Communication in Sport Mid-Term
Exam Rated A+
A coach nodding when a player asks if she should foul an opponent is an example of
the nonverbal form of communication known as kinesics.
a. True b. False - ANSWER-a. True
A convergence of job roles and a variety of skills are now required for many 21st
century sport communication jobs, with many jobs also emphasizing the production of
content for the Internet and social media.
a. True b. False - ANSWER-a. True
A high school football coach who regularly yells at his players and barks orders at his
assistant coach is exhibiting what type of communication style?
a. autocratic b. consultative c. laissez-faire d. participative - ANSWER-a. Autocratic
According to research cited in the text, both newspaper sports editors and television
sports directors were most likely to rank which of the following skills as the number one
skill needed for a career in either media?
a. knowledge of sports b. public speaking skills
c. networking d. writing - ANSWER-b. public speaking skills
All forms of entertainment and commerce have moved-at least in part-to the web and
mobile
technologies, but media and information have yet to do so.
a. True b. False - ANSWER-b. False
An example of an informal network in an organization would be a group of employees
assigned by the director to examine how the organization can reduce expenses.
a. True b. False - ANSWER-b. False
Define and describe the term muckrakers. - ANSWER-It's a name given to USA
Journalists and other writers who exposed corruption in politics and business in the
early 20th century
Define and list three of the duties of a media buyer. - ANSWER-media investment,
media plans, creating and monitoring schedules
Define and provide an example of media gatekeepers in the SSCM process. -
ANSWER-A gatekeeper is an editor who selected the news stories for newspapers EX:
sport editors
Define and provide an example of the convergence of the mass media in modern sport
communication. - ANSWER-
, Define sport communication. - ANSWER-Sport communication is a process by which
people in sport create meaning through interactions
Describe in detail the various components of one of the sport industry segmentation
models cited and detailed in the text. - ANSWER-
From 1950 to 1970, sport print journalists modified their style and content to compete
with and account for the new medium of?
a. Internet b. magazines c. radio d. television - ANSWER-d. television
Hand signals relayed from a quarterback to his wide receivers when playing a road
game in front of a loud crowd serve as a ______ of verbal communication.
a. complement b. modifier c. regulator d. substitute - ANSWER-d. Substitute
In 1951, Henry Ford created the weekly magazine Sports Illustrated.
a. True b. False - ANSWER-b. False
In 2014, Plunkett Research estimated the annual global sports industry at? a. $247
million b. $856 million c. $1.5 billion d. $10.7 billion - ANSWER-C- 1.5 Billion
In 2014, what Real Madrid soccer star had both more Facebook fans and Twitter
followers than any other athlete in the world?
a. LeBron James b. Lionel Messi c. Cristiano Ronaldo
d. Abby Wambach - ANSWER-c. Cristiano Ronaldo
In preparing for a job interview, your very first step should be to determine your exact
salary demands.
a. True b. False - ANSWER-b. False
In sport communication, there are senders (communicators) and ________ (audience).
a. communicators b. context c. recipients d. servers - ANSWER-c. recipients
In, 2014 Plunkett Research estimated the annual sport industry in the United States at?
a. $86 million b. $153 million c. $300 million d. $485 million - ANSWER-D- 485 Million
It is essential that members of a sport organization have a common purpose or
objective, but they do not have to be willing to contribute and cooperate together.
a. True b. False - ANSWER-b. False
It is impossible to analyze sport communication without examining the levels of
communication involved and
a. context b. gestures c. process d. text only - ANSWER-a. context
Learning at least one foreign language would be beneficial toward a high-level career in
sport communication, with long-time tennis journalist Bud Collins specifically
Exam Rated A+
A coach nodding when a player asks if she should foul an opponent is an example of
the nonverbal form of communication known as kinesics.
a. True b. False - ANSWER-a. True
A convergence of job roles and a variety of skills are now required for many 21st
century sport communication jobs, with many jobs also emphasizing the production of
content for the Internet and social media.
a. True b. False - ANSWER-a. True
A high school football coach who regularly yells at his players and barks orders at his
assistant coach is exhibiting what type of communication style?
a. autocratic b. consultative c. laissez-faire d. participative - ANSWER-a. Autocratic
According to research cited in the text, both newspaper sports editors and television
sports directors were most likely to rank which of the following skills as the number one
skill needed for a career in either media?
a. knowledge of sports b. public speaking skills
c. networking d. writing - ANSWER-b. public speaking skills
All forms of entertainment and commerce have moved-at least in part-to the web and
mobile
technologies, but media and information have yet to do so.
a. True b. False - ANSWER-b. False
An example of an informal network in an organization would be a group of employees
assigned by the director to examine how the organization can reduce expenses.
a. True b. False - ANSWER-b. False
Define and describe the term muckrakers. - ANSWER-It's a name given to USA
Journalists and other writers who exposed corruption in politics and business in the
early 20th century
Define and list three of the duties of a media buyer. - ANSWER-media investment,
media plans, creating and monitoring schedules
Define and provide an example of media gatekeepers in the SSCM process. -
ANSWER-A gatekeeper is an editor who selected the news stories for newspapers EX:
sport editors
Define and provide an example of the convergence of the mass media in modern sport
communication. - ANSWER-
, Define sport communication. - ANSWER-Sport communication is a process by which
people in sport create meaning through interactions
Describe in detail the various components of one of the sport industry segmentation
models cited and detailed in the text. - ANSWER-
From 1950 to 1970, sport print journalists modified their style and content to compete
with and account for the new medium of?
a. Internet b. magazines c. radio d. television - ANSWER-d. television
Hand signals relayed from a quarterback to his wide receivers when playing a road
game in front of a loud crowd serve as a ______ of verbal communication.
a. complement b. modifier c. regulator d. substitute - ANSWER-d. Substitute
In 1951, Henry Ford created the weekly magazine Sports Illustrated.
a. True b. False - ANSWER-b. False
In 2014, Plunkett Research estimated the annual global sports industry at? a. $247
million b. $856 million c. $1.5 billion d. $10.7 billion - ANSWER-C- 1.5 Billion
In 2014, what Real Madrid soccer star had both more Facebook fans and Twitter
followers than any other athlete in the world?
a. LeBron James b. Lionel Messi c. Cristiano Ronaldo
d. Abby Wambach - ANSWER-c. Cristiano Ronaldo
In preparing for a job interview, your very first step should be to determine your exact
salary demands.
a. True b. False - ANSWER-b. False
In sport communication, there are senders (communicators) and ________ (audience).
a. communicators b. context c. recipients d. servers - ANSWER-c. recipients
In, 2014 Plunkett Research estimated the annual sport industry in the United States at?
a. $86 million b. $153 million c. $300 million d. $485 million - ANSWER-D- 485 Million
It is essential that members of a sport organization have a common purpose or
objective, but they do not have to be willing to contribute and cooperate together.
a. True b. False - ANSWER-b. False
It is impossible to analyze sport communication without examining the levels of
communication involved and
a. context b. gestures c. process d. text only - ANSWER-a. context
Learning at least one foreign language would be beneficial toward a high-level career in
sport communication, with long-time tennis journalist Bud Collins specifically
