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Sport Communication – Test 1 Solved – Complete Answer Key on Media History, SSCM Model, and Industry Structure

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This document presents a fully solved version of Test 1 for a Sport Communication course, covering foundational knowledge of the global and U.S. sports industry, the Strategic Sport Communication Model (SSCM), the history of sports media, key organizations (NCAA, NFL), and communication theory. It includes a mix of multiple-choice, true/false, and short-answer responses. Designed for early-semester exam prep, the material integrates historical context, terminology, and real-world examples. Keywords: SSCM model sport industry size Golden Age of Radio sports media convergence NCAA revenue television rights deals material manifestation mass media in sport intrapersonal communication communication channel corporate media consolidation interpersonal communication Bill Simmons Monday Night Football sport journalism parasocial interaction Olympic media coverage Plunkett Research foreign language in sport media writing skills in sport communication

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Institution
Sport Communication
Course
Sport Communication

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Sport Communication Test 1- Solved
$1.3 billion (trillion) - ANSWER-In 2016, Plunkett Research estimated the size of the
annual global sport industry at
a. 275 million
b. 660 million
c. 1.3 billion
d. 56.7 billion

$540 million (trillion) - ANSWER-In 2016, Plunkett Research estimated the size of the
annual sport industry in the United States at
a. 4 million
b. 150 million
c. 300 million
d. 540 million

10% - ANSWER-According to the US Bureau of Labor Statistics, career opportunities in
sport are projected to increase by nearly ____ percent between 2016 and 2026?

1930s - ANSWER-The Golden Age of Radio in the US began in the...
a. 1920s
b. 1930s
c. 1940s
d. 1960s

1950s - ANSWER-By the late ______, sporting events were a vital part of network TV in
the US and were also important for sport leagues' financial stability
a. 1930s
b. 1940s
c. 1950s
d. 1960s

24 billion - ANSWER-The deal of the NBA signed with ESPN and Turner for rights to
televise its games was worth how much money (USD) for the combined nine years?
a. 24 million
b. 240 million
c. 2.4 billion
d. 24 billion

Associated Press - ANSWER-Which major wire service covers the most sporting events
in the United States?
a. Associated Press
b. Gallup
c. Reuters
d. United Press International

, Big Ten Conference - ANSWER-Of the 21 university athletic programs that earned at
least $125 million in revenue during the 2016-17 academic year, 16 of those schools
completed in two conferences: the Southeastern Conference (SEC) and the ___
a. Atlantic Coast Conference
b. Big 12 Conference
c. Big Ten Conference
d. PAC-12 Conference

Bill Simmons - ANSWER-Prior to being fired by the ESPN in 2015, what new-age sport
media professional founded Grantland and helped build up the ESPN 30 for 30 sport
documentaries?
a. Mitch Albon
b. Mike Lupica
c. Bill Simmons
d. Jason Whitlock

boxing - ANSWER-The first newspaper sport story published in the United States in
1733 focused on which sport?
a. baseball
b. boxing
c. horse racing
d. tennis

communication channel - ANSWER-The medium through which communication takes
place in or through sport is known as
a. communication channel
b. context
c. procedure
d. process

context - ANSWER-It is impossible to analyze sport communication without examining
the levels of communication involved and the
a. context
b. gestures
c. process
d. test only

false - ANSWER-Sport communication can be conceptualized as the process of
producing and delivering messages to a massive group of media consumers but never
to an audience of just one person.
a. true
b. false

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Institution
Sport Communication
Course
Sport Communication

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Uploaded on
July 29, 2025
Number of pages
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Written in
2024/2025
Type
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