Version 1
x1 1
,Version 1
x1 2
,TEST BANK FOR x1 x1
Marketing Management 4th EditionMark Johnston Greg Marshall
x1 x1 x1 x1 x1 x1
Chapter 1 x1
Student name: x1
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
1) A commonly held misconception about marketing is that it is all about advertising a
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
nd selling. x1
1) x1
⊚ x 1 true
⊚ x 1 false
Question Details x1
AACSB : Analytical Thinking Accessi
x1 x1 x1 x1
bility : Keyboard Navigation
x1 x1 x1
Learning Objective : 01-
x1 x1 x1
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
Marketing Management Defined x1 x1
Bloom's : Remember Diff
x1 x1 x1
iculty : 1 Easy Gradable
x1 x1 x1 x1 x1
: automatic
x1
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
2) Marketing is relevant only to people in the organization who work directly in the marketi
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ng department.
x1
2) x1
⊚ x 1 true
⊚ x 1 false
Question Details x1
AACSB : Analytical Thinking Accessi
x1 x1 x1 x1
bility : Keyboard Navigation Bloom's :
x1 x1 x1 x1 x1 x1
Understand
Difficulty : 2 Medium x1 x1 x1
Learning Objective : 01-
x1 x1 x1
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
Marketing Management Defined x1 x1
Gradable : automatic x1 x1
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
Version 1 x1 3
, 3) The American Marketing Association defines marketing as “the activity, set of institution
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
s, and processes for creating, communicating, delivering, and exchanging offerings that
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
have value for customers, clients, partners, and society at large.”
x1 x1 x1 x1 x1 x1 x1 x1 x1
3) x1
⊚ x 1 true
⊚ x 1 false
Question Details x1
AACSB : Analytical Thinking Accessi
x1 x1 x1 x1
bility : Keyboard Navigation
x1 x1 x1
Topic : Marketing and Marketing Management Define
x1 x1 x1 x1 x1 x1
d Bloom's : Remember
x1 x1 x1
Difficulty : 1 Easy x1 x1 x1
Learning Objective : 01-
x1 x1 x1
02 Define what marketing and marketing management really are and how they con Gradable : automat
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
ic
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
4) Peter Drucker stated that since it is the customer who defines value, the business enterpri
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
se has only two business functions: marketing and innovation.
x1 x1 x1 x1 x1 x1 x1 x1
4) x1
⊚ x 1 true
⊚ x 1 false
Question Details x1
AACSB : Analytical Thinking Accessi
x1 x1 x1 x1
bility : Keyboard Navigation Bloom's :
x1 x1 x1 x1 x1 x1
Remember
Difficulty : 1 Easy x1 x1 x1
Topic : The Concept of Customer Value
x1 x1 x1 x1 x1 x1
Learning Objective : 01-
x1 x1 x1
02 Define what marketing and marketing management really are and how they con Gradable : automat
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
ic
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
5) Sustainability refers to business practices that prolong the life cycle of a product.
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
5) x1
⊚ true x 1
⊚ false x 1
Question Details x1
Accessibility : Keyboard Navigation Bl
x1 x1 x1 x1
oom's : Understand
x1 x1
Difficulty : 2 Medium x1 x1 x1
Topic : Marketing and Marketing Management Defined
x1 x1 x1 x1 x1 x1
Learning Objective : 01-
x1 x1 x1
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
Gradable : automatic x1 x1
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
Version 1 x1 4
x1 1
,Version 1
x1 2
,TEST BANK FOR x1 x1
Marketing Management 4th EditionMark Johnston Greg Marshall
x1 x1 x1 x1 x1 x1
Chapter 1 x1
Student name: x1
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
1) A commonly held misconception about marketing is that it is all about advertising a
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
nd selling. x1
1) x1
⊚ x 1 true
⊚ x 1 false
Question Details x1
AACSB : Analytical Thinking Accessi
x1 x1 x1 x1
bility : Keyboard Navigation
x1 x1 x1
Learning Objective : 01-
x1 x1 x1
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
Marketing Management Defined x1 x1
Bloom's : Remember Diff
x1 x1 x1
iculty : 1 Easy Gradable
x1 x1 x1 x1 x1
: automatic
x1
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
2) Marketing is relevant only to people in the organization who work directly in the marketi
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
ng department.
x1
2) x1
⊚ x 1 true
⊚ x 1 false
Question Details x1
AACSB : Analytical Thinking Accessi
x1 x1 x1 x1
bility : Keyboard Navigation Bloom's :
x1 x1 x1 x1 x1 x1
Understand
Difficulty : 2 Medium x1 x1 x1
Learning Objective : 01-
x1 x1 x1
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
Marketing Management Defined x1 x1
Gradable : automatic x1 x1
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
Version 1 x1 3
, 3) The American Marketing Association defines marketing as “the activity, set of institution
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
s, and processes for creating, communicating, delivering, and exchanging offerings that
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
have value for customers, clients, partners, and society at large.”
x1 x1 x1 x1 x1 x1 x1 x1 x1
3) x1
⊚ x 1 true
⊚ x 1 false
Question Details x1
AACSB : Analytical Thinking Accessi
x1 x1 x1 x1
bility : Keyboard Navigation
x1 x1 x1
Topic : Marketing and Marketing Management Define
x1 x1 x1 x1 x1 x1
d Bloom's : Remember
x1 x1 x1
Difficulty : 1 Easy x1 x1 x1
Learning Objective : 01-
x1 x1 x1
02 Define what marketing and marketing management really are and how they con Gradable : automat
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
ic
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
4) Peter Drucker stated that since it is the customer who defines value, the business enterpri
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
se has only two business functions: marketing and innovation.
x1 x1 x1 x1 x1 x1 x1 x1
4) x1
⊚ x 1 true
⊚ x 1 false
Question Details x1
AACSB : Analytical Thinking Accessi
x1 x1 x1 x1
bility : Keyboard Navigation Bloom's :
x1 x1 x1 x1 x1 x1
Remember
Difficulty : 1 Easy x1 x1 x1
Topic : The Concept of Customer Value
x1 x1 x1 x1 x1 x1
Learning Objective : 01-
x1 x1 x1
02 Define what marketing and marketing management really are and how they con Gradable : automat
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
ic
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
5) Sustainability refers to business practices that prolong the life cycle of a product.
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
5) x1
⊚ true x 1
⊚ false x 1
Question Details x1
Accessibility : Keyboard Navigation Bl
x1 x1 x1 x1
oom's : Understand
x1 x1
Difficulty : 2 Medium x1 x1 x1
Topic : Marketing and Marketing Management Defined
x1 x1 x1 x1 x1 x1
Learning Objective : 01-
x1 x1 x1
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
Gradable : automatic x1 x1
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1 x1
Version 1 x1 4
