Stukent Chapters 7-10 Semester Test |40 Q’s and A’s
In what year was the first YouTube video uploaded? - -2005
-True or False: YouTube is the second most-visited website in the world. - -true
-Although there are millions of advertisers on YouTube, only ___ percent of
small businesses advertise on the popular video platform. - -9
-True or False: All YouTube advertisements are in video form. - -false
-Which of the following was presented in the text as a good way to hook your
viewer? - -Showing a recognizable influencer or celebrity
-True or False: You need to pay close attention to whom you want consuming
your YouTube ads; targeting is important. - -true
-What are the ranking factors of a successful YouTube channel? - -both choices
-True or False: Posting new videos consistently isn't important. - -false
-You'll want your video ad on YouTube to be between __________. - -15-60 seconds
-True or False: Quality sound, great visuals, a message and theme, and a call to
action (CTA) are elements to consider when creating an effective video as part of a business
strategy. - -true
-Spiegel and Murphy wanted to create a platform where users could share
_____ photos. - -real
-Snapchat was originally launched as _____ in 2011. - -picaboo
-True or False: Baby Boomers make up a large portion of Snapchat's user base. - -false
-Which of the following is NOT an ad type available on Snapchat? - -all of these
-True or False: A business should switch up its Snapchat ads weekly for
optimal performance. - -true
-True or False: A business that has Snapchat adds doesn't need to post a story. - -false
-True or False: Viewers love to see behind-the-scenes footage from their
favorite brands. - -true
-True or False: The first step for a business' marketing strategy is to define
In what year was the first YouTube video uploaded? - -2005
-True or False: YouTube is the second most-visited website in the world. - -true
-Although there are millions of advertisers on YouTube, only ___ percent of
small businesses advertise on the popular video platform. - -9
-True or False: All YouTube advertisements are in video form. - -false
-Which of the following was presented in the text as a good way to hook your
viewer? - -Showing a recognizable influencer or celebrity
-True or False: You need to pay close attention to whom you want consuming
your YouTube ads; targeting is important. - -true
-What are the ranking factors of a successful YouTube channel? - -both choices
-True or False: Posting new videos consistently isn't important. - -false
-You'll want your video ad on YouTube to be between __________. - -15-60 seconds
-True or False: Quality sound, great visuals, a message and theme, and a call to
action (CTA) are elements to consider when creating an effective video as part of a business
strategy. - -true
-Spiegel and Murphy wanted to create a platform where users could share
_____ photos. - -real
-Snapchat was originally launched as _____ in 2011. - -picaboo
-True or False: Baby Boomers make up a large portion of Snapchat's user base. - -false
-Which of the following is NOT an ad type available on Snapchat? - -all of these
-True or False: A business should switch up its Snapchat ads weekly for
optimal performance. - -true
-True or False: A business that has Snapchat adds doesn't need to post a story. - -false
-True or False: Viewers love to see behind-the-scenes footage from their
favorite brands. - -true
-True or False: The first step for a business' marketing strategy is to define
