ECOM Charpter 6 Part 2 Exam Questions
And Answers
52) Which of the following features of e-commerce technology has reduced the cost of
delivering marketing messages and receiving feedback from users?
A) ubiquity
B) richness
C) information density D) universal standards - answer d
53) Which feature of e-commerce technology decreases the cost of delivering marketing
messages and receiving feedback from users?
A)personalization/customization
B) universal standards
C) ubiquity
D) interactivity - answer b
54) The richness made possible by e-commerce technologies does which of the
following?
A) It reduces the cost of delivering marketing messages and receiving feedback from
users.
B) It allows consumers to become co-producers of the goods and services being sold.
C) It allows video, audio, and text to be integrated into a single marketing message and
consuming experience.
D) It enables worldwide customer service and marketing communications - answer c
55) Which of the following is a Google algorithm update related to local search?
A) Penguin
B) Hummingbird
C) Panda
D) Possum - answer d
56) All of the following statements about cookies are true except:
, A) cookies can be used to create cross-site profiles of users.
B) the data typically stored in cookies includes a unique ID and e-mail address.
C) cookies make shopping carts possible by allowing a site to keep track of a user's
actions.
D) the more cookies are deleted, the less accurate ad server metrics become. - answer
b
57) A web beacon is:
A) a cookie that carries a virus.
B) an executable cookie.
C) an automated applet for performing web searches.
D) a tiny graphics file embedded in an e-mail or web page - answer d
58) ________ is an open source database that can store and analyze both structured and
unstructured data.
A) ASP
B) PHP
C) Hadoop
D) JSP - answer c
59) A ________ is a repository of customer information that records all contacts that a
customer has with a firm and generates a customer profile available to everyone in the
firm with a need to know the customer.
A) customer service chat system
B) CRM system
C) data warehouse
D) transactive content system - answer b
60) The marketing technique known as ________ involves merchants offering many
products for which there is little demand.
A) long tail marketing
B) flash marketing
C) yield management
And Answers
52) Which of the following features of e-commerce technology has reduced the cost of
delivering marketing messages and receiving feedback from users?
A) ubiquity
B) richness
C) information density D) universal standards - answer d
53) Which feature of e-commerce technology decreases the cost of delivering marketing
messages and receiving feedback from users?
A)personalization/customization
B) universal standards
C) ubiquity
D) interactivity - answer b
54) The richness made possible by e-commerce technologies does which of the
following?
A) It reduces the cost of delivering marketing messages and receiving feedback from
users.
B) It allows consumers to become co-producers of the goods and services being sold.
C) It allows video, audio, and text to be integrated into a single marketing message and
consuming experience.
D) It enables worldwide customer service and marketing communications - answer c
55) Which of the following is a Google algorithm update related to local search?
A) Penguin
B) Hummingbird
C) Panda
D) Possum - answer d
56) All of the following statements about cookies are true except:
, A) cookies can be used to create cross-site profiles of users.
B) the data typically stored in cookies includes a unique ID and e-mail address.
C) cookies make shopping carts possible by allowing a site to keep track of a user's
actions.
D) the more cookies are deleted, the less accurate ad server metrics become. - answer
b
57) A web beacon is:
A) a cookie that carries a virus.
B) an executable cookie.
C) an automated applet for performing web searches.
D) a tiny graphics file embedded in an e-mail or web page - answer d
58) ________ is an open source database that can store and analyze both structured and
unstructured data.
A) ASP
B) PHP
C) Hadoop
D) JSP - answer c
59) A ________ is a repository of customer information that records all contacts that a
customer has with a firm and generates a customer profile available to everyone in the
firm with a need to know the customer.
A) customer service chat system
B) CRM system
C) data warehouse
D) transactive content system - answer b
60) The marketing technique known as ________ involves merchants offering many
products for which there is little demand.
A) long tail marketing
B) flash marketing
C) yield management
