Stukent Exam Review Questions and Answers
How many monthly active TikTok users are there - -1 billion
-TikTok gained how many downloads from 2016-2023 - -3.5 billion
-What country has the largest TikTok audience in 2022 - -USA
-True or False: Tiktok has on of the youngest demographic bases of any other social media
platform - -True
-True or False: TikToks US market has a predominantly male user base - -False
-What does the acronym GCT stand for - -Goals, Content, Targeting
-What ap marked a shift from long-form content to short-form content - -Vine
-Which is NOT a unique way to advertise on TikTok - -Banner Ads
-Which is NOT a best practice for TikTok - -Banners
-What TikTok influencer gained 100 million followers in 2020 - -Charli D'Amelio
-Spiegel and Murphy wanted to create a platform where users could share _______ photos -
-real
-Snapchat was originally launched as _____ in 2011 - -Picaboo
-True or False: Baby Boomers make up a large portion of Snapchats user base - -False
-Which of the following is NOT an ad type available on Snapchat - -Bitmoji, Snapmap,
Stickers
-True or False: A business should switch up its Snapchat ads weekly for optimal
performance - -True
-True or False: A business that has Snapchat ads dosent need to post a story - -False
-True or False: Viewers love to see behind-the-scenes footage from their favorite brands -
-True
-True or False: The first step for a business marketing strategy is to define measurable
objectives - -True
-Content created for Snapchat should be _____, prepared, and presentable - -Planned
, -Which of the following is NOT a Snapchat ad campaign objective - -connect with
influencers
-In what year was the first YouTube video uploaded - -2005
-True or False: YouTube is the second most-visited website in the world - -True
-Although there are millions of advertisers on YouTube, only _____ percent of small
businesses advertise on the popular video platform - -9
-True or False: All YouTube advertisements are in video form - -False
-Which of the following was presented in the text as a good way to hook your viewer - -
showing a recognizable influencer or celebrity
-True or False: You need to pay close attention to whom you want consuming your
YouTube ads; targeting is important - -True
-What are the ranking factor of a successful YouTube channel - -Audience retention
-Youll want your video ad on YouTube to be between ____ - -15 to 60 seconds
-True or False: Quality sound, great visuals, a message and theme, and a CTA are elements
to consider when creating an effective video as part of a business strategy - -True
-True or False: Posting a new videos consistently isnt important - -False
-What once popular peer-to-peer communication method is X similar to - -Instant
Messaging
-Why can geo-targeting be a struggle for marketers and social media advertisers - -most X
accounts are located outside the U.S.
-Which most closely presents the number of X users - -300 million
-Promoted Posts are ___ when a business is paying for their placement - -labeled
-True or False: Your activity on X can influence the type of promoted content you see - -
True
-True or False: X campaigns dont allow businesses to align advertising specifically to
company objectives - -False
-True or False: The acronym CPM stands for cost per million - -False
How many monthly active TikTok users are there - -1 billion
-TikTok gained how many downloads from 2016-2023 - -3.5 billion
-What country has the largest TikTok audience in 2022 - -USA
-True or False: Tiktok has on of the youngest demographic bases of any other social media
platform - -True
-True or False: TikToks US market has a predominantly male user base - -False
-What does the acronym GCT stand for - -Goals, Content, Targeting
-What ap marked a shift from long-form content to short-form content - -Vine
-Which is NOT a unique way to advertise on TikTok - -Banner Ads
-Which is NOT a best practice for TikTok - -Banners
-What TikTok influencer gained 100 million followers in 2020 - -Charli D'Amelio
-Spiegel and Murphy wanted to create a platform where users could share _______ photos -
-real
-Snapchat was originally launched as _____ in 2011 - -Picaboo
-True or False: Baby Boomers make up a large portion of Snapchats user base - -False
-Which of the following is NOT an ad type available on Snapchat - -Bitmoji, Snapmap,
Stickers
-True or False: A business should switch up its Snapchat ads weekly for optimal
performance - -True
-True or False: A business that has Snapchat ads dosent need to post a story - -False
-True or False: Viewers love to see behind-the-scenes footage from their favorite brands -
-True
-True or False: The first step for a business marketing strategy is to define measurable
objectives - -True
-Content created for Snapchat should be _____, prepared, and presentable - -Planned
, -Which of the following is NOT a Snapchat ad campaign objective - -connect with
influencers
-In what year was the first YouTube video uploaded - -2005
-True or False: YouTube is the second most-visited website in the world - -True
-Although there are millions of advertisers on YouTube, only _____ percent of small
businesses advertise on the popular video platform - -9
-True or False: All YouTube advertisements are in video form - -False
-Which of the following was presented in the text as a good way to hook your viewer - -
showing a recognizable influencer or celebrity
-True or False: You need to pay close attention to whom you want consuming your
YouTube ads; targeting is important - -True
-What are the ranking factor of a successful YouTube channel - -Audience retention
-Youll want your video ad on YouTube to be between ____ - -15 to 60 seconds
-True or False: Quality sound, great visuals, a message and theme, and a CTA are elements
to consider when creating an effective video as part of a business strategy - -True
-True or False: Posting a new videos consistently isnt important - -False
-What once popular peer-to-peer communication method is X similar to - -Instant
Messaging
-Why can geo-targeting be a struggle for marketers and social media advertisers - -most X
accounts are located outside the U.S.
-Which most closely presents the number of X users - -300 million
-Promoted Posts are ___ when a business is paying for their placement - -labeled
-True or False: Your activity on X can influence the type of promoted content you see - -
True
-True or False: X campaigns dont allow businesses to align advertising specifically to
company objectives - -False
-True or False: The acronym CPM stands for cost per million - -False
