CM FINAL EXAM WITH ALL CORRECT & 100% VERIFIED
ANSWERS|LATEST EXAM|ALREADY GRADED A+
Three things to do in a crisis ✔Correct answer--stop, stay calm, use common sense
-contact authorities
-collect data
What is a crisis? ✔Correct answer-An organizational crisis is a specific, unexpected, and nonroutine
event or series of events that create high levels of uncertainty and simultaneously present a w/ both
opportunities for and threats to its high-priority goals
Why the crisis communications manual exist ✔Correct answer-Represents consensus on what to
do in a crisis
and Makes critical info easy to find
Communication vehicles>Holding statement (non-spokespeople) ✔Correct answer--Media
inquiries
-If pressured for addition response
Threshold for reactive posture (90% of incidents) ✔Correct answer--Innocuous negative news
-Unsubstantiated single/small complaints
-Something occurring w/ a competitor/vendor
-Nonspecific or ambiguous social media posts
-Provide they don't have traction
-Threshold for proactive posture
News conference defined ✔Correct answer-A structured meeting in which many news media are
represented
Criteria for holding a news conference ✔Correct answer--situation is absolutely newsworthy
-issue would be time-consuming to explain to reporters individually
-issue is so large, and so many reporters/news organizations are involved, that a NC is the only
economical means of communicating with the media and your audiences (at least initially)
-We have considered the strengths, weaknesses and strategy of conducting a NC
Goals for holding a news conference ✔Correct answer-Answer questions and tell our story from
our perspective
News conference Pros ✔Correct answer--exercise some message control (if prepared)
-control the lines of inquiry. No other situation allows this level of coverage control
-All interested media co-locates in the same place/same time
-responses saturate (instead of staggering out)
-story is told more closely to the way we want it told
-may meet reporters we wouldn't otherwise
New conference Cons ✔Correct answer--No guarantee that reporters will ask useful questions
-Follow-up questions can dominate the NC
print/broadcast/online reporters have different needs/methods, goals and objectives
-Reporters may not be satisfied and push for individual interviews
-Reports praceive but complain about pack journalism
-Our event may be broadcast simultaneously
, Planning checklist ✔Correct answer-Write out the communications objective in less than 150
words and in 1-2 sentences each, up to three critical messages or themes about the subject of the
news conference
Why make a planning checklist? ✔Correct answer-Achieving even a single communications
objective supported by a handful of messages is a significant accomplishment in the little time we'll
have before a NC
The opening statement 1 ✔Correct answer--Up to 75 words (30 seconds of speaking time)
-Goal: Broadcasters use it in its entirety
-Positive words and language
-Key ideas bundled in groupings (three facts, five key thoughts, ect)
-Constructed to generate specific and positive follow-up questions first
-Stand on its own and gives complete info (who, what, where, when, why, how)
-Creates positive perceptions we seek from reporters and their audiences
The opening statement 2 ✔Correct answer--Organize facts pyramid style
-A shooting took place at one of our stores
-No fatalities/only three of the 200 people in the building were injured
-Store evacuated, closed until further notice
-Cooperating w/ law enforcement, security is a priority, best practices, etc
Ground rules for a NC ✔Correct answer--The time the NC begins/ends
-Location of the NC
-Topics to be covered
-Do NOT state topics that will not be covered
-Availability of spokespeople (no more than two from your organization) to clarify issues and topics
raised during the NC
Notification of the NC ✔Correct answer--Identify the media you want to attend
-Notify the media you want to attend
-Communicate the details (time/day/location/people involved) emil/phone/
internet/advisory/telephone
-Track who will/will not attend and who is not interested in the story
-Follow-up appropriately
-Advise media of accommodation (lighting-should they bring their own, parking for trucks,
phone/audio/internet/available technology
The news conference setting minimum logistical requirements ✔Correct answer--Room large
enough to accommodate everyone invited/expected
-If on a second floor, there must be an elevator
-Enough electrical power
Location requirements ✔Correct answer--Near the crisis
-Carpeted room
-Drapes closed
-Plenty of chairs and a center aisle
-Bring own PA?
-Bring a mult-box (one input, multiple mic inputs
-Placement of reporters>position bradcast (cameras)
ANSWERS|LATEST EXAM|ALREADY GRADED A+
Three things to do in a crisis ✔Correct answer--stop, stay calm, use common sense
-contact authorities
-collect data
What is a crisis? ✔Correct answer-An organizational crisis is a specific, unexpected, and nonroutine
event or series of events that create high levels of uncertainty and simultaneously present a w/ both
opportunities for and threats to its high-priority goals
Why the crisis communications manual exist ✔Correct answer-Represents consensus on what to
do in a crisis
and Makes critical info easy to find
Communication vehicles>Holding statement (non-spokespeople) ✔Correct answer--Media
inquiries
-If pressured for addition response
Threshold for reactive posture (90% of incidents) ✔Correct answer--Innocuous negative news
-Unsubstantiated single/small complaints
-Something occurring w/ a competitor/vendor
-Nonspecific or ambiguous social media posts
-Provide they don't have traction
-Threshold for proactive posture
News conference defined ✔Correct answer-A structured meeting in which many news media are
represented
Criteria for holding a news conference ✔Correct answer--situation is absolutely newsworthy
-issue would be time-consuming to explain to reporters individually
-issue is so large, and so many reporters/news organizations are involved, that a NC is the only
economical means of communicating with the media and your audiences (at least initially)
-We have considered the strengths, weaknesses and strategy of conducting a NC
Goals for holding a news conference ✔Correct answer-Answer questions and tell our story from
our perspective
News conference Pros ✔Correct answer--exercise some message control (if prepared)
-control the lines of inquiry. No other situation allows this level of coverage control
-All interested media co-locates in the same place/same time
-responses saturate (instead of staggering out)
-story is told more closely to the way we want it told
-may meet reporters we wouldn't otherwise
New conference Cons ✔Correct answer--No guarantee that reporters will ask useful questions
-Follow-up questions can dominate the NC
print/broadcast/online reporters have different needs/methods, goals and objectives
-Reporters may not be satisfied and push for individual interviews
-Reports praceive but complain about pack journalism
-Our event may be broadcast simultaneously
, Planning checklist ✔Correct answer-Write out the communications objective in less than 150
words and in 1-2 sentences each, up to three critical messages or themes about the subject of the
news conference
Why make a planning checklist? ✔Correct answer-Achieving even a single communications
objective supported by a handful of messages is a significant accomplishment in the little time we'll
have before a NC
The opening statement 1 ✔Correct answer--Up to 75 words (30 seconds of speaking time)
-Goal: Broadcasters use it in its entirety
-Positive words and language
-Key ideas bundled in groupings (three facts, five key thoughts, ect)
-Constructed to generate specific and positive follow-up questions first
-Stand on its own and gives complete info (who, what, where, when, why, how)
-Creates positive perceptions we seek from reporters and their audiences
The opening statement 2 ✔Correct answer--Organize facts pyramid style
-A shooting took place at one of our stores
-No fatalities/only three of the 200 people in the building were injured
-Store evacuated, closed until further notice
-Cooperating w/ law enforcement, security is a priority, best practices, etc
Ground rules for a NC ✔Correct answer--The time the NC begins/ends
-Location of the NC
-Topics to be covered
-Do NOT state topics that will not be covered
-Availability of spokespeople (no more than two from your organization) to clarify issues and topics
raised during the NC
Notification of the NC ✔Correct answer--Identify the media you want to attend
-Notify the media you want to attend
-Communicate the details (time/day/location/people involved) emil/phone/
internet/advisory/telephone
-Track who will/will not attend and who is not interested in the story
-Follow-up appropriately
-Advise media of accommodation (lighting-should they bring their own, parking for trucks,
phone/audio/internet/available technology
The news conference setting minimum logistical requirements ✔Correct answer--Room large
enough to accommodate everyone invited/expected
-If on a second floor, there must be an elevator
-Enough electrical power
Location requirements ✔Correct answer--Near the crisis
-Carpeted room
-Drapes closed
-Plenty of chairs and a center aisle
-Bring own PA?
-Bring a mult-box (one input, multiple mic inputs
-Placement of reporters>position bradcast (cameras)
