Stukent Marketing Certification Test |212 Q’s and A’s
(2022 SMM Test prep)
Define Marketing, what are the different forms of marketing? - -Advertising, selling, and
delivering products to consumers or other businesses
-What are the three main goals of marketing - -Acquiring customers.
Retaining customers.
Turning customers into brand ambassadors.
-Identify and explain target audience - -Demographic of people most likely to be interested
in your product or service
-Identify and define a call to action (CTA) - -A prompt on a website that tells the user to
take some specified action. For example on a video telling viewers to comment and leave
engagements on the content.
-What is a message and what constitutes messaging in businesses - -What is
communicated to and percieved by and audience, messaging can be non written or non
verbal communication to a customer
-Identify examples of data-driven decisions - -If you've ever shopped at Amazon you have
probably received a product recommendation while visiting the Amazon website or
through email. This is an example of a data-driven business decision.
The approach of optimizing brand communications based on customer information.
-What is a lead? - -Individuals who have shown interest in a particular product or brand,
sometimes by sharing contact information.
-Identify and explain each of the 4 P's of Marketing - -The Product, The Price, The Place,
and Promotion
-What are the key differences between one-to-many and one-to-one marketing. - -In a one
to many approach to marketing each customer will have a very similar experience with the
marketing of a product, In a one one marketing approach it involves being willing and able
to change your behavior toward an individual customer based on what the customer tells
you and what else you know about that customer.
-What is Search Engine Optimization (SEO)? - -Search engine optimization is the process
of improving the quality and quantity of website traffic to a website or a web page from
search engines.
-Understand what the dot-com bubble is, what is it's impact on businesses - -The dotcom
bubble was a rapid rise in U.S. technology stock equity valuations fueled by investments in
, Internet-based companies in the late 1990s. The value of equity markets grew
exponentially during the dotcom bubble.
-How are outbound and inbound marketing different? - -Outbound marketing involves
proactively reaching out to consumers to get them interested in a product. By contrast,
inbound marketing centers on creating and distributing content that draws people into
your website.
-What is a social media "Platform" - -Using websites and applications to communicate
informally with others, find people, and share similar interests.
-What platform was the first true social media network and when was it "born" - -
MySpace
-What is Return on Investment (ROI) and why is it important for social media marketers to
keep it in mind? - -It allows you to better understand the effectiveness of your work,
demonstrate value to the organization, and refine your strategy over time to improve
returns as you learn.
-What is a (KPI) Key performance indicator and what are some examples KPIs? - -KPIs are
the key targets you should track to make the most impact on your strategic business
outcomes.
Engagement : Brand mentions, profile visits, Likes, Shares etc.
Reach: Followers or Fans, Impressions, Traffic Data
Customers
-What is social media reach, give examples. - -Media analytics metric that refers to the
number of users who have come across a particular content on a social platform. Views on
Facebook, Instagram or Twitter.
-Define and identify examples of cross promotional marketing methods. - -A Marketing
technique which involves promotion of a product targeted to the customers of a related
product
-Describe 80-20 rule - -80% of content unpremoted and 20% premoted.
-Define content marketing. - -A type of marketing that involves the creation and sharing of
online material (such as videos, blogs, and social media posts)
-What is a social media audit - -The process of reviewing your business' metrics to assess
growth, opportunities and what can be done to improve your social presence.
-What are the main demographics/usage statistics of Youtube - -1.57 billion monthly
active users, Attracts 18-24
(2022 SMM Test prep)
Define Marketing, what are the different forms of marketing? - -Advertising, selling, and
delivering products to consumers or other businesses
-What are the three main goals of marketing - -Acquiring customers.
Retaining customers.
Turning customers into brand ambassadors.
-Identify and explain target audience - -Demographic of people most likely to be interested
in your product or service
-Identify and define a call to action (CTA) - -A prompt on a website that tells the user to
take some specified action. For example on a video telling viewers to comment and leave
engagements on the content.
-What is a message and what constitutes messaging in businesses - -What is
communicated to and percieved by and audience, messaging can be non written or non
verbal communication to a customer
-Identify examples of data-driven decisions - -If you've ever shopped at Amazon you have
probably received a product recommendation while visiting the Amazon website or
through email. This is an example of a data-driven business decision.
The approach of optimizing brand communications based on customer information.
-What is a lead? - -Individuals who have shown interest in a particular product or brand,
sometimes by sharing contact information.
-Identify and explain each of the 4 P's of Marketing - -The Product, The Price, The Place,
and Promotion
-What are the key differences between one-to-many and one-to-one marketing. - -In a one
to many approach to marketing each customer will have a very similar experience with the
marketing of a product, In a one one marketing approach it involves being willing and able
to change your behavior toward an individual customer based on what the customer tells
you and what else you know about that customer.
-What is Search Engine Optimization (SEO)? - -Search engine optimization is the process
of improving the quality and quantity of website traffic to a website or a web page from
search engines.
-Understand what the dot-com bubble is, what is it's impact on businesses - -The dotcom
bubble was a rapid rise in U.S. technology stock equity valuations fueled by investments in
, Internet-based companies in the late 1990s. The value of equity markets grew
exponentially during the dotcom bubble.
-How are outbound and inbound marketing different? - -Outbound marketing involves
proactively reaching out to consumers to get them interested in a product. By contrast,
inbound marketing centers on creating and distributing content that draws people into
your website.
-What is a social media "Platform" - -Using websites and applications to communicate
informally with others, find people, and share similar interests.
-What platform was the first true social media network and when was it "born" - -
MySpace
-What is Return on Investment (ROI) and why is it important for social media marketers to
keep it in mind? - -It allows you to better understand the effectiveness of your work,
demonstrate value to the organization, and refine your strategy over time to improve
returns as you learn.
-What is a (KPI) Key performance indicator and what are some examples KPIs? - -KPIs are
the key targets you should track to make the most impact on your strategic business
outcomes.
Engagement : Brand mentions, profile visits, Likes, Shares etc.
Reach: Followers or Fans, Impressions, Traffic Data
Customers
-What is social media reach, give examples. - -Media analytics metric that refers to the
number of users who have come across a particular content on a social platform. Views on
Facebook, Instagram or Twitter.
-Define and identify examples of cross promotional marketing methods. - -A Marketing
technique which involves promotion of a product targeted to the customers of a related
product
-Describe 80-20 rule - -80% of content unpremoted and 20% premoted.
-Define content marketing. - -A type of marketing that involves the creation and sharing of
online material (such as videos, blogs, and social media posts)
-What is a social media audit - -The process of reviewing your business' metrics to assess
growth, opportunities and what can be done to improve your social presence.
-What are the main demographics/usage statistics of Youtube - -1.57 billion monthly
active users, Attracts 18-24
