In a recent IBM global survery, over 700 chief marketing officers revealed their top priorities for
marketing. Which of the following is one of the priorities? correct answers increase digital
acumen
Which is least likely to be an example of unstructured data? correct answers spreadsheet
Which is least likely to be an objective for analytics? correct answers qualitative reasoning
Which is most false about unstructured data? correct answers fits a relational data model
In which of the following competing implementations of Structured Query Language can be data
stored before it is structured correct answers none of the above
Which is most valuable and most difficult? correct answers Prescriptive analytics
What are the three steps of getting data ready? correct answers clean, structure, and integrate
What are the three legs of marketing analytics? correct answers data, analytics, and visualization
Marketing analytics is correct answers the use of data to gain insights from data to maximize
marketing outcomes
Cleaning data includes dealing with data that are: correct answers incomplete, outliers, or
inconsistent
What is a programming language? correct answers a formal set of instructions that can be used to
produce various kinds of output
, What is a programming tool? correct answers a software package that allows the execution of
programming code
Which of the following is RStudio? correct answers a programming tool
Which of the following is an example of a non-programming tool for data analysis? correct
answers JMP
What does open-source mean? correct answers developed by and for the community and
available for free
What is an advantage of R? correct answers designed for data analytics
Which is an advantage of Python? correct answers integrates well with developing website and
mobile apps
Which of the following is a not a programming language important for marketing analytics?
correct answers RStudio
Which is not a tab in the RStudio enivornment? correct answers Output
What is an integer? correct answers variable that contains numbers without decimal points
big data are useless to a company unless correct answers the company has a place to analyze and
easily access the information
What does a query do? correct answers allows you to ask a question and answer the said question
through information pulled from the database