TEST BANK For Consumer Behaviour: Buying,
s s s s s
s Having, and Being, Canadian Edition, 9th
s s s s s
s Edition, 2024 by Michael R. Solomon Chapters 1
s s s s s s s
s - 15s
,Consumer sBehaviour: sBuying, sHaving, sand sBeing, sCdn. s9e s(Solomon)
sChapter s1 s An sIntroduction sto sConsumer sBehaviour
1) In sstudying sconsumers slike sGail, sa scollege sstudent, smarketers soften sfind sit suseful sto slearn
stheir sinterests sin smusic sor sclothing, show sthey sspend stheir sleisure stime, sand seven stheir
sattitudes sabout ssocial sissues, sto sbe sable sto scategorize sconsumers saccording sto stheir
slifestyles. sThis ssort sof sinformation sis scalled:
A) core svalues.
B) psychographics.
C) configurations.
D) physiognomies.
sANSWER: s B
Type: sMC Page sRef: s2
sSkill: s Application
Objective: s L1-01 sConsumer sbehaviour sis sa sprocess.
2) Tina, sa ssupervisor sof sdisplays sfor sSears sCanada, sknows sthat sattractive sdisplays scan
sgenerate sadditional ssales sof sparticular sitems. sFrom sa smarketer's sperspective, sthis sis:
A) a spurchase sissue.
B) a spost spurchase sissue.
C) merchandising scomplexity.
D) a sloss
sleader.
ANSWER: s A
Type: sMC Page sRef: s3
sSkill: s Application
Objective: s L1-01 sConsumer sbehaviour sis sa sprocess.
3) John sis sthe svice spresident sof smarketing sfor sa slocal stour sguide scompany. sHe sis sconcerned
sthat shis scustomers sare snot srecommending shis scompany sto stheir sfriends. sFor sJohn, sthis
,sproblem sis sa:
A) purchase sissue.
B) demographic sproblem.
C) prepurchase sissue.
D) post spurchase sissue.
sANSWER: s D
Type: sMC Page sRef: s3
sSkill: s Application
Objective: s L1-01 sConsumer sbehaviour sis sa sprocess.
, 4) The sexpanded sview sof sthe sexchange sthat sincludes sthe sissues sthat sinfluence sthe
sconsumer sbefore, sduring, sand safter sa spurchase sis scalled:
A) the svalue.
B) the sstrategic sfocus.
C) the spre-sell sstrategy.
D) the sconsumption sprocess.
sANSWER: s D
Type: sMC Page sRef: s3
sSkill: s Concept
Objective: s L1-01 sConsumer sbehaviour sis sa sprocess.
5) Gail sdecides sto stake sa sbreak sfrom sstudying sand sgoes sonline sto scheck sthings sout. sShe
sconnects swith sone sof sthe sproduct sdiscussion sgroups sthat sshe sparticipates sin. sThis sis san
sexample sof sa:
A) lifestyle sdiscussion.
B) brand scompetition.
C) consumption scommunity.
D) marketplace scompetition.
sANSWER: s C
Type: sMC Page sRef: s2
sSkill: s Application
Objective: s L1-01 sConsumer sbehaviour sis sa sprocess.
6) If sa sproduct ssucceeds sin ssatisfying sneeds sand sis spurchased sover sand sover sagain, sit smost
slikely shas sattained:
A) product sseparation.
B) brand sloyalty.
C) lifestyle svariation.
D) purchase sconception.
ANSWER: s B
Type: sMC Page sRef: s2
sSkill: s Concept
s s s s s
s Having, and Being, Canadian Edition, 9th
s s s s s
s Edition, 2024 by Michael R. Solomon Chapters 1
s s s s s s s
s - 15s
,Consumer sBehaviour: sBuying, sHaving, sand sBeing, sCdn. s9e s(Solomon)
sChapter s1 s An sIntroduction sto sConsumer sBehaviour
1) In sstudying sconsumers slike sGail, sa scollege sstudent, smarketers soften sfind sit suseful sto slearn
stheir sinterests sin smusic sor sclothing, show sthey sspend stheir sleisure stime, sand seven stheir
sattitudes sabout ssocial sissues, sto sbe sable sto scategorize sconsumers saccording sto stheir
slifestyles. sThis ssort sof sinformation sis scalled:
A) core svalues.
B) psychographics.
C) configurations.
D) physiognomies.
sANSWER: s B
Type: sMC Page sRef: s2
sSkill: s Application
Objective: s L1-01 sConsumer sbehaviour sis sa sprocess.
2) Tina, sa ssupervisor sof sdisplays sfor sSears sCanada, sknows sthat sattractive sdisplays scan
sgenerate sadditional ssales sof sparticular sitems. sFrom sa smarketer's sperspective, sthis sis:
A) a spurchase sissue.
B) a spost spurchase sissue.
C) merchandising scomplexity.
D) a sloss
sleader.
ANSWER: s A
Type: sMC Page sRef: s3
sSkill: s Application
Objective: s L1-01 sConsumer sbehaviour sis sa sprocess.
3) John sis sthe svice spresident sof smarketing sfor sa slocal stour sguide scompany. sHe sis sconcerned
sthat shis scustomers sare snot srecommending shis scompany sto stheir sfriends. sFor sJohn, sthis
,sproblem sis sa:
A) purchase sissue.
B) demographic sproblem.
C) prepurchase sissue.
D) post spurchase sissue.
sANSWER: s D
Type: sMC Page sRef: s3
sSkill: s Application
Objective: s L1-01 sConsumer sbehaviour sis sa sprocess.
, 4) The sexpanded sview sof sthe sexchange sthat sincludes sthe sissues sthat sinfluence sthe
sconsumer sbefore, sduring, sand safter sa spurchase sis scalled:
A) the svalue.
B) the sstrategic sfocus.
C) the spre-sell sstrategy.
D) the sconsumption sprocess.
sANSWER: s D
Type: sMC Page sRef: s3
sSkill: s Concept
Objective: s L1-01 sConsumer sbehaviour sis sa sprocess.
5) Gail sdecides sto stake sa sbreak sfrom sstudying sand sgoes sonline sto scheck sthings sout. sShe
sconnects swith sone sof sthe sproduct sdiscussion sgroups sthat sshe sparticipates sin. sThis sis san
sexample sof sa:
A) lifestyle sdiscussion.
B) brand scompetition.
C) consumption scommunity.
D) marketplace scompetition.
sANSWER: s C
Type: sMC Page sRef: s2
sSkill: s Application
Objective: s L1-01 sConsumer sbehaviour sis sa sprocess.
6) If sa sproduct ssucceeds sin ssatisfying sneeds sand sis spurchased sover sand sover sagain, sit smost
slikely shas sattained:
A) product sseparation.
B) brand sloyalty.
C) lifestyle svariation.
D) purchase sconception.
ANSWER: s B
Type: sMC Page sRef: s2
sSkill: s Concept
