MKT 3600 EXAM 2 2025 QUESTIONS AND ANSWERS

MKT 3600 EXAM 2 2025 QUESTIONS AND
ANSWERS


A company analyzing the changes in its stock price throughout a quarter is using a ________ for
data visualization.
ranking method
correlation method
part-to-whole relationship

time series relationship - ANS time series relationship


A sales manager that lines up the names of salespeople based on their performance, from the
highest to lowest, is using the ________ method to visualize data.
rankings
frequency distribution
time series

correlation - ANS rankings


A courier company computes the variance (difference) between its actual delivery dates and
the originally projected delivery dates. This is an example of the ________ technique of data
visualization.
time series
nominal comparison
deviation analysis

part-to-whole - ANS deviation analysis


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, The design principle of ________ refers to the size of each object in the visualization.
unity
variety
rhythm

proportion - ANS proportion


A company that lines up its 15 products in the order of their sales revenue is using the
________ method to visualize data.
time series
frequency distribution
rankings

correlation - ANS rankings


FedEx recently announced that Amazon made up less than 1.3 percent of the company's total
revenue in 2018. This is an example of a ________ data relationship.
descending
part-to-whole
qualitative

correlation - ANS part-to-whole


In the context of the design element of color, ________ is a measure of the intensity or dullness
of a color.
value
saturation
hue

brightness - ANS saturation


In the context of the design element of color, perceptions of red are associated with ________.

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