GOOGLE ADS SEARCH
CERTIFICATION EXAM 2025
QUESTIONS AND ANSWERS
What's the best way to get their ads on each search engine? - ANS Find a tool to manage the
ads for me: Using a search engine management platform gives you a single interface to manage
complex accounts across multiple search engines, analyze campaigns, and automate bidding.
Search Engine Marketing - ANS The general process includes:
An advertiser bids on keywords with the amount they are willing to pay for a user to click an ad
The engine ranks advertisers based on their bid and relevance to the search
The best matching ad appears alongside the user's search results
Benefits of a SEM platform - ANS Consolidated data, single interface, optimization
Ads appearing + ranking - ANS 1. An advertiser bids on keywords
2. The search engine ranks the keywords
3. The best matched ads appears alongside search results
How Google Search is used - ANS Consumers online constantly, search in moments of need,
they use devices on the go
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,3 main elements on a results page - ANS Shopping Ads: Appear based on search terms
(attention grabbing)
Text Ads: Catchy headline, a distinguishable identifier, a variety of ad extensions
Organic Results: The set of ads following text ads, these results are offered free of charge but
appear do to relevance of the search
3 R's of Google Search - ANS Reach: Engaging with new customers in moments of need
Relevance: Having the right message that answers someones search
Results: Focusing on outcomes and optimizing with full transparency into what's working then
improving your campaign's performance over time
What part of her search results page would share the store's telephone number? - ANS The
Text ad extension
Where can you show ads? - ANS Google Searches, Youtube, NYT, etc.
Google Ads - ANS An online advertising tool that helps businesses connect with their
customers
Benefits of Google Ads - ANS Connect with customers when it matters, Control your cost,
Improve performance
Which of the following features would help you manage spend and avoid showing your ad too
broadly? - ANS Create a maximum budget, pause campaign if need to re-evaluate, control
who sees your ad with targeting controls
2 Copyright ©2025 THESTAR ALL RIGHTS RESERVED
, What factors contribute to Ad Rank? - ANS Your bid, the impact of ads formatted enabled,
the likelihood ad will get clicked, the estimated measure of how well your website gives users
who click your ads a valuable experience and how relevant your ad is
Google Ads Auction - ANS The system responsible for taking all these factors into
consideration and ultimately deciding your ads position and whether it'll show up at all
Google Ads Auction Steps - ANS 1. Cast a wide net to find relevant ads
2. Pare down to eligible ads only
3. Show only ads that meet the Ad Rank threshold
Making your ads seen: The influential factors - ANS Bid: The maximum amount you are
willing to pay for a user to click on your ad and visit your site.
Expected CTR: is the prediction of how often your ad will get clicked when shown for a
keyword.
Landing Page: A positive landing page contains relevant/original content, easy navigable and
articulates your business clearly
Ad Relevancy: Calculated by analyzing the language in your ad to determine how well it relates
to the search query
Ad Formats: Using various ad extensions can help rank
3 Copyright ©2025 THESTAR ALL RIGHTS RESERVED
CERTIFICATION EXAM 2025
QUESTIONS AND ANSWERS
What's the best way to get their ads on each search engine? - ANS Find a tool to manage the
ads for me: Using a search engine management platform gives you a single interface to manage
complex accounts across multiple search engines, analyze campaigns, and automate bidding.
Search Engine Marketing - ANS The general process includes:
An advertiser bids on keywords with the amount they are willing to pay for a user to click an ad
The engine ranks advertisers based on their bid and relevance to the search
The best matching ad appears alongside the user's search results
Benefits of a SEM platform - ANS Consolidated data, single interface, optimization
Ads appearing + ranking - ANS 1. An advertiser bids on keywords
2. The search engine ranks the keywords
3. The best matched ads appears alongside search results
How Google Search is used - ANS Consumers online constantly, search in moments of need,
they use devices on the go
1 Copyright ©2025 THESTAR ALL RIGHTS RESERVED
,3 main elements on a results page - ANS Shopping Ads: Appear based on search terms
(attention grabbing)
Text Ads: Catchy headline, a distinguishable identifier, a variety of ad extensions
Organic Results: The set of ads following text ads, these results are offered free of charge but
appear do to relevance of the search
3 R's of Google Search - ANS Reach: Engaging with new customers in moments of need
Relevance: Having the right message that answers someones search
Results: Focusing on outcomes and optimizing with full transparency into what's working then
improving your campaign's performance over time
What part of her search results page would share the store's telephone number? - ANS The
Text ad extension
Where can you show ads? - ANS Google Searches, Youtube, NYT, etc.
Google Ads - ANS An online advertising tool that helps businesses connect with their
customers
Benefits of Google Ads - ANS Connect with customers when it matters, Control your cost,
Improve performance
Which of the following features would help you manage spend and avoid showing your ad too
broadly? - ANS Create a maximum budget, pause campaign if need to re-evaluate, control
who sees your ad with targeting controls
2 Copyright ©2025 THESTAR ALL RIGHTS RESERVED
, What factors contribute to Ad Rank? - ANS Your bid, the impact of ads formatted enabled,
the likelihood ad will get clicked, the estimated measure of how well your website gives users
who click your ads a valuable experience and how relevant your ad is
Google Ads Auction - ANS The system responsible for taking all these factors into
consideration and ultimately deciding your ads position and whether it'll show up at all
Google Ads Auction Steps - ANS 1. Cast a wide net to find relevant ads
2. Pare down to eligible ads only
3. Show only ads that meet the Ad Rank threshold
Making your ads seen: The influential factors - ANS Bid: The maximum amount you are
willing to pay for a user to click on your ad and visit your site.
Expected CTR: is the prediction of how often your ad will get clicked when shown for a
keyword.
Landing Page: A positive landing page contains relevant/original content, easy navigable and
articulates your business clearly
Ad Relevancy: Calculated by analyzing the language in your ad to determine how well it relates
to the search query
Ad Formats: Using various ad extensions can help rank
3 Copyright ©2025 THESTAR ALL RIGHTS RESERVED
