Test Bank for Consumer Behavior Buying Having Being 13th Edition Michael Solomon, Chapters 1 - 14

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Edition Solomon


Consumer Behavior, 13e (Solomon)
Chapter 2 Consumer and Social Well-Being

1) Which act makes it illegal for American executives to bribe foreigners to gain business?
A) Lanham Act
B) Foreign Corrupt Practices Act
C) Patriot Act
D) Robinson-Patman Act
Answer: B
Diff: 1
LO: 2.1: Ethical business is good business.
AACSB: Application of knowledge

2) Rules of conduct that guide actions in the marketplace are called .
A) social obligation
B) social responsibility
C) business ethics
D) social awareness
Answer: C
Diff: 1
LO: 2.1: Ethical business is good business.
AACSB: Ethical understanding and reasoning

3) The importance people attach to worldly possessions is called .
A) ego products
B) materialism
C) needs
D) wants
Answer: B
Diff: 1
LO: 2.1: Ethical business is good business.
AACSB: Application of knowledge

4) Though the Organization for Economic Cooperation and Development (OECD) outlaws
bribery in business practices, it is still common in .
A) Japan
B) Mexico
C) Germany
D) All of the above
Answer: D
Diff: 1
LO: 2.1: Ethical business is good business.
AACSB: Ethical understanding and reasoning




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Solomon n




5) The U.S. government is trying toencourage businesses and consumers toselect green cleaning
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products, which of the following are examples of company's pursuing such products?
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A) Arm & Hammer n n




B) Unilever
C) Nestle
D) SCJohnson&Co. n n n




Answer: D n




Diff: 3 n




LO: 2.1:Ethical businessis goodbusiness. AACSB:
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nApplication of knowledge n n




6) Business ethics are rules ofconduct published by theBetter Business Bureau that guide
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actions in the marketplace.
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Answer: FALSE n




Diff: 2
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LO: 2.1: Ethical business is good business.
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AACSB: Ethicalunderstanding andreasoning
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7) Products meet existing needs, andmarketing activities onlyhelpto communicatetheir
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availability.
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Answer: TRUE n




Diff: 1
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LO: 2.1: Ethical business is good business.
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AACSB: Ethicalunderstanding andreasoning
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8) Advertising is a service for which consumers are willing to pay because the information it
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provides reduces their search time.
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Answer: TRUE n




Diff: 1
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LO: 2.1:Ethical businessis goodbusiness. AACSB:
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nApplication of knowledge n n




9) What is the role of a product and how does it relate to marketing activities?
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Answer: Products meet existing needs, and marketing activities only help tocommunicate their
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availability. The economics of information perspective regards advertising as an important source
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of consumer information learning. This view emphasizes the economic cost of the time we spend to
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search for products. Accordingly, advertising is a service for which consumers are willing to pay
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because the information it provides reduces their search time.
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Diff: 2 n




LO: 2.1:Ethical businessis goodbusiness. AACSB:
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nApplication of knowledge n n




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Solomon n




10) If you are unhappy with a product or service, what are your three possible courses of action?
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Answer: You may use a voice response, private response, or third-party response. The voice
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response is the best for the marketer because it enables a correction to the problem.
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Diff: 1 n




LO: 2.1:Ethical businessis goodbusiness. AACSB:
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nApplication of knowledge n n




11) Explain why advertising is necessary. n n n n




Answer: Advertising helps tocommunicateproducts' availability and usefulness. Diff: 3
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LO: 2.1:Ethical businessis goodbusiness. AACSB:
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nApplication of knowledge n n




12) When consumers are unhappy with aproduct, they boycott the product and/or store and
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express dissatisfaction to friends. This is called a
n n response. n n n n n n n




A) private
B) third-party
C) voice
D) public
Answer: A
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Diff: 1
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LO: 2.2: Marketers have an obligation to provide safe and functional products as part of their business
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activities.
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AACSB: Application of knowledge n n n




13) When consumers are unhappy with aproduct, they may file acomplaint in the form of legal
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action, Better Business Bureau complaint, or publishing a negative review. This is called a
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response.
A) private
B) third-party
C) voice
D) complaint
Answer: B
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Diff: 1
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LO: 2.2: Marketers have an obligation to provide safe and functional products as part of their business
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activities.
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AACSB: Application of knowledge n n n




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