Uniform Resource Locator correct answers URL is an acronym for
a cookie correct answers What enables a website to recognize a computer as a return visitor (as
opposed to a first-time visitor)?
HTML correct answers Which of the following is NOT a dynamic language?
-Perl
-HTML
-Java
-PHP
Transport layer security encrypts sensitive information correct answers How can credit card
numbers and other sensitive information be transferred across the internet without third parties
seeing it (and stealing it)?
Awareness > Interest > Desire > Action correct answers The AIDA model states that the process
of creating a customer follows these four steps:
Create captivating design correct answers Which of the following is NOT an aspect of a
successful websites?
-Generate traffic
-Drive conversions
-Create captivating design
-Maximize revenue
Someone types the name of a website into a search bar and clicks the first link on the search
engine results page correct answers Which of the following is NOT an example of direct traffic?
, -Someone clicks on a link from an email
-Someone types in the URL of a website into the browser address bar
-Someone clicks on a bookmark from his/her browser
-Someone types the name of a website into a search bar and clicks the first link on the search
engine results page
links from other websites that are not paid for correct answers Unpaid referral traffic is traffic
that comes from
Both a phone call and a form fill correct answers The primary conversion for a lead generation
site is
-both a phone call and a form fill
-a phone call from a website visitor
-a form fill on the website
-a referral to a friend
increase revenue correct answers When a shopper puts an item in their online shopping cart,
Amazon recommends add-on products to
whether it generates a high conversion rate correct answers In web design, what is more
important than website's visual appeal is
Use complementary colors correct answers Which of the following is NOT a principle of Steve
Krug's design for usability paradigm?
-Use complimentary colors
-Format content to support scanning
-Create effective visual hierarchies
-Break pages up into clearly defined areas