AIPMM - CPM PRACTICE EXAM 2025 QUESTIONS AND ANSWERS

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AIPMM - CPM PRACTICE EXAM 2025 QUESTIONS AND ANSWERS

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AIPMM - CPM PRACTICE EXAM 2025 QUESTIONS AND ANSWERS

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AIPMM - CPM PRACTICE EXAM 2025
QUESTIONS AND ANSWERS

intangibility

inseparability

variability

perishability - --Answer --Nature and characteristic of a service

Product

Price

Promotion

Place - --Answer --What are the 4 Kotler's Market Strategies?

Intensity of Competitive Rivalry

Threat of New Entrants

Threat of Substitute

Bargaining Power of Customers

....COPYRIGHT ©️ 2025 ALL RIGHTS RESERVED...TRUSTED & VERIFIED 1

,Bargaining Power of Suppliers - --Answer --What are Porter's 5 forces?

Conceive

Plan

Develop

Qualify

Launch

Deliver

Retire - --Answer --What are the 7 phases of PLC?

Conceive

Plan

Develop

Qualify - --Answer --What are the steps of NPD? (Phases)

Market Penetration - --Answer --What is the strategy for existing

market/existing product? (Ansoff's Growth Matrix)

Product Development - --Answer --What is the strategy for existing

market/new product? (Ansoff's Growth Matrix)

....COPYRIGHT ©️ 2025 ALL RIGHTS RESERVED...TRUSTED & VERIFIED 2

, Market Development - --Answer --What is the strategy for NEW

market/existing product? (Ansoff's Growth Matrix)

Diversification - --Answer --What is the strategy for new market/new

product? (Ansoff's Growth Matrix)

Introduction - --Answer --Market Objective: Gain awareness

Competition: None

Product: One

Price: Skimming/Penetration

Promotion: Educate/Inform

Place: Limited

Growth - --Answer --Market Objective: Stress differentiation

Competition: Growing

Product: More version

Price: Gain market share

Promotion: Competitive differences

Place: more outlets

Maturity - --Answer --Market Objective: Maintain brand loyalty

....COPYRIGHT ©️ 2025 ALL RIGHTS RESERVED...TRUSTED & VERIFIED 3

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Uploaded on: July 25, 2025
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Type: Exam (elaborations)
Contains: Questions & answers

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