PRT266 Exam 2 questions and
answers graded A+
One of the most important roles of sport marketing is carrying out the __________ of an
organization. - correct answer ✔✔Mission
"To some fans, a high-scoring game is exciting. To other fans, it is boring." This statement
illustrates which of the following aspects of sport? - correct answer ✔✔Sports is subjective
When a sport organization develops a pricing strategy, which factor is being considered when
the organization analyzes laws pertaining to government regulations and the economic
situation? - correct answer ✔✔Climate
Presenting the product in the best possible manner to encourage the target audience to
purchase it is called __________. - correct answer ✔✔Packaging
The media, corporate sponsors, and spectators are __________ factors that affect the market
climate. - correct answer ✔✔External
Players, owners, and team management are __________ factors that affect the market climate -
correct answer ✔✔InternL
Because sport is __________, marketers often sell items such as T-shirts that serve as lasting
reminders of the overall sport experience. - correct answer ✔✔Perishable
Officials, trainers, and sport psychologists are examples of - correct answer ✔✔Support Services
, What are the four elements of the marketing mix? - correct answer ✔✔Product, Price, Place,
Promotion
Giveaways, coupons, and free samples are examples of - correct answer ✔✔Activities and
Inducements
Physical surroundings and antecedent states are examples of _____________ influences on
consumer decision making in sport. - correct answer ✔✔Situational
___________ and __________ exert a great deal of influence on the attitudes, values, and
perceptions that we develop. - correct answer ✔✔Family and Friends
A positive level of arousal is called ________ - correct answer ✔✔Eustress
A __________ is the focus of an organization's marketing efforts - correct answer ✔✔Target
Market
Selected market segments are referred to as ____________ - correct answer ✔✔Target Markets
Indirect reference groups do not require __________ contact, but they can be highly
__________. - correct answer ✔✔Direct; Influential
Indirect reference groups do not require ___________ contact, but they can be highly
__________. - correct answer ✔✔Direct; Influential
The belief that only women should attend soccer games represents which component of
attitude? - correct answer ✔✔Cognitive
answers graded A+
One of the most important roles of sport marketing is carrying out the __________ of an
organization. - correct answer ✔✔Mission
"To some fans, a high-scoring game is exciting. To other fans, it is boring." This statement
illustrates which of the following aspects of sport? - correct answer ✔✔Sports is subjective
When a sport organization develops a pricing strategy, which factor is being considered when
the organization analyzes laws pertaining to government regulations and the economic
situation? - correct answer ✔✔Climate
Presenting the product in the best possible manner to encourage the target audience to
purchase it is called __________. - correct answer ✔✔Packaging
The media, corporate sponsors, and spectators are __________ factors that affect the market
climate. - correct answer ✔✔External
Players, owners, and team management are __________ factors that affect the market climate -
correct answer ✔✔InternL
Because sport is __________, marketers often sell items such as T-shirts that serve as lasting
reminders of the overall sport experience. - correct answer ✔✔Perishable
Officials, trainers, and sport psychologists are examples of - correct answer ✔✔Support Services
, What are the four elements of the marketing mix? - correct answer ✔✔Product, Price, Place,
Promotion
Giveaways, coupons, and free samples are examples of - correct answer ✔✔Activities and
Inducements
Physical surroundings and antecedent states are examples of _____________ influences on
consumer decision making in sport. - correct answer ✔✔Situational
___________ and __________ exert a great deal of influence on the attitudes, values, and
perceptions that we develop. - correct answer ✔✔Family and Friends
A positive level of arousal is called ________ - correct answer ✔✔Eustress
A __________ is the focus of an organization's marketing efforts - correct answer ✔✔Target
Market
Selected market segments are referred to as ____________ - correct answer ✔✔Target Markets
Indirect reference groups do not require __________ contact, but they can be highly
__________. - correct answer ✔✔Direct; Influential
Indirect reference groups do not require ___________ contact, but they can be highly
__________. - correct answer ✔✔Direct; Influential
The belief that only women should attend soccer games represents which component of
attitude? - correct answer ✔✔Cognitive
