Stukent Social Media Certification Questions -
Edited 2025 – Q’s and A’s
If a company posts 16 pieces of educational, informative, or entertaining content and four
pieces of promotional content in one month, what rule is being followed? - -the 80-20 rule
-If a bicycle company creates and shares a blog post about the best mountain biking trails
in America, what form of marketing is being used? - -content marketing
-If a company shares a link to its Facebook account on an Instagram post, what marketing
approach is being used? - -cross promotion
-________ is the simulation of human intelligence processes by machines, especially
computer systems. - -artificial intelligence
-Content Marketing is _______________. - -The act of creating and distributing valuable,
relevant, and consistent material to attract and acquire a target audience
-Which of the following is an example of a SMART goal? - -Improve customer retention
rate by 5 percent by March 15 by responding to every social media mention within 15
minutes during all business hours
-When were social media sites first introduced? - -2003
-In reference to social media marketing, which of the following is an example of organic
content? - -An image a company creates and shares on Instagram
-Between 1995 and 2002, extreme internet usage growth played a key role in opening up
the internet as a viable marketing option for businesses. Which of the following is the name
of this time period? - -dot-com bubble
-In terms of social media, a platform ________. - -enables the development, deployment, and
management of social media solutions and services
-Which of the following can be a disadvantage of working with an influencer?
A. Influencer marketing provides little to no return on investment.
B. The cost of influencer marketing is statistically higher than paid advertising.
C. Influencers demand lengthy and detailed contracts.
D. A company's image is tied to the actions of the influencer. - -D. A company's image is tied
to the actions of the influencer.
-This form of marketing tries to reach consumers through general media advertising as
well as through in-person contact.
A. outbound
, B. inbound
C. organic
D. none of the above - -A. outbound
-True or False: Customer advocacy is a marketing strategy focused on supporting
customers on social media by liking, commenting on, and sharing their content.
A. true
B. false - -B. false
-Social media marketers operate largely under which of the 4 Ps?
A. product
B. place
C. promotion
D. price - -C. promotion
-A _______ is a statement or phrase that encourages audience response.
A. personal brand statement
B. keyword
C. target audience
D. call to action - -D. call to action
-TravelElite, a discount travel agency, aims its social media marketing efforts at married
30- to 40-year-olds who have incomes of $50,000-$70,000 a year and who are interested in
travel. It does this because these people are most likely to purchase a TravelElite trip.
Which of the following best identifies this group of people?
A. test market
B. focus group
C. target audience
D. lead market - -A. test market
-What are the three main goals of marketing?
A. Build customer awareness, acquire new customers, and create new products
B. Increase sales, build customer awareness and loyalty, and acquire new customers
C. Write promotional emails, create ad campaigns, and acquire new customers
D. Increase sales, optimize ad and marketing campaigns, and create concepts for new
products - -B. Increase sales, build customer awareness and loyalty, and acquire new
customers
-Which of the following best describes marketing?
A. The process of communicating a company's value to customers
B. The process of buying products and services
C. The process of creating and maintaining the identity of a brand
D. A range of activities that assist customers in resolving issues - -A. The process of
communicating a company's value to customers
Edited 2025 – Q’s and A’s
If a company posts 16 pieces of educational, informative, or entertaining content and four
pieces of promotional content in one month, what rule is being followed? - -the 80-20 rule
-If a bicycle company creates and shares a blog post about the best mountain biking trails
in America, what form of marketing is being used? - -content marketing
-If a company shares a link to its Facebook account on an Instagram post, what marketing
approach is being used? - -cross promotion
-________ is the simulation of human intelligence processes by machines, especially
computer systems. - -artificial intelligence
-Content Marketing is _______________. - -The act of creating and distributing valuable,
relevant, and consistent material to attract and acquire a target audience
-Which of the following is an example of a SMART goal? - -Improve customer retention
rate by 5 percent by March 15 by responding to every social media mention within 15
minutes during all business hours
-When were social media sites first introduced? - -2003
-In reference to social media marketing, which of the following is an example of organic
content? - -An image a company creates and shares on Instagram
-Between 1995 and 2002, extreme internet usage growth played a key role in opening up
the internet as a viable marketing option for businesses. Which of the following is the name
of this time period? - -dot-com bubble
-In terms of social media, a platform ________. - -enables the development, deployment, and
management of social media solutions and services
-Which of the following can be a disadvantage of working with an influencer?
A. Influencer marketing provides little to no return on investment.
B. The cost of influencer marketing is statistically higher than paid advertising.
C. Influencers demand lengthy and detailed contracts.
D. A company's image is tied to the actions of the influencer. - -D. A company's image is tied
to the actions of the influencer.
-This form of marketing tries to reach consumers through general media advertising as
well as through in-person contact.
A. outbound
, B. inbound
C. organic
D. none of the above - -A. outbound
-True or False: Customer advocacy is a marketing strategy focused on supporting
customers on social media by liking, commenting on, and sharing their content.
A. true
B. false - -B. false
-Social media marketers operate largely under which of the 4 Ps?
A. product
B. place
C. promotion
D. price - -C. promotion
-A _______ is a statement or phrase that encourages audience response.
A. personal brand statement
B. keyword
C. target audience
D. call to action - -D. call to action
-TravelElite, a discount travel agency, aims its social media marketing efforts at married
30- to 40-year-olds who have incomes of $50,000-$70,000 a year and who are interested in
travel. It does this because these people are most likely to purchase a TravelElite trip.
Which of the following best identifies this group of people?
A. test market
B. focus group
C. target audience
D. lead market - -A. test market
-What are the three main goals of marketing?
A. Build customer awareness, acquire new customers, and create new products
B. Increase sales, build customer awareness and loyalty, and acquire new customers
C. Write promotional emails, create ad campaigns, and acquire new customers
D. Increase sales, optimize ad and marketing campaigns, and create concepts for new
products - -B. Increase sales, build customer awareness and loyalty, and acquire new
customers
-Which of the following best describes marketing?
A. The process of communicating a company's value to customers
B. The process of buying products and services
C. The process of creating and maintaining the identity of a brand
D. A range of activities that assist customers in resolving issues - -A. The process of
communicating a company's value to customers
