AIPMM - CPM PRACTICE EXAM questions with
accurate answers
4 P's + 4 for Services Ans✓✓✓ Product
Price
Place
Promotion
People
Process
Physical Evidence
A commonly used growth-share framework that categorizes products
within a
company's portfolio according to growth rate, market share, and positive
or
negative cash flow Ans✓✓✓ Boston Consulting Group Market-Share
Matrix
A diversification strategy that creates new product for adjacent markets
Ans✓✓✓ Horizontal diversification strategy
A diversification strategy that moves into value chain or customers'
business Ans✓✓✓ Vertical diversification strategy
A group of products, categorized by a business unit or company that are
closely related because they function in a similar manner, are sold to
,the same customer groups, are marketed through the same types of
outlets, or fall within given price ranges. Ans✓✓✓ Product Lines
A low investment process to identify and conduct an initial evaluation
on potential market opportunities to determine if greater resources
should be committed in building a Business Case in the Plan Phase
Ans✓✓✓ Conceive
A Product Marketing Strategy that is part of the Conceive and Plan
phase Ans✓✓✓ Marketing Strategy Document
A product that lacks a physical presence. Ans✓✓✓ Intangible Product
A profitable segment looking for measurable gains and must justify the
cost of their purchase Ans✓✓✓ Pragmatists
A statement that summarizes the value a customer will
receive by buying and using a product in comparison to other available
options Ans✓✓✓ Value Proposition
A strategy used for entirely new product in an entirely new market
Ans✓✓✓ Conglomerate diversification strategy
A strategy used to add new businesses that produce related products or
are involved in related markets and activities. Ans✓✓✓ Concentric
diversification strategy
, A tool for portfolio management to determine the amount investment
that should be put into them Ans✓✓✓ Boston Consulting Group Matrix
Activity using knowledge over time resulting into deliverables
Ans✓✓✓ Process
Actual measured and recorded activity e.g. sales, TV viewing, election
results Ans✓✓✓ Observed Behavior
Adding new versions, types, or varieties of existing branded products or
services Ans✓✓✓ Line Extensions
Advantage of standardized PMF Ans✓✓✓ Common language
Alternative to in-house development Ans✓✓✓ Product Licensing
An analysis of the components of a company's product and service mix
to determine the optimum allocation of its resources Ans✓✓✓ Portfolio
Analysis
An identifying mark, label, trademark, imprint, or name that
distinguishes the originator, creator, or manufacturer of a product or
service. Ans✓✓✓ Brand
accurate answers
4 P's + 4 for Services Ans✓✓✓ Product
Price
Place
Promotion
People
Process
Physical Evidence
A commonly used growth-share framework that categorizes products
within a
company's portfolio according to growth rate, market share, and positive
or
negative cash flow Ans✓✓✓ Boston Consulting Group Market-Share
Matrix
A diversification strategy that creates new product for adjacent markets
Ans✓✓✓ Horizontal diversification strategy
A diversification strategy that moves into value chain or customers'
business Ans✓✓✓ Vertical diversification strategy
A group of products, categorized by a business unit or company that are
closely related because they function in a similar manner, are sold to
,the same customer groups, are marketed through the same types of
outlets, or fall within given price ranges. Ans✓✓✓ Product Lines
A low investment process to identify and conduct an initial evaluation
on potential market opportunities to determine if greater resources
should be committed in building a Business Case in the Plan Phase
Ans✓✓✓ Conceive
A Product Marketing Strategy that is part of the Conceive and Plan
phase Ans✓✓✓ Marketing Strategy Document
A product that lacks a physical presence. Ans✓✓✓ Intangible Product
A profitable segment looking for measurable gains and must justify the
cost of their purchase Ans✓✓✓ Pragmatists
A statement that summarizes the value a customer will
receive by buying and using a product in comparison to other available
options Ans✓✓✓ Value Proposition
A strategy used for entirely new product in an entirely new market
Ans✓✓✓ Conglomerate diversification strategy
A strategy used to add new businesses that produce related products or
are involved in related markets and activities. Ans✓✓✓ Concentric
diversification strategy
, A tool for portfolio management to determine the amount investment
that should be put into them Ans✓✓✓ Boston Consulting Group Matrix
Activity using knowledge over time resulting into deliverables
Ans✓✓✓ Process
Actual measured and recorded activity e.g. sales, TV viewing, election
results Ans✓✓✓ Observed Behavior
Adding new versions, types, or varieties of existing branded products or
services Ans✓✓✓ Line Extensions
Advantage of standardized PMF Ans✓✓✓ Common language
Alternative to in-house development Ans✓✓✓ Product Licensing
An analysis of the components of a company's product and service mix
to determine the optimum allocation of its resources Ans✓✓✓ Portfolio
Analysis
An identifying mark, label, trademark, imprint, or name that
distinguishes the originator, creator, or manufacturer of a product or
service. Ans✓✓✓ Brand
