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ISM3004 Exam 1 (Scavenger Hunt 1-3) with complete solution

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ISM3004 Exam 1 (Scavenger Hunt 1-3) with complete solution

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ISM3004
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Uploaded on
August 9, 2025
Number of pages
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Written in
2025/2026
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ISM3004 Exam 1 (Scavenger Hunt 1-3) with
complete solution
Briefly explain four key factors causing these disruptions:

Moore's Law

...and who is the tech pioneer who proposed Moore's Law? - -The observation
that computing power roughly doubles every two years at the same price

Gordan Moore (Intel co-founder)

-Briefly explain four key factors causing these disruptions:

Moore's Law

Be able to explain what Moore's Law says. - -Every 2 years, the abilities of
our electronic devices will double while staying at approximately the same
price as time goes on
This also means that a device that has a constant amount of abilities or
power will be twice as cheap every 2 years

-Briefly explain four key factors causing these disruptions:

Moore's Law

Some products only need a small amount of computing power. How does
Moore's Law make these products more affordable over time? - -Cost for CPU
has become cheaper and cheaper over the years.

-Briefly explain four key factors causing these disruptions:

Social Media

Be able to use one of the statistics about business of social media from the
lecture to explain why over 140 million businesses regularly use Facebook to
communicate with their customers. - -The population of people using
facebook is 2.4 billion - Facebook in size is just behind China and India

Users share their purchases, domino effect (55%)

Relationships/Divorces

Generates about twice the leads as shows, telemarketing, mail

,-Briefly explain four key factors causing these disruptions:

Mobile

What is the tipping point and why is this important? - -Billions of people use
phones for social media

$3.2 trillion in mobile transactions

Online retailers make more money from mobile sales than from traditional
devices like laptops and desktops

70% use smartphones

50% of Google searches are done on a mobile device

Mobile commerce became a better alternative than PCs and laptops
- Mobile commerce is at its tipping point

-Briefly explain four key factors causing these disruptions:

Globalization

What is reverse innovation? - -Global companies are turning to reverse
innovation - create first for emerging markets, then roll out to developed
markets.

When companies initially develop products for niche or underdeveloped
markets,and then expand them into their original or home markets. Part of
globalization

-Briefly explain four key factors causing these disruptions:

Globalization

What is the impact of mobile phone use in developing countries? - -More
likely to have mobile access than safe drinking water/electricity

Developing countries - "10 additional mobile phones per 100 people grows
GDP by 0.8%"

Drives strong economic growth

-Be able to briefly describe the elements of the Hype Cycle:

The Curve itself - -Innovation Trigger: early media attention and hype

, Peak of Inflated
Expectations: more adoption, expectations begin to exceed reality,
expectations drive stock higher than realistic value

Trough of Disillusionment: reality happens, impatience, consolidation
(companies bought out or merged)

Slope of Enlightenment: early adopters have learned, more realistic
views/expectations

Plateau of Productivity: proven benefits, everyone's using it, broader
adoption, maturity

-Be able to briefly describe the elements of the Hype Cycle:

Innovation Trigger - -early media attention and hype

-Be able to briefly describe the elements of the Hype Cycle:

Peak of Inflated Expectations - -more adoption, expectations begin to exceed
reality, expectations drive stock higher than realistic value

-Be able to briefly describe the elements of the Hype Cycle:

Trough of Disillusionment - -reality happens, impatience, consolidation
(companies bought out or merged)

-Be able to briefly describe the elements of the Hype Cycle:

Slope of Enlightenment - -early adopters have learned, more realistic
views/expectations

-Be able to briefly describe the elements of the Hype Cycle:

Plateau of Productivity - -proven benefits, everyone's using it, broader
adoption, maturity

-Time to mainstream adoption - -10 years

-Range of Impact - Transformational, High, Moderate and Low.

Transformational Impact - -Includes new ways of doing business. Includes
major shifts in the industry

-Range of Impact - Transformational, High, Moderate and Low.

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