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A retailer is advertising its new prod-
uct line and has designed a campaign
that includes social media advertising,
print promotional pieces, online pro- Integrated marketing communications
motions, and a special product launch
event.Which concept is the retailer using
to promote its new product line?
A salesperson wants to get to know a
prospective customer by establishing on-
going communication to ensure current Relationship
as well as future sales. Which sales ap-
proach is the salesperson using?
A salesperson prepares for a customer
meeting by reviewing the number of
products the customer has purchased
since the company started. The sales-
person decides to open the conversation It emphasizes company value to the cus-
by reviewing how the company has con- tomer
sistently provided a trusted product since
the start of the customer relationship.
How does this salesperson's approach
help achieve sales goals?
Every semester, a nationally known text-
book company's salesperson visits each
professor at a college to show what
the company offers in the subject that
the professor teaches. The salesperson Missionary
hopes the professors will adopt the book
for use in the next academic year. Which
type of salesperson role does this sce-
nario illustrate?
A small company manufactures automo-
bile hood ornaments and sells them in
a small store located at one end of the Direct
factory. Which type of sales channel is
being used by this company?
, WGU D099 - Sales Management Verified Multiple Choice and Conceptual Actual Emended
Exam Questions With Reviewed 100% Correct Detailed Answers
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By creating an emotional connection with
How does empathy contribute to building
clients to show understanding that is built
a good relationship with a customer?
on trust.
Why is responsive listening important It encourages the salesperson to repeat
when participating in verbal communica- back to the customer what they believe
tion? the customer needs.
What is a result of a salesperson con-
Ensures customer satisfaction
ducting follow-up on a sale?
A school administrator receives a re-
quest from a textbook salesperson to
meet with the school principal. The ad-
ministrator asks for the salesperson's
contact information and indicates that Gatekeeper
the principal may contact the salesper-
son if interested in meeting. Which type
of business-to-business (B2B) stake-
holder is this school administrator?
A manufacturing company needs to re-
place its material requirements planning
system and has sent out Request for
Proposal (RFPs). The company has re-
ceived several responses back. A meet-
Supplier selection
ing has been called by the company's
decision makers to review the proposals
received. Which stage of the organiza-
tional buying process has this company
entered?
A private company purchases raw mate-
rials required to manufacture its tire air
pressure sensors. The company sells its
sensors to major automobile companies. Producer
Which role does the company play in
the business-to-business (B2B) buying
process?
A government agency issues a request
for proposal (RFP) for development of
military software. The agency believes