Stukent Chapter 1-5 Exam Questions and Answers
advertising campaign - -collection of advertisements created to accomplish a shared goal
-user-generated content (UGC) - -content created by the general public for distribution by
digital media
-sponsored photos/videos - -posts that have been turned into ads to reach more viewers
-custom audience - -an audience, chosen by a marketer, based on specific demographics
-Lookalike Audiences - -an audience similar to an audience that a brand is already
targeting
-Monetization - -leveraging social media content in an effort to increase revenue
-unicorn - -content that performs significantly better than any other content
-brand awareness - -how well customers are familiar with a brand and its products and
services
-bounce rate - -the percentage of those who visit one page of a website before exiting that
website
-customer advocacy - -how well your customers support your product or brand
-Email Database - -a catalog of current and potential customers' email addresses
-email marketing - -digital marketing strategy of communicating with prospects and
customers via electronic mail services
-interaction - -communication between a brand and an audience member (like, comment,
retweet, etc.)
-reach - -analytics metric that refers to the number of users who have come across
particular content on social platforms
-retargeting - -focusing on individuals that have bounced from your site
-retention - -ability to keep current customers
-revenue - -income a business makes from its products or services offered
-social media reach - -total number of different households or persons that will be
exposed to a message
, -aritificial intelligence - -the simulation of human intelligence processes by machines,
especially computer systems
-content marketing - -a marketing technique of creating and distributing valuable,
relevant, and consistent content to attract and acquire a target audience
-conversion - -happens when the desired outcome of a marketing message is achieved
-cross promoting - -a marketing technique which involves promotion of a product
targeted to the customers of a related product
-data driven - -a marketing technique which involves promotion of a product targeted to
the customers of a related product
-demographic - -a marketing technique which involves promotion of a product targeted to
the customers of a related product
-dot-com bubble - -also known as an internet bubble; refers to the period of time between
1995 and 2002; during this period, many Internet-based companies, commonly referred to
as dot-coms, were founded; many of these companies failed
-evergreen content - -content that is continually relevant and not dated, and that helps
drive new traffic to a destination
-hootsuite - -a social media management tool that allows users to schedule and post
updates to pages or profiles on social platforms
-inbound marketing - -a marketing strategy that focuses on attracting customers via
company-created Internet content
-influencer - -a person with a strong influence in his or her particular field of expertise
-Key performance indicators (KPIs) - -business metric used to evaluate the success of an
organization, employee, etc., to track and analyze factors crucial to the success of an
organization
-one-to-many marketing - -a marketing method that is considered to be indirect; a brand
sends a message to a large audience rather than to an individual
-one-to-one marketing - -also known as personalized marketing; it is a strategy that relies
on getting to know the customers and their individual choices and then tailoring marketing
plans toward each customer based on those choices
-organic - -refers to content and / or interactions used to grow and / or engage with a
social media community made through efforts other than paid means
advertising campaign - -collection of advertisements created to accomplish a shared goal
-user-generated content (UGC) - -content created by the general public for distribution by
digital media
-sponsored photos/videos - -posts that have been turned into ads to reach more viewers
-custom audience - -an audience, chosen by a marketer, based on specific demographics
-Lookalike Audiences - -an audience similar to an audience that a brand is already
targeting
-Monetization - -leveraging social media content in an effort to increase revenue
-unicorn - -content that performs significantly better than any other content
-brand awareness - -how well customers are familiar with a brand and its products and
services
-bounce rate - -the percentage of those who visit one page of a website before exiting that
website
-customer advocacy - -how well your customers support your product or brand
-Email Database - -a catalog of current and potential customers' email addresses
-email marketing - -digital marketing strategy of communicating with prospects and
customers via electronic mail services
-interaction - -communication between a brand and an audience member (like, comment,
retweet, etc.)
-reach - -analytics metric that refers to the number of users who have come across
particular content on social platforms
-retargeting - -focusing on individuals that have bounced from your site
-retention - -ability to keep current customers
-revenue - -income a business makes from its products or services offered
-social media reach - -total number of different households or persons that will be
exposed to a message
, -aritificial intelligence - -the simulation of human intelligence processes by machines,
especially computer systems
-content marketing - -a marketing technique of creating and distributing valuable,
relevant, and consistent content to attract and acquire a target audience
-conversion - -happens when the desired outcome of a marketing message is achieved
-cross promoting - -a marketing technique which involves promotion of a product
targeted to the customers of a related product
-data driven - -a marketing technique which involves promotion of a product targeted to
the customers of a related product
-demographic - -a marketing technique which involves promotion of a product targeted to
the customers of a related product
-dot-com bubble - -also known as an internet bubble; refers to the period of time between
1995 and 2002; during this period, many Internet-based companies, commonly referred to
as dot-coms, were founded; many of these companies failed
-evergreen content - -content that is continually relevant and not dated, and that helps
drive new traffic to a destination
-hootsuite - -a social media management tool that allows users to schedule and post
updates to pages or profiles on social platforms
-inbound marketing - -a marketing strategy that focuses on attracting customers via
company-created Internet content
-influencer - -a person with a strong influence in his or her particular field of expertise
-Key performance indicators (KPIs) - -business metric used to evaluate the success of an
organization, employee, etc., to track and analyze factors crucial to the success of an
organization
-one-to-many marketing - -a marketing method that is considered to be indirect; a brand
sends a message to a large audience rather than to an individual
-one-to-one marketing - -also known as personalized marketing; it is a strategy that relies
on getting to know the customers and their individual choices and then tailoring marketing
plans toward each customer based on those choices
-organic - -refers to content and / or interactions used to grow and / or engage with a
social media community made through efforts other than paid means
