SMPS CPSM Exam Newest Exam | All Questions
and Correct Answers | Graded A+ | Verified
Answers | Latest Version | Just Released
When using copyrighted material for advertising purposes, it is most important
to:
a. use the material only once
b. credit the copyright holder
c. define in writing the extents of the rights
d. limit the distribution of copyrighted work ---------CORRECT ANSWER----------------
-define in writing the extents of the rights
The most important factor in successful advertising is:
a. determing the correct number of ad placements
b. selecting the appropriate media
c. working with a competent agency
d. developing a compelling message ---------CORRECT ANSWER-----------------
selecting the appropriate media
The four commonly descibed organizational structres are entrepreneurial,
functional, matrix and:
a. participative
b. pyramid
,c. divisional
d. vertical ---------CORRECT ANSWER-----------------divisional
The first step in developing an automated marketing information system is:
a. conduct an internal audit of marketing needs
b. track sales performance
c. define database fields
d. identify who will have access ---------CORRECT ANSWER-----------------conduct an
internal audit of marketing needs
To build a firm that is reliable, credible, trustworthy and responsible, which of the
following steps would be most critical?
a. including updates on ethical issues in all management reports
b. publicizing the firm's philosophy and intent, both internally and externally
c. incorporating ethical behavior into the firm's mission statement
d. monitoring staff and holding them accountable ---------CORRECT ANSWER--------
---------Monitoring staff and holding them accountable
In a multi office professional services firm, teamwork can best be enhanced by:
a. clarifying management expectations
b. building ongoing personal relationships
c. sharing common software platforms
,d. communicating the firm's goals and mission ---------CORRECT ANSWER-------------
----building ongoing personal relationships
What is the proper formula used to determine the net multiplier?
a. revenue divided by direct labor
b. charge out rate divided by hourly rate
c. overhead costs divided by direct labor
d. total direct labor divided by total labor ---------CORRECT ANSWER-----------------
revenue divided by total labor
In training technical staff to become effective account managers, which of the
following is most important for them to know?
a. project fit in the overall marketing plan
b. firm's hit rate ratio by project type
c. cost of pursuing the project
d. measuring market success ---------CORRECT ANSWER-----------------measuring
marketing success
The marketing plan sequence development should be
a. strengths, weaknesses, opportunities, threats, financial
b. markets, structure, costs, policies, goals, desires
c. opportunities, threats, financial, review
, d. goals, strategies, action plan, schedule, budget ---------CORRECT ANSWER---------
--------goals, strategies, action plan, schedule, budget
A firm's long term success will be most often developed through:
a. customer satisfaction plan
b. marketing plan
c. strategic plan
d. business development plan ---------CORRECT ANSWER-----------------strategic plan
The figure that most accurately reflects the effectiveness of a company's
marketing efforts:
a. external rate of return
b. marketing costs vs. revenue gained
c. revenues per employee
d. hit rate of proposals ---------CORRECT ANSWER-----------------marketing costs vs.
revenue gained
A marketing plan should be built within the framework of the strategic plan
because:
a. it translates company vision into everyday activities of marketing
b. most strategic plans fail to include an evaluation of competition
c. most strategic plans fail to include an assessment of current market conditions
and Correct Answers | Graded A+ | Verified
Answers | Latest Version | Just Released
When using copyrighted material for advertising purposes, it is most important
to:
a. use the material only once
b. credit the copyright holder
c. define in writing the extents of the rights
d. limit the distribution of copyrighted work ---------CORRECT ANSWER----------------
-define in writing the extents of the rights
The most important factor in successful advertising is:
a. determing the correct number of ad placements
b. selecting the appropriate media
c. working with a competent agency
d. developing a compelling message ---------CORRECT ANSWER-----------------
selecting the appropriate media
The four commonly descibed organizational structres are entrepreneurial,
functional, matrix and:
a. participative
b. pyramid
,c. divisional
d. vertical ---------CORRECT ANSWER-----------------divisional
The first step in developing an automated marketing information system is:
a. conduct an internal audit of marketing needs
b. track sales performance
c. define database fields
d. identify who will have access ---------CORRECT ANSWER-----------------conduct an
internal audit of marketing needs
To build a firm that is reliable, credible, trustworthy and responsible, which of the
following steps would be most critical?
a. including updates on ethical issues in all management reports
b. publicizing the firm's philosophy and intent, both internally and externally
c. incorporating ethical behavior into the firm's mission statement
d. monitoring staff and holding them accountable ---------CORRECT ANSWER--------
---------Monitoring staff and holding them accountable
In a multi office professional services firm, teamwork can best be enhanced by:
a. clarifying management expectations
b. building ongoing personal relationships
c. sharing common software platforms
,d. communicating the firm's goals and mission ---------CORRECT ANSWER-------------
----building ongoing personal relationships
What is the proper formula used to determine the net multiplier?
a. revenue divided by direct labor
b. charge out rate divided by hourly rate
c. overhead costs divided by direct labor
d. total direct labor divided by total labor ---------CORRECT ANSWER-----------------
revenue divided by total labor
In training technical staff to become effective account managers, which of the
following is most important for them to know?
a. project fit in the overall marketing plan
b. firm's hit rate ratio by project type
c. cost of pursuing the project
d. measuring market success ---------CORRECT ANSWER-----------------measuring
marketing success
The marketing plan sequence development should be
a. strengths, weaknesses, opportunities, threats, financial
b. markets, structure, costs, policies, goals, desires
c. opportunities, threats, financial, review
, d. goals, strategies, action plan, schedule, budget ---------CORRECT ANSWER---------
--------goals, strategies, action plan, schedule, budget
A firm's long term success will be most often developed through:
a. customer satisfaction plan
b. marketing plan
c. strategic plan
d. business development plan ---------CORRECT ANSWER-----------------strategic plan
The figure that most accurately reflects the effectiveness of a company's
marketing efforts:
a. external rate of return
b. marketing costs vs. revenue gained
c. revenues per employee
d. hit rate of proposals ---------CORRECT ANSWER-----------------marketing costs vs.
revenue gained
A marketing plan should be built within the framework of the strategic plan
because:
a. it translates company vision into everyday activities of marketing
b. most strategic plans fail to include an evaluation of competition
c. most strategic plans fail to include an assessment of current market conditions
