WGU D174 FINAL QUESTIONS AND ANSWERS
What is one of the key areas of expansion of NAFTA included in the USMCA? -
Answers - Exchange rates
A company that develops innovative products is looking to expand internationally. It is
willing to embrace the highest level of risk in return for the associated high financial
returns.
Which market entry strategy should the company use? - Answers - Direct foreign
investment
A soft drink company sells its syrup to a foreign subsidiary so it can offer a consistent
global product. The pricing scheme for the product in each country is dependent on
local labor policies.Which global pricing approach is the company using to enter this
market? - Answers - Cost based
An electric vehicle manufacturer wants to promote a newly developed energy-saving
technology feature that has been added to its vehicles. The company wants to market
this feature and achieve a high advertising return on investment (ROI) by targeting
environmentally conscious consumers who are most likely to purchase a vehicle with
this feature.Which target market level is the company focusing on? - Answers -
Primary
40
Which two goods are categorized as intangible and nondurable?Choose 2 answers. -
Answers - radio program & concert
A consumer has been snowboarding for many years and consistently uses new
products on the market. The consumer is willing to pay premium prices for the best
snowboarding products but doesn't want to be a beta tester. The consumer prefers to
have a true final product.Which product adoption process group is this consumer in? -
Answers - Early adopters
Which step in the service-profit chain is directly before employee retention and
productivity? - Answers - Employee satisfaction
Which step in the service-profit chain is directly after customer satisfaction? - Answers
- Customer loyalty
A realty company posts all of its residential offerings online, including interior and
exterior pictures of the properties. The realtor takes this step so that potential customers
can see if the property will meet their needs.Which service attribute do these actions
represent? - Answers - Search
What is one of the key areas of expansion of NAFTA included in the USMCA? -
Answers - Exchange rates
A company that develops innovative products is looking to expand internationally. It is
willing to embrace the highest level of risk in return for the associated high financial
returns.
Which market entry strategy should the company use? - Answers - Direct foreign
investment
A soft drink company sells its syrup to a foreign subsidiary so it can offer a consistent
global product. The pricing scheme for the product in each country is dependent on
local labor policies.Which global pricing approach is the company using to enter this
market? - Answers - Cost based
An electric vehicle manufacturer wants to promote a newly developed energy-saving
technology feature that has been added to its vehicles. The company wants to market
this feature and achieve a high advertising return on investment (ROI) by targeting
environmentally conscious consumers who are most likely to purchase a vehicle with
this feature.Which target market level is the company focusing on? - Answers -
Primary
40
Which two goods are categorized as intangible and nondurable?Choose 2 answers. -
Answers - radio program & concert
A consumer has been snowboarding for many years and consistently uses new
products on the market. The consumer is willing to pay premium prices for the best
snowboarding products but doesn't want to be a beta tester. The consumer prefers to
have a true final product.Which product adoption process group is this consumer in? -
Answers - Early adopters
Which step in the service-profit chain is directly before employee retention and
productivity? - Answers - Employee satisfaction
Which step in the service-profit chain is directly after customer satisfaction? - Answers
- Customer loyalty
A realty company posts all of its residential offerings online, including interior and
exterior pictures of the properties. The realtor takes this step so that potential customers
can see if the property will meet their needs.Which service attribute do these actions
represent? - Answers - Search
