GOOGLE ADS DISPLAY
CERTIFICATION. EXAM 2025
QUESTIONS AND ANSWERS
What is your advertising objective if you've just launched a product and would like to show your
ads to a varied group of consumers? - ANS Build awareness
An advertiser who sells coffee beans adds the keyword "Java" to an ad group. After two weeks,
she runs a placement performance report and notices that the ad is showing up on websites
about JavaScript programming. What would she do to avoid appearing on these irrelevant
sites? - ANS Exclude "Programming" as a topic
If you'd like users to feel in a survey on your website, which marketing objectives do you need
to select when setting up your display campaign? - ANS Drive action
Your client wants to reach customers who are browsing content relevant to the company's
keywords and highly likely to buy their products. You recommend using the search network
with display opt-in because the display option: - ANS Uses keywords to Target web pages
with relevant content and uses predictive models to determine which pages are most likely to
result in conversions.
Jackie is an advertiser who wants to reach people by using both remarketing and shopping ads.
What's the best targeting strategy for her? - ANS Create separate remarketing and shopping
campaigns.
How long should appetizers wait after creating a new display campaign before analyzing its
performance? - ANS 1 - 2 weeks
1 Copyright ©2025 THESTAR ALL RIGHTS RESERVED
, you'd like to show your ads to users searching for custom t-shirts. Which targeting method can
you use? - ANS keyword targeting
Which practice would be acceptable under Google's editorial and technical requirements? -
ANS promoting documented copyrighted content
your client wants to reach new parents with ads for organic baby food. What kind of targeting
would you recommend? - ANS similar audiences
James has a campaign for an online training course and wants to understand how his
campaigns are driving course cells and less than sign ups. What information can he learn from
conversion tracking? (Choose 2) - ANS 1. Which age group and gender is more likely to sign
up for a course after seeing the ad.
2. How many people signed up for lessons after seeing the ad.
What does remarketing allow you to do? (Choose 2) - ANS 1. reconnect with people who
have previously with spin your website or mobile app by showing them relevant ads as they
browse the web.
2. Tailor your ads to users based on their previous actions on your website or app.
An advertiser would benefit from using affinity audience targeting if they want to reach people.
- ANS with a particular broad interest for example sports fans
What is your advertising objective if you want to ensure your content catches the eye of the
people who want what you offer? - ANS Influence consideration
The dynamic remarketing tag collects data such as: - ANS types of pages viewed
2 Copyright ©2025 THESTAR ALL RIGHTS RESERVED
CERTIFICATION. EXAM 2025
QUESTIONS AND ANSWERS
What is your advertising objective if you've just launched a product and would like to show your
ads to a varied group of consumers? - ANS Build awareness
An advertiser who sells coffee beans adds the keyword "Java" to an ad group. After two weeks,
she runs a placement performance report and notices that the ad is showing up on websites
about JavaScript programming. What would she do to avoid appearing on these irrelevant
sites? - ANS Exclude "Programming" as a topic
If you'd like users to feel in a survey on your website, which marketing objectives do you need
to select when setting up your display campaign? - ANS Drive action
Your client wants to reach customers who are browsing content relevant to the company's
keywords and highly likely to buy their products. You recommend using the search network
with display opt-in because the display option: - ANS Uses keywords to Target web pages
with relevant content and uses predictive models to determine which pages are most likely to
result in conversions.
Jackie is an advertiser who wants to reach people by using both remarketing and shopping ads.
What's the best targeting strategy for her? - ANS Create separate remarketing and shopping
campaigns.
How long should appetizers wait after creating a new display campaign before analyzing its
performance? - ANS 1 - 2 weeks
1 Copyright ©2025 THESTAR ALL RIGHTS RESERVED
, you'd like to show your ads to users searching for custom t-shirts. Which targeting method can
you use? - ANS keyword targeting
Which practice would be acceptable under Google's editorial and technical requirements? -
ANS promoting documented copyrighted content
your client wants to reach new parents with ads for organic baby food. What kind of targeting
would you recommend? - ANS similar audiences
James has a campaign for an online training course and wants to understand how his
campaigns are driving course cells and less than sign ups. What information can he learn from
conversion tracking? (Choose 2) - ANS 1. Which age group and gender is more likely to sign
up for a course after seeing the ad.
2. How many people signed up for lessons after seeing the ad.
What does remarketing allow you to do? (Choose 2) - ANS 1. reconnect with people who
have previously with spin your website or mobile app by showing them relevant ads as they
browse the web.
2. Tailor your ads to users based on their previous actions on your website or app.
An advertiser would benefit from using affinity audience targeting if they want to reach people.
- ANS with a particular broad interest for example sports fans
What is your advertising objective if you want to ensure your content catches the eye of the
people who want what you offer? - ANS Influence consideration
The dynamic remarketing tag collects data such as: - ANS types of pages viewed
2 Copyright ©2025 THESTAR ALL RIGHTS RESERVED
