HTH 351 CH 8: Social Marketing questions with
accurate answers
___ ___ implies the transfer or transaction of something valuable
between two individuals or groups Ans✓✓✓ exchange theory
___ must outweigh the ___ for making the behavior change in the
exchange theory Ans✓✓✓ benefits, costs
5 or more servings of fruits and vegetables per day and seat belt laws are
examples of which social marketing construct? Ans✓✓✓ policy
A key construct of social marketing: Amount of money available at
one's disposal for the campaign Ans✓✓✓ purse strings
A key construct of social marketing: Behavior or offering that is
intended for the target audience to adopt Ans✓✓✓ product
A key construct of social marketing: Creating the environmental
supports in order to sustain the behavior change Ans✓✓✓ policy
A key construct of social marketing: Distribution channels, where or
how customers will get product Ans✓✓✓ place
, A key construct of social marketing: Establishing collaboration with
multiple partners who will work on the same issue Ans✓✓✓
partnership
A key construct of social marketing: Mechanism by which one gets the
message across to the target audience Ans✓✓✓ promotion
A key construct of social marketing: Primary and secondary audiences
involved in the program Ans✓✓✓ publics
A key construct of social marketing: Tangible and intangible things that
the target audience has to give up in order to adopt the new idea
Ans✓✓✓ price
Coalition comprised of different organizations is an example of which
social marketing construct? Ans✓✓✓ partnership
Commercial marketing is usually done in the ___ ___, while social
marketing is done from a variety of sources Ans✓✓✓ private sector
Condoms, mammography, and stress management are examples of
which key social marketing construct? Ans✓✓✓ product
Contest, PSA, and health fair are examples of which social marketing
construct? Ans✓✓✓ promotion
accurate answers
___ ___ implies the transfer or transaction of something valuable
between two individuals or groups Ans✓✓✓ exchange theory
___ must outweigh the ___ for making the behavior change in the
exchange theory Ans✓✓✓ benefits, costs
5 or more servings of fruits and vegetables per day and seat belt laws are
examples of which social marketing construct? Ans✓✓✓ policy
A key construct of social marketing: Amount of money available at
one's disposal for the campaign Ans✓✓✓ purse strings
A key construct of social marketing: Behavior or offering that is
intended for the target audience to adopt Ans✓✓✓ product
A key construct of social marketing: Creating the environmental
supports in order to sustain the behavior change Ans✓✓✓ policy
A key construct of social marketing: Distribution channels, where or
how customers will get product Ans✓✓✓ place
, A key construct of social marketing: Establishing collaboration with
multiple partners who will work on the same issue Ans✓✓✓
partnership
A key construct of social marketing: Mechanism by which one gets the
message across to the target audience Ans✓✓✓ promotion
A key construct of social marketing: Primary and secondary audiences
involved in the program Ans✓✓✓ publics
A key construct of social marketing: Tangible and intangible things that
the target audience has to give up in order to adopt the new idea
Ans✓✓✓ price
Coalition comprised of different organizations is an example of which
social marketing construct? Ans✓✓✓ partnership
Commercial marketing is usually done in the ___ ___, while social
marketing is done from a variety of sources Ans✓✓✓ private sector
Condoms, mammography, and stress management are examples of
which key social marketing construct? Ans✓✓✓ product
Contest, PSA, and health fair are examples of which social marketing
construct? Ans✓✓✓ promotion
