STUKENT CH 1-13 Questions & Answers 100%
Correct
True or False: If you increase the number of new customers in your business, you are
guaranteed to grow your business. - -False
-True or False: Marketing is the process of communicating a company's value to the
customer - -True
-What are the Four P's of Marketing? - -Price, Product, Place, Promotion
-True or False: Target Markets are identified groups of consumers who are most likely to
purchase your product or service - -True
-Which common research method is best for getting a more in-depth look at consumers
thought and ideas about a product or service - -focus groups
-True or False: Ads, emails, and text messages are all examples of marketing approaches - -
True
-Why do companies need marketing?
a) to acquire new customers
b) to build customer awareness and loyalty
c) to increase sales
d) all of these - -d) all of these
-Which common research method is best for gathering demographic and quantitive data? -
-Surveys
-According to the reading, before creating content, what question should you ask yourself?
- -Who is the target audience?
-What is defined as a way for business to interact with people online?
a) online networking
b) online connecting
c) social media marketing
d) social media interactions - -c) social media marketing
-True or False: With the help of social media, the online world today has shifted from a
one-to-many to a many-to-many method of interaction - -True
-True or False: a social media marketing plan needs to be in place before your social media
efforts begin - -True
, -What was the first true social media network?
a) LinkedIn
b) Google
c) Facebook
d) MySpace - -Myspace
-What does the acronym SEO stand for? - -Search Engine Optimization
-True or False: Content marketing is a form of marking that involves creating and sharing
online material that specifically promotes your brand - -false
-True or False: A key performance indicator is something you can measure - usually
performance-based - that helps you evaluate the success of your business - -True
-Which of the following most closely represents the percentage of marketing executives
who use social media as part of their marketing strategies
a) over 50%
b) over 90%
c) over 10%
d) over 75% - -b) over 90%
-What is the first step of the six-step process of a social media marketing plan? - -create
social media marketing objectives and goals
-True or False: Most teenage YouTube subscribers trust influencer opinions over
traditional celebrities - -True
-True or False: Your local floral shop has finally decided to implement a social media
marketing strategy. You would be wise in telling them to start marketing on all of the social
media platforms. - -False
-Under Armor is spending over ______ dollars on digital/social media marketing - -235
million
-True or False: The key to success for any business on social media is how it connects with
their audience on an authentic level. - -True
-True or False: A demographic of people most likely to be interested in your product or
service is your target audience - -True
-A good way to see which social media platforms a company should be on is to... - -see
which platforms your competitors are on
-What does the acronym GCT stand for? - -Goals, Content, Targeting
Correct
True or False: If you increase the number of new customers in your business, you are
guaranteed to grow your business. - -False
-True or False: Marketing is the process of communicating a company's value to the
customer - -True
-What are the Four P's of Marketing? - -Price, Product, Place, Promotion
-True or False: Target Markets are identified groups of consumers who are most likely to
purchase your product or service - -True
-Which common research method is best for getting a more in-depth look at consumers
thought and ideas about a product or service - -focus groups
-True or False: Ads, emails, and text messages are all examples of marketing approaches - -
True
-Why do companies need marketing?
a) to acquire new customers
b) to build customer awareness and loyalty
c) to increase sales
d) all of these - -d) all of these
-Which common research method is best for gathering demographic and quantitive data? -
-Surveys
-According to the reading, before creating content, what question should you ask yourself?
- -Who is the target audience?
-What is defined as a way for business to interact with people online?
a) online networking
b) online connecting
c) social media marketing
d) social media interactions - -c) social media marketing
-True or False: With the help of social media, the online world today has shifted from a
one-to-many to a many-to-many method of interaction - -True
-True or False: a social media marketing plan needs to be in place before your social media
efforts begin - -True
, -What was the first true social media network?
a) LinkedIn
b) Google
c) Facebook
d) MySpace - -Myspace
-What does the acronym SEO stand for? - -Search Engine Optimization
-True or False: Content marketing is a form of marking that involves creating and sharing
online material that specifically promotes your brand - -false
-True or False: A key performance indicator is something you can measure - usually
performance-based - that helps you evaluate the success of your business - -True
-Which of the following most closely represents the percentage of marketing executives
who use social media as part of their marketing strategies
a) over 50%
b) over 90%
c) over 10%
d) over 75% - -b) over 90%
-What is the first step of the six-step process of a social media marketing plan? - -create
social media marketing objectives and goals
-True or False: Most teenage YouTube subscribers trust influencer opinions over
traditional celebrities - -True
-True or False: Your local floral shop has finally decided to implement a social media
marketing strategy. You would be wise in telling them to start marketing on all of the social
media platforms. - -False
-Under Armor is spending over ______ dollars on digital/social media marketing - -235
million
-True or False: The key to success for any business on social media is how it connects with
their audience on an authentic level. - -True
-True or False: A demographic of people most likely to be interested in your product or
service is your target audience - -True
-A good way to see which social media platforms a company should be on is to... - -see
which platforms your competitors are on
-What does the acronym GCT stand for? - -Goals, Content, Targeting
