CRCM EXAM UPDATED ACTUAL Exam
Questions and CORRECT Answers
IMC - CORRECT ANSWER - integrated marketing communications
What Kind of IMC ? - CORRECT ANSWER - Advertising, Direct Marketing, interactive
Marketing, sales promotion, pr, personal selling
What different between pr and publicity? - CORRECT ANSWER - Narrow and broader
PR for company
Publicity for a product
IMC strategy planning - CORRECT ANSWER - Customer analysis
What clients need
Market research
Product positioning
promotional ideas - CORRECT ANSWER - Develop main message
Determine awareness of the IMC
Design promotion message
Media seclection - CORRECT ANSWER - Analyse for space and time in the media to
deliver client advertising message
Design media plan with cost-effective budget
SWOT - CORRECT ANSWER - strengths, weaknesses, opportunities, threats
, Definition of consumer behaviour - CORRECT ANSWER - The process and activities that
people searching, selecting, purchase, using evaluation and disposing the product and services to
satisfying their need and wishes
dimension of market segmentation - CORRECT ANSWER - Geographic
Demographic
Psychographic
Behaviouristic
Benefit
Market research methods - CORRECT ANSWER - focus groups, surveys, interviews
5 stage consumer buying decision process - CORRECT ANSWER - Stage 1: Problem
recognition
Stage 2: Information search
Stage 3: Alternative Evaluation
Stage 4: Purchase decesion
Stage 5: post purchase evaluation
6 tool for coco Sumer understand and assess adv effect - CORRECT ANSWER -
Perception (through five sense)
Cognition (get brand information by adv)
Association (represent brand image )
Persuasion
Behaviour (try to trigger immediate action)
Affective/ emotional responses
Communications objectives - CORRECT ANSWER - Cognitive (thing about brand
information)
Questions and CORRECT Answers
IMC - CORRECT ANSWER - integrated marketing communications
What Kind of IMC ? - CORRECT ANSWER - Advertising, Direct Marketing, interactive
Marketing, sales promotion, pr, personal selling
What different between pr and publicity? - CORRECT ANSWER - Narrow and broader
PR for company
Publicity for a product
IMC strategy planning - CORRECT ANSWER - Customer analysis
What clients need
Market research
Product positioning
promotional ideas - CORRECT ANSWER - Develop main message
Determine awareness of the IMC
Design promotion message
Media seclection - CORRECT ANSWER - Analyse for space and time in the media to
deliver client advertising message
Design media plan with cost-effective budget
SWOT - CORRECT ANSWER - strengths, weaknesses, opportunities, threats
, Definition of consumer behaviour - CORRECT ANSWER - The process and activities that
people searching, selecting, purchase, using evaluation and disposing the product and services to
satisfying their need and wishes
dimension of market segmentation - CORRECT ANSWER - Geographic
Demographic
Psychographic
Behaviouristic
Benefit
Market research methods - CORRECT ANSWER - focus groups, surveys, interviews
5 stage consumer buying decision process - CORRECT ANSWER - Stage 1: Problem
recognition
Stage 2: Information search
Stage 3: Alternative Evaluation
Stage 4: Purchase decesion
Stage 5: post purchase evaluation
6 tool for coco Sumer understand and assess adv effect - CORRECT ANSWER -
Perception (through five sense)
Cognition (get brand information by adv)
Association (represent brand image )
Persuasion
Behaviour (try to trigger immediate action)
Affective/ emotional responses
Communications objectives - CORRECT ANSWER - Cognitive (thing about brand
information)
