1
WGU
WGU D174 MARKETING
MANAGEMENT *ACTUAL 2025/2026 FINAL
EXAM* - OFFICIAL TEST QUESTIONS & 100%
VERIFIED CORRECT ANSWERS - NEWEST
UPDATE - ALREADY GRADED A+ - COMPLETE
ASSESSMENT REVIEW - GUARANTEED EXAM
MATCH
Which type of global advertising approach is this company
using? - ANS ✓A. Development of global themes
B. Personal selling techniques
C. Sales promotion materials
D. Public relations campaign.
Correct Answer:
C. Sales Promotion Materials.
A marketing manager for a company is determining the
method of data collection for a marketing research project.
WGU D174
, 2
WGU
In which stage of the market process is the marketing
manager? - ANS ✓A. Analyze the data
B. Establish the research design
C. Collect the data
D. Define the research problem
Correct Answer:
B. Establish the research design
What is the first stage in the marketing research process? -
ANS ✓A. Analyze the data reported
B. Develop a research plan to complete the study.
C. Define the problem to be researched.
D. Gather relevant data to accomplish the research task.
Correct Answer:
C. Define the problem to be researched.
The Global Experience Learning Curve - ANS ✓An
understanding of marketing beyond home markets develops over
time as a company gets more international business experience.
No (Direct) Foreign Marketing - ANS ✓Many companies with no
direct foreign marketing still do business with international
customers through intermediaries or limited direct contact.
**NOTE: There is no formal international channel
relationship or global marketing strategy targeted at
international customers.
Typically small with a limited range of products.
WGU D174
, 3
WGU
Foreign Marketing - ANS ✓This stage (in the Global Experience
Learning Curve) involves developing local distribution and
service representation in a foreign market one of two ways:
1. Identify local intermediaries in appropriate international
markets and create a formal relationship.
2. The company to establish its own direct sales force in
major markets, thereby expanding the company's direct
market reach.
**NOTE: Key activities (product planning, development,
manufacturing, etc.) are still done in the company's home
market BUT products are modified to fit international
requirements.
International Marketing - ANS ✓When a firm makes the
commitment to manufacture products outside its domestic
market (again, to fit international requirements).
International marketing aligns the company's assets and
resources with global markets but management takes a
"domestic first" approach. This results in the corporate
structure still divides international and domestic market.
EXAMPLES:
1. Dunkin Donuts (3,200 stores in more than 30 countries).
They adapt their donuts to appeal to local tastes. For
instance, India chain serves Saffron and Pistachio donuts.
2. Airbnb. The power of hashtags has generate a lot of the
companies engagements and brand awareness.
(#onelessstranger). The social campaign was successful
generating approx. 3M participants around the world.
WGU D174
, 4
WGU
Global Marketing - ANS ✓Realizes that all world markets,
including company’s own domestic market, are, in reality, a single
market with many different segments.
This frequently happens when a company generates more
than half its revenue in international markets.
EXAMPLE:
Coca-Cola
- Operating in more than 200 countries and producing nearly
450 brands, the company has managed to apply their formula
on a global scale.
4 Regional Market Zones - ANS ✓1. EU
2. NAFTA
3. MERCOSUR
4. ASEAN
Define Marketing: - ANS ✓As follows by The American
Marketing Association (AMA) - marketing is the activity, set of
institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large.
-VALUE CREATING-
Define Sustainability: - ANS ✓Refers to business practices that
meet humanity's needs without harming future generations.
"DOING WELL BY DOING GOOD"
A non-profit executive who is compiling a report on people
living below the poverty level in a particular state uses
census data posted on a governmental website.
WGU D174
WGU
WGU D174 MARKETING
MANAGEMENT *ACTUAL 2025/2026 FINAL
EXAM* - OFFICIAL TEST QUESTIONS & 100%
VERIFIED CORRECT ANSWERS - NEWEST
UPDATE - ALREADY GRADED A+ - COMPLETE
ASSESSMENT REVIEW - GUARANTEED EXAM
MATCH
Which type of global advertising approach is this company
using? - ANS ✓A. Development of global themes
B. Personal selling techniques
C. Sales promotion materials
D. Public relations campaign.
Correct Answer:
C. Sales Promotion Materials.
A marketing manager for a company is determining the
method of data collection for a marketing research project.
WGU D174
, 2
WGU
In which stage of the market process is the marketing
manager? - ANS ✓A. Analyze the data
B. Establish the research design
C. Collect the data
D. Define the research problem
Correct Answer:
B. Establish the research design
What is the first stage in the marketing research process? -
ANS ✓A. Analyze the data reported
B. Develop a research plan to complete the study.
C. Define the problem to be researched.
D. Gather relevant data to accomplish the research task.
Correct Answer:
C. Define the problem to be researched.
The Global Experience Learning Curve - ANS ✓An
understanding of marketing beyond home markets develops over
time as a company gets more international business experience.
No (Direct) Foreign Marketing - ANS ✓Many companies with no
direct foreign marketing still do business with international
customers through intermediaries or limited direct contact.
**NOTE: There is no formal international channel
relationship or global marketing strategy targeted at
international customers.
Typically small with a limited range of products.
WGU D174
, 3
WGU
Foreign Marketing - ANS ✓This stage (in the Global Experience
Learning Curve) involves developing local distribution and
service representation in a foreign market one of two ways:
1. Identify local intermediaries in appropriate international
markets and create a formal relationship.
2. The company to establish its own direct sales force in
major markets, thereby expanding the company's direct
market reach.
**NOTE: Key activities (product planning, development,
manufacturing, etc.) are still done in the company's home
market BUT products are modified to fit international
requirements.
International Marketing - ANS ✓When a firm makes the
commitment to manufacture products outside its domestic
market (again, to fit international requirements).
International marketing aligns the company's assets and
resources with global markets but management takes a
"domestic first" approach. This results in the corporate
structure still divides international and domestic market.
EXAMPLES:
1. Dunkin Donuts (3,200 stores in more than 30 countries).
They adapt their donuts to appeal to local tastes. For
instance, India chain serves Saffron and Pistachio donuts.
2. Airbnb. The power of hashtags has generate a lot of the
companies engagements and brand awareness.
(#onelessstranger). The social campaign was successful
generating approx. 3M participants around the world.
WGU D174
, 4
WGU
Global Marketing - ANS ✓Realizes that all world markets,
including company’s own domestic market, are, in reality, a single
market with many different segments.
This frequently happens when a company generates more
than half its revenue in international markets.
EXAMPLE:
Coca-Cola
- Operating in more than 200 countries and producing nearly
450 brands, the company has managed to apply their formula
on a global scale.
4 Regional Market Zones - ANS ✓1. EU
2. NAFTA
3. MERCOSUR
4. ASEAN
Define Marketing: - ANS ✓As follows by The American
Marketing Association (AMA) - marketing is the activity, set of
institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large.
-VALUE CREATING-
Define Sustainability: - ANS ✓Refers to business practices that
meet humanity's needs without harming future generations.
"DOING WELL BY DOING GOOD"
A non-profit executive who is compiling a report on people
living below the poverty level in a particular state uses
census data posted on a governmental website.
WGU D174
