WGU D174 UNIT QUESTIONS AND ANSWERS
A consulting service has many clients and a variety of products. It does not offer the
same services to each of ts customers because the company believes each customer
has different needs. What post marketing concert is the focus of this company? -
Answers - One-to-one Orientation
A leading manufacturer of sports drinks misrepresents the nutritional information to hide
the high sugar content. Which part of the marketing mix should the manufacturer
address to support more ethical practices? - Answers - Product
A bank offers customers a 50$ gift card every time they refer a friend who opens a
checking account. Which marketing concept is this bank practicing? - Answers -
Promotion
A hotel company launched a new mobile app that enables its guests to avoid wasting
time in line and pick up their keys and go directly to their rooms which features a luxury
mattress and a large screen tv. What elements of the marketing mix is the hotel
company focusing on? - Answers - Physical evidence and process
What is true about stars on the BCG matrix? - Answers - high, high
A robotics company developed a robot that cooks hamburgers and works in commercial
kitchens alongside human chefs. The robot ensures that the meat is cooked, the cheese
is placed on top pf the burger at the right time, and the grill is cleaned when the burgers
are finished. What primary chain value does this represent? - Answers - Operations
An organic dairy company's marketing plan started the company seeks to target an
older customer base. Which Plannning level has this statement been written? -
Answers - Strategic
What type of marketing utility is demonstrated by a computer manufacturer offering
customers a wide range of tablet products? - Answers - Form
A beverage manufacturer with a small share of market cuts prices on all products by
15%. Which of Porter's five forces is this an example of? - Answers - Competition of
the industry
A drug store has shifted its position from a retailer to a services based company. It now
offers its customers the ability to pick up prescriptions through a drive through, This
convent pick up feature has attracted new customers and generated more revenue.
What element of the marketing mix impacts this strategy? - Answers - Place
The defenition of marketing has evolved with changes and advancement in the external
forces on business, What statement best represents the definition of marketing? -
A consulting service has many clients and a variety of products. It does not offer the
same services to each of ts customers because the company believes each customer
has different needs. What post marketing concert is the focus of this company? -
Answers - One-to-one Orientation
A leading manufacturer of sports drinks misrepresents the nutritional information to hide
the high sugar content. Which part of the marketing mix should the manufacturer
address to support more ethical practices? - Answers - Product
A bank offers customers a 50$ gift card every time they refer a friend who opens a
checking account. Which marketing concept is this bank practicing? - Answers -
Promotion
A hotel company launched a new mobile app that enables its guests to avoid wasting
time in line and pick up their keys and go directly to their rooms which features a luxury
mattress and a large screen tv. What elements of the marketing mix is the hotel
company focusing on? - Answers - Physical evidence and process
What is true about stars on the BCG matrix? - Answers - high, high
A robotics company developed a robot that cooks hamburgers and works in commercial
kitchens alongside human chefs. The robot ensures that the meat is cooked, the cheese
is placed on top pf the burger at the right time, and the grill is cleaned when the burgers
are finished. What primary chain value does this represent? - Answers - Operations
An organic dairy company's marketing plan started the company seeks to target an
older customer base. Which Plannning level has this statement been written? -
Answers - Strategic
What type of marketing utility is demonstrated by a computer manufacturer offering
customers a wide range of tablet products? - Answers - Form
A beverage manufacturer with a small share of market cuts prices on all products by
15%. Which of Porter's five forces is this an example of? - Answers - Competition of
the industry
A drug store has shifted its position from a retailer to a services based company. It now
offers its customers the ability to pick up prescriptions through a drive through, This
convent pick up feature has attracted new customers and generated more revenue.
What element of the marketing mix impacts this strategy? - Answers - Place
The defenition of marketing has evolved with changes and advancement in the external
forces on business, What statement best represents the definition of marketing? -
