WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT 2
NEWEST ACTUAL 2025/2026 TEST WITH COMPLETE QUESTIONS
AND DETAILED RATIONALES ANSWERS VERIFIED/GRADED A+
Cooperative arrangement in which two or more businesses
jointly market each other's products - ---Answers----
Comarketing
good or service that is purchased by end users - ---Answers---
-consumer (B2C) product
actions of ultimate consumers directly involved in obtaining,
consuming, and disposing of products and the decision
processes that precede and follow these actions - ---Answers--
--Consumer Behavior
the task of using computer-based technology to evaluate data in
a database and identify useful trends - ---Answers----Data
mining
customer database that allows managers to combine data from
several different organizational functions - ---Answers----Data
warehouse
,distinguishes markets on the basis of various demographic or
socioeconomic characteristics - ---Answers----demographic
segmentation
marketing strategy that focuses on the precise way a B2B
purchaser will use a product - ---Answers----end-use
segmentation
analysis of external environmental factors by marketers to
understand how they impact business and marketing decisions -
---Answers----environmental scanning
marketing or sponsoring short-term events such as athletic
competitions and cultural and charitable performances - ---
Answers----event marketing
activity in which two or more parties give something of value to
each other to satisfy perceived needs - ---Answers----
exchange process
marketing initiative that rewards frequent purchases with cash,
rebates, merchandise, or other premiums - ---Answers----
Frequency marketing
dividing a market into homogeneous groups on the basis of their
locations - ---Answers----geographical segmentation
,revenues and intangible benefits (referrals and customer
feedback) from a customer over the life of the relationship,
minus the amount the company must spend to acquire and serve
that customer - ---Answers----lifetime value of a customer
The process of dividing the total market into several relatively
homogeneous groups - ---Answers----Market Segmentation
the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large - ---
Answers----marketing
company-wide consumer orientation to promote long-run
success - ---Answers----marketing concept
blending of the four elements of marketing strategy - product,
distribution, promotion, and pricing - to fit the needs and
preferences of a specific target market - ---Answers----
marketing mix
collecting and evaluating information to help marketers make
effective decisions - ---Answers----marketing research
, marketing strategy that influences consumers to accept the
goals of, receive the services of, or contribute in some way to an
organization - ---Answers----organization marketing
use of efforts designed to attract the attention, interest, and
preference of a target market toward a person - ---Answers----
person marketing
attempt to attract people to a particular area, such as a city,
state, or nation - ---Answers----place marketing
dividing consumer markets into groups based on buyers'
relationships to the good or service - ---Answers----product-
related segmentation
dividing consumer markets into groups with similar
psychological characteristics, values, and lifestyles - ---
Answers----psychographic segmentation
developing and maintaining long-term, cost-effective exchange
relationships with partners - ---Answers----relationship
marketing
group of people toward whom an organization markets its goods,
services, or ideas with a strategy designed to satisfy their
specific needs and preferences - ---Answers----Target market
NEWEST ACTUAL 2025/2026 TEST WITH COMPLETE QUESTIONS
AND DETAILED RATIONALES ANSWERS VERIFIED/GRADED A+
Cooperative arrangement in which two or more businesses
jointly market each other's products - ---Answers----
Comarketing
good or service that is purchased by end users - ---Answers---
-consumer (B2C) product
actions of ultimate consumers directly involved in obtaining,
consuming, and disposing of products and the decision
processes that precede and follow these actions - ---Answers--
--Consumer Behavior
the task of using computer-based technology to evaluate data in
a database and identify useful trends - ---Answers----Data
mining
customer database that allows managers to combine data from
several different organizational functions - ---Answers----Data
warehouse
,distinguishes markets on the basis of various demographic or
socioeconomic characteristics - ---Answers----demographic
segmentation
marketing strategy that focuses on the precise way a B2B
purchaser will use a product - ---Answers----end-use
segmentation
analysis of external environmental factors by marketers to
understand how they impact business and marketing decisions -
---Answers----environmental scanning
marketing or sponsoring short-term events such as athletic
competitions and cultural and charitable performances - ---
Answers----event marketing
activity in which two or more parties give something of value to
each other to satisfy perceived needs - ---Answers----
exchange process
marketing initiative that rewards frequent purchases with cash,
rebates, merchandise, or other premiums - ---Answers----
Frequency marketing
dividing a market into homogeneous groups on the basis of their
locations - ---Answers----geographical segmentation
,revenues and intangible benefits (referrals and customer
feedback) from a customer over the life of the relationship,
minus the amount the company must spend to acquire and serve
that customer - ---Answers----lifetime value of a customer
The process of dividing the total market into several relatively
homogeneous groups - ---Answers----Market Segmentation
the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large - ---
Answers----marketing
company-wide consumer orientation to promote long-run
success - ---Answers----marketing concept
blending of the four elements of marketing strategy - product,
distribution, promotion, and pricing - to fit the needs and
preferences of a specific target market - ---Answers----
marketing mix
collecting and evaluating information to help marketers make
effective decisions - ---Answers----marketing research
, marketing strategy that influences consumers to accept the
goals of, receive the services of, or contribute in some way to an
organization - ---Answers----organization marketing
use of efforts designed to attract the attention, interest, and
preference of a target market toward a person - ---Answers----
person marketing
attempt to attract people to a particular area, such as a city,
state, or nation - ---Answers----place marketing
dividing consumer markets into groups based on buyers'
relationships to the good or service - ---Answers----product-
related segmentation
dividing consumer markets into groups with similar
psychological characteristics, values, and lifestyles - ---
Answers----psychographic segmentation
developing and maintaining long-term, cost-effective exchange
relationships with partners - ---Answers----relationship
marketing
group of people toward whom an organization markets its goods,
services, or ideas with a strategy designed to satisfy their
specific needs and preferences - ---Answers----Target market
