User Experience Design (UX Design)
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What is UX Design?
Ans: UX design is the process used to determine what the
experience will be like when a user interacts with a product."
What is the goal of UX design
Ans: Thee goal of UX design in business is to "improve
customer satisfaction and loyalty through the utility, ease of
use, and pleasure provided in the interaction with a product."
What makes good UX?
Ans: Good UX is usable
Users should be able to learn how to use the product easily.
Good UX is aesthetically pleasing
Good design is pleasing to look at.
Good UX delights the user
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The design brings the user nice surprises.
Aesthetic-Usability Effect
Ans: Users tend to feel a design is more usable simply because
it is more aesthetically pleasing.
Manipulink
Ans: A link that makes users feel bad if they don't do the
desired behavior (e.g., signup for the product).
You are not your user
Ans: As designers, we have a tendency to assume that our
users are similar to us.
false consensus effect
Ans: the tendency to overestimate the commonality of one's
opinions or beliefs; and that others will behave similarly in a
given context.
Nielsen's usability heuristics (#1: Visibility of system status)
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Ans: The system should always keep users informed about
what is going on, through appropriate feedback within
reasonable time.
Nielsen's usability heuristics (#2: Match between system and the real
world)
Ans: The system should speak the users' language, with words,
phrases and concepts familiar to the user, rather than system -
oriented terms. Follow real-world conventions, making
information appear in a natural and logical order.
Nielsen's usability heuristics (#3: User control and freedom)
Ans: Users often choose system functions by mistake and will
need a clearly marked "emergency exit" to leave the unwanted
state without having to go through an extended dialogue.
Nielsen's usability heuristics (#4: Consistency and standards)
Ans: Users should not have to wonder whether different words,
situations, or actions mean the same thing.
Nielsen's usability heuristics (#5: Error prevention)
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