MAR1011 Chapter 2 questions and answers
with solutions 2025/2026
Strategic plans focus on organizational objectives that will typically
affect a firm for the ______. - ANSWER - Long term.
Strategic plans are intended to provide long-term direction.
Supervisory management is most often responsible for tasks related to
what type of organizational planning effort? - ANSWER - Operational.
Supervisory managers, such as sales managers or marketing research
directors, tend to focus on operational planning. This type of planning is
focused on their own business units and has a relatively short-term time
horizon.
The advertising director of a firm is engaged in tactical planning. One of
their likely areas of responsibility is: - ANSWER - Preparing short-term
plans for their business unit.
Tactical planning guides the implementation of activities specified in the
strategic plan. Its focus is narrower and shorter term than strategic
planning.
Procter & Gamble acquired Gillette, the well-known maker of shaving
products, partly to broaden the appeal of P&G brands to men. This
decision was the result of _______ planning. - ANSWER - Strategic.
, This was long-term strategic decision affecting the fundamental
strategies and companywide objectives of Procter & Gamble.
Which of the following is TRUE regarding a firm's strengths? - ANSWER -
A strength reflects a capability within the company.
A strength reflects a capability within the company and may lead to a
competitive advantage.
_____ included in the marketing plan identify outcome measures to
determine if the company's activities are accomplishing the marketing
objective. - ANSWER - Key performance Indicators.
Key performance indicators are qualifiable outcome measures to provide
objective data. They are used to evaluate if the company's activities are
accomplishing the marketing objective.
Which of the following is TRUE regarding marketing plans? - ANSWER - A
marketing plan should be flexible.
A marketing plan should be flexible and allow management to re -
evaluate and redirect efforts in response to changing environmental
factors or inability to achieve the objectives.
Which of the following is NOT one of the competitive force identified by
strategist Micheal E. Porter? - ANSWER - Threat of economic disruption.
The five forces include threat of new competitors, supplier power, buyer
power, threat of substitutes, and competitive rivalry.
with solutions 2025/2026
Strategic plans focus on organizational objectives that will typically
affect a firm for the ______. - ANSWER - Long term.
Strategic plans are intended to provide long-term direction.
Supervisory management is most often responsible for tasks related to
what type of organizational planning effort? - ANSWER - Operational.
Supervisory managers, such as sales managers or marketing research
directors, tend to focus on operational planning. This type of planning is
focused on their own business units and has a relatively short-term time
horizon.
The advertising director of a firm is engaged in tactical planning. One of
their likely areas of responsibility is: - ANSWER - Preparing short-term
plans for their business unit.
Tactical planning guides the implementation of activities specified in the
strategic plan. Its focus is narrower and shorter term than strategic
planning.
Procter & Gamble acquired Gillette, the well-known maker of shaving
products, partly to broaden the appeal of P&G brands to men. This
decision was the result of _______ planning. - ANSWER - Strategic.
, This was long-term strategic decision affecting the fundamental
strategies and companywide objectives of Procter & Gamble.
Which of the following is TRUE regarding a firm's strengths? - ANSWER -
A strength reflects a capability within the company.
A strength reflects a capability within the company and may lead to a
competitive advantage.
_____ included in the marketing plan identify outcome measures to
determine if the company's activities are accomplishing the marketing
objective. - ANSWER - Key performance Indicators.
Key performance indicators are qualifiable outcome measures to provide
objective data. They are used to evaluate if the company's activities are
accomplishing the marketing objective.
Which of the following is TRUE regarding marketing plans? - ANSWER - A
marketing plan should be flexible.
A marketing plan should be flexible and allow management to re -
evaluate and redirect efforts in response to changing environmental
factors or inability to achieve the objectives.
Which of the following is NOT one of the competitive force identified by
strategist Micheal E. Porter? - ANSWER - Threat of economic disruption.
The five forces include threat of new competitors, supplier power, buyer
power, threat of substitutes, and competitive rivalry.
