used when establishing - ANS media mix
allocation
What is the best approach for allocating budgets across channels? - ANS use attribution data
An example of sequential messaging is when a user - ANS clicks on a brand ad and is
retargeted with an offer ad a day later
According to the IAB, each user should not be exposed to more than ___ pop-up ad(s) for each
visit to an online site? - ANS 1
In a mobile app install campaign, where is the BEST place to implement a conversion tag? -
ANS SDK
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ANSWERS
On a campaign brief, what criteria MUST be present to begin planning? - ANS Business
Objectives
Campaign flighting is often determined by - ANS Sales Seasonality
During the digital media planning phase, it is important to recommend - ANS Fluid budgets
across tactics
A campaign's media strategy should be based on - ANS Business Objectives
A brand's business objective is to increase the number of transactions made on their site by
10% without making any changes to the site design. Which of the following options is an
appropriate media objective? - ANS Increase
site visits by 10% while maintaining average conversion rate.
Syndicated audience behavior data is MOST helpful while developing the campaign's -
ANS Media strategies
The MRC standard for display viewability is - ANS 50% in-view for one continuous second.
1
Page
@COPYRIGHT SIRJOEL 2025/2026
, Which of the following specifications is most important for a digital planner/buyer to provide to
the creative development team for video assets? - ANS Bitrate
What is a factor in determining a timeline for site tagging implementation? - ANS Quantity of
retargeting segments
The brand has requested that the planning timeline be shortened due to a time sensitive
product launch revision, how SHOULD the digital planner/buyer accommodate the request? -
ANS confirm if approvals can be expedited
A brand category competitive report is best used to - ANS determine brand share of voice
What is an example of first party research that can be used in developing a media strategy? -
ANS focus groups
Historical campaign performance should be used when establishing - ANS media mix
allocation
What is the best approach for allocating budgets across channels? - ANS use attribution data
An example of sequential messaging is when a user - ANS clicks on a brand ad and is
retargeted with an offer ad a day later
According to the IAB, each user should not be exposed to more than ___ pop-up ad(s) for each
visit to an online site? - ANS 1
In a mobile app install campaign, where is the BEST place to implement a conversion tag? -
ANS SDK
2
Page
@COPYRIGHT SIRJOEL 2025/2026
